postmodern fashion
DESCRIPTION
Presentation for Visual Communication Design. Base of Postmodern, and two designers.TRANSCRIPT
FASHION
POSTMODERN
Survey
Nguyen H.Tran 561 8103Li Xiaotian 555 8304Kanyaluck K. 561 1887
VISUAL COMMUNICATION DESIGN II
What is
POSTMODERNPOST MODERNISM AFTER THE MODERN ERA
Begins around 1970’s
a wide variety of concepts• architecture• music• literature• fashion• technology• film etc.
VISUAL COMMUNICATION DESIGN II
What is
POSTMODERNKey characteristics are:
• Eclecticism• digression• collage• pastiche• and irony.
“Yes to Everything”
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
“Clothing is no longer associated with the type of social hierarchies it once was”. Said Andrew Hill
VISUAL COMMUNICATION DESIGN II
catwalk shows
an abstract garment
X factor
Bricolage
Key points are:
Human NatureFreedomIndividually ContradictionComplexionDiversification
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
FASHION IN
POSTMODERN
Deconstruction in
Fashion Design
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
Deconstruction of traditional of clothing
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
Deconstruction of Fashion Structure
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
Deconstruction of
the Graphic
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
Deconstruction of the Traditional materials
VISUAL COMMUNICATION DESIGN II
FASHION IN
POSTMODERN
Use of Contrast
in Colors
VISUAL COMMUNICATION DESIGN II
POSTMODERN
DESIGNERSRei Kawakubo
VISUAL COMMUNICATION DESIGN II
Comme Des Garcons
“As long as I like, what can not, I do not need to please others”
Rei Kawakubo
DESIGNERS
• 1984 – using elastic rayon
• 1986 – Abundle of cotton, rayon, pu, thick canvas.
• 1992 – the clothes aren’t the conventional proportion.
VISUAL COMMUNICATION DESIGN II
Rei Kawakubo
WORK
VISUAL COMMUNICATION DESIGN II
ALEXANDER
McQUEEN
VISUAL COMMUNICATION DESIGN II
contrasting elements: fragility and strength, tradition and modernity, fluidity and severity.
1996-Chief Designer at the French Haute Couture House Givenchy
Gucci Group- Creative Director
Awards in year: 1996, 1997, 2001, and 2003
ALEXANDERMcQUEEN
VISUAL COMMUNICATION DESIGN II
simple strapless white dress sprayed by two robotic guns on the rotating runway.
Wood
VISUAL COMMUNICATION DESIGN II
The Last Masterpieces of Alexander McQueen
VISUAL COMMUNICATION DESIGN II
The Last Masterpieces of Alexander McQueen
VISUAL COMMUNICATION DESIGN II
The Last Masterpieces of Alexander McQueen
ALEXANDERMcQUEEN
VISUAL COMMUNICATION DESIGN II
Women's Pre-Autumn/Winter 2014
Languid- deep V-necklines, and fall to just above the ankle
ALEXANDERMcQUEEN
VISUAL COMMUNICATION DESIGN II
WOMEN'S SPRING/SUMMER 2014
Metal embellishmentGeometric formsTraditional Silk-screen printing
VISUAL COMMUNICATION DESIGN II
Conclusionpostmodernism embraces all Art forms, one of the Art forms embraced by Postmodernism has been Fashion. Not always seen as “Art” and still frowned upon in this context by many traditional Art lovers, Fashion embodies many of the key elements of postmodernism, evidence of this can be seen on the international catwalks of the veteran and latest fashion designers.
Bibliography
Links
VISUAL COMMUNICATION DESIGN II
http://www.slideshare.net/LouiseAllen/postmodernism-15710290
https://muse.jhu.edu/login?auth=0&type=summary&url=/journals/modernism-modernity/v004/4.3crane.html
http://tccpomo.blogspot.com/2010/11/postmodernism-in-fashion.html
https://www.youtube.com/watch?v=lsJx1PKTkSk
http://miista.com/fashion-backward-postmodernism/
http://www.daily-art.com/alexander-mcqueen/
Thank you