Positives and Negatives of Digital R&D

R&D and the Holy Grail

Then

Reality

Too hard and too fast ?

Moderation

Co-production

Advocacy inside and out

Funding

Takeaways: Social Interpretation

• Content, Content, Content• Post moderation works • Deeper engagements happen online• QR Codes ain’t all that

Takeaways: R&D

• Communication and advocacy• Be prepared to compromise• Resourcing• Raising Awareness• Build in evaluation• Incremental institutional change, baby steps• It’s not about the technology it’s about the

experience• Is R&D right for your museum? – robust,

stakeholders

Jane Audaswww.janeaudas.com@Shelfappeal

Claire Rossclaire.ross@ucl.ac.uk@clairey_ross