power point presentation during the final week of the first university phase 12 october 2012
DESCRIPTION
Pilar Pride Campaign. Power Point Presentation during the final week of the First University Phase 12 October 2012 by Susana C. Cataylo – Conservation Fellow. Threat : fishing inside the MPA. Social Marketing. Pamugsay Festival Streamers, billboards, tarps - PowerPoint PPT PresentationTRANSCRIPT
Power Point Presentation during the final week of the First University Phase
12 October 2012 by Susana C. Cataylo – Conservation Fellow
Pilar Pride Campaign
Threat : fishing inside the MPA
Social Marketing Pamugsay Festival Streamers, billboards, tarps Posters, slogan, jingles, Flagship Species and mascots Search for PMMP King & Queen Exhibits, etc.
Governance, enforcement & monitoring
Municipal Ordinance No.10, series of 2005 approved on September 19, 2005 established the PMMP and adopted its 5-year Management Plan
Qualitative Research (October 2012– January2013) Finalize the Concept Model Target Audience Results Chain SMART Objectives Theory of Change
Quantitative Research (KAP Survey) – February – May 2013 To establish a baseline for measuring the impact
of the campaign, etc.
Research & Planning Timeline
Stakeholders’ engagement
The more fish we have … the merrier we can
be!!!