Postmodern Principles:

contemporary art-making strategies

JUXTAPOSITION

APPROPRIATION

RECONTEXTUALIZATION

INTERACTION OF TEXT & IMAGE

REVIEW

Modernism- • art movement that took place roughly from 1860’s – 1970’s

• emphasized abstraction and the elements and principles of art

•Tendency away from narrative

INTERACTION OF TEXT & IMAGE:

The image and text do not directly describe each other but rather generate rich and ironic content that would never happen unless both elements were present

Barbara Kruger

Barbara Kruger

John Baldessari

JUXTAPOSITION

TO PLACE TOGETHER TWO CONTRASTING OR COMPLETELY DIFFERENT IDEAS OR OBJECTS TO CREATE INTENTIONAL CLASHES

Martha Rosler From the series Bringing the War Home

RECONTEXTUAL-IZATION

Using a familiar image/object In relationship to pictures, symbols or texts with which is not usually associated

Andy Warhol Marilyn Diptych 1962Acrylic paint on canvas

APPROPRIATIONTHE RE-USE OF AN EXISTING OBJECT; THE ACT OF TAKING POSSESSION OF AND/OR REASSIGNING THE PURPOSE OF AN OBJECT OR IDEAS

Deborah Kass Before and Happily Ever After1991 Oil and acrylic on canvas

DETOURNEMENT:

an artistic technique developed in the 1950’s by the Situationist International and consists in “turning expressions of capitalist system and its media culture against itself” OR images and other cultural artifacts are appropriated from mainstream sources and repurposed with radical intentions.

Adbusters

Vancouver based, anti consumerist, not-for-profit magazine adbusters.org

Bill Emory

Robert Montgomery

Trustocorp for the Madrid Advertising Takeover Campaign

Student examples

Sylvia Stech

Christina Hernandez

Kiara Frausto

Postmodern Prints

• What is a common social practice you find problematic?

• react to or comment on a social/political/environmental issue that you feel strongly about

• Utilize familiar images, icons or advertisements

• Create 1-2 color linoleum, reduction print

• Utilize at least two postmodern art-making strategies