power your pinterest account

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#PowerPinterest Power Your Account Deb Berman SVP, Brand Strategy [email protected] Friday, December 14, 2012

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Page 1: Power Your Pinterest Account

#PowerPinterest

Power Your Account

Deb BermanSVP, Brand [email protected]

Friday, December 14, 2012

Page 2: Power Your Pinterest Account

#PowerPinterest

With Business Pages, @Pinterest is opening its arms to brands & marketers #PowerPinterest

Business Page

Friday, December 14, 2012

Page 3: Power Your Pinterest Account

#PowerPinterest

PINTEREST BUSINESS PAGESWhy Convert Account?

• Qualify for Business T.O.S.

• Build Trust: Verified Profile

• It’s easy!

Why convert to a Business Page? Qualify for new TOS & verified profile. It’s easy! #PowerPinterest

Friday, December 14, 2012

Page 4: Power Your Pinterest Account

#PowerPinterest

Converting Your AccountPINTEREST BUSINESS PAGES

Specify business name

Categorize business type

Agree to new Business T.O.S.

1

2

3

http://business.pinterest.com

Friday, December 14, 2012

Page 5: Power Your Pinterest Account

#PowerPinterest

Get More Out of

Friday, December 14, 2012

Page 6: Power Your Pinterest Account

#PowerPinterest

On the visual web,it’s not just about your brand page.

85% of engagement with your brand’s content on @Pinterest happens organically, OUTSIDE of your account. #PowerPinterest

Friday, December 14, 2012

Page 7: Power Your Pinterest Account

#PowerPinterest

Absolutely love this. Must buy!

• It’s about products, not brands

• Passionate product endorsements

• Highly motivated consumers

Friday, December 14, 2012

Page 8: Power Your Pinterest Account

#PowerPinterest

$71$95

$169

PINTEREST MEANS BUSINESS.

Average order value of referral traffic:

“Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites” - ComScore

#Pinterest buyers spend more money than any of the other top 5 social media sites #PowerPinterest

Friday, December 14, 2012

Page 9: Power Your Pinterest Account

#PowerPinterest

CURALATE CLIENT

Integrate “Pin It” Buttons on Website

• Encourages pinning

• Adds strong layer of social proof

• Improves user experience

All Recipes saw +900% increase in pinning after adding Pin It button #PowerPinterest

GET MORE OUT OF PINTEREST

Friday, December 14, 2012

Page 10: Power Your Pinterest Account

#PowerPinterest

Include “Pin It” Buttons in Emails

• Generate higher engagement

• Spread content more rapidly

• Make content more dynamic

GET MORE OUT OF PINTEREST

CURALATE CLIENT

Friday, December 14, 2012

Page 11: Power Your Pinterest Account

#PowerPinterest

CURALATE CLIENT

Pin OptimizationGET MORE OUT OF PINTEREST

On average, each pin to this board generates 52 repins.CASE STUDY HIGHLIGHT:

Friday, December 14, 2012

Page 12: Power Your Pinterest Account

#PowerPinterest

Pinterest Account

With 9.3k followers, this is Daily Grommet’s most popular board.

GET MORE OUT OF PINTERESTCURALATE CLIENT

CASE STUDY HIGHLIGHT:

Friday, December 14, 2012

Page 13: Power Your Pinterest Account

#PowerPinterest

Pinterest Account

With 9.3k followers, this is Daily Grommet’s most popular board.

GET MORE OUT OF PINTERESTCURALATE CLIENT

CASE STUDY HIGHLIGHT:

Friday, December 14, 2012

Page 14: Power Your Pinterest Account

#PowerPinterest

PROMOTIONS & CONTESTS

CASE STUDY HIGHLIGHT: Generated a surge of 700% in Pinterest referral traffic & 18,000 email opt-ins.

GET MORE OUT OF PINTEREST

Friday, December 14, 2012

Page 15: Power Your Pinterest Account

#PowerPinterest

#Pinterest is not an island! Tie your findings to larger business objectives #PowerPinterest

Tying to Business Objectives

Friday, December 14, 2012

Page 16: Power Your Pinterest Account

#PowerPinterest

TYING TO BUSINESS OBJECTIVESLeverage Across Social Media

Optimize your social media strategy.

Friday, December 14, 2012

Page 17: Power Your Pinterest Account

#PowerPinterest

Website Merchandising

Merchandise your website intelligently with @Pinterest data #PowerPinterest

TYING TO BUSINESS OBJECTIVES

Friday, December 14, 2012

Page 18: Power Your Pinterest Account

#PowerPinterest

Announcing: ROI Tracking

Friday, December 14, 2012

Page 19: Power Your Pinterest Account

#PowerPinterest

Announcing: ROI Tracking

= $1,291.22

Friday, December 14, 2012

Page 20: Power Your Pinterest Account

#PowerPinterest

www.curalate.com | Curalate

[email protected]

THANK YOU!

Friday, December 14, 2012