POSITIVES AND NEGATIVES OF GUERRILLA MARKETINGPOSITIVES NEGATIVES

• Graffiti can be eye catching when it is used against a blank wall, which means consumers will be more inclined to look at it.

• Flash mobs make people feel more involved with the product.

• Graffiti used in the wrong places could be classed as criminal damage

• The flash mob may not advertise the product so the consumer may not know what product that they were advertising

POSITIVES AND NEGATIVES OF WEB ADVERTISING

POSITIVES NEGATIVES

• Doesnʼt involve leaving home

• Shown on well known websites that people use everyday

• Potential target audience is big to get feedback from

• Pop ups could get annoying

• Mostly unwanted advertising