portfolio_spreads (naomi sunderland)
TRANSCRIPT
about me
Hello, i’m naomi
I’m one of those arty types who likes to make things look gorgeous. I am a creative neat freak who likes to be surrounded by fresh flowers and a riot of colour. I love nature, I love fashion and I especially love the smell of artists pencils. A perfectionist by default, creative projects often pop into my head like a visual thought bubble. I have a passion for colour and typography and an intense dislike of the inappropriate use of Comic Sans. My design ethos is to create design which is elegant yet usable, simple yet striking . . . it is all about the aesthetic.
0448 93 44 73
naomidesigns.com.au
call me
email me
look at my work
contact
Naomi Sunderland
contents
layout design
identity and branding
typography, illustration and photography
package design
campaign design
style by colour magazine
STYLE by colour is a mini magazine dedicated to colour theory for fashion. It is full of useful advice on dressing with colour, colour history and stylish imagery.
tafe western
These learner resources were developed by the hospitality section of TAFE Western. TAFE Western have a certain branding style to which cover designs must adhere. The internal pages of the booklet were made up with a one third/two thirds layout with the predominantly empty column being utilised every few pages for a piece of important information.
organic tea
logo samples
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digital print specialists
connect
printwest
printWest is a print company specialising in digital print. In business since 1995 and located in Central Western NSW, printWest create small scale digital copy—items such as booklets, flyers, A3 posters, invitations, business cards and saddle stitched books. printWest have recently installed a new, more efficient and environmentally friendly printer and are keen to rebrand to reflect the upgrade of their operation.
digital print specialistswww.printwest.com.au
digital print specialists
digital print specialists
Naomi Sunderland
0448 93 44 73
naomidesigns.com.au
I’m one of those arty types
call me
email me
look at my work
naomidesigns
naomidesigns is my own freelance design company specialising in print design—layout design (booklets, magazines), brochure design, logo and corporate identity development, invitation design, poster development and photography.
illustration
The shy, yet inquisitive nature of the green tree frog is captured in this illustration The contrast in the image highlights the face and front legs, emphasising the sparkle in the eyes and the inquiring tilt of the frog’s head.
ALWAYSKISS MEgoodnight you are my
sunshine
raggidy rag dolls
Handmade in Australia and inspired by vintage fabrics, each limited edition rag doll is a real character. This magazine advertisement needed to emphasise that character and what better way to do that than with a strong focus on the gorgeous face of the doll. The finish to the image and the script typeface also play on the vintage feel.
illustrated prints
Illustration and typography are combined here to make illustrated prints for a child’s bedroom (see left).
cards
One of the most difficult design jobs I’ve ever had to do was to create a sympathy card for a close friend who lost her baby. The card to the right was the one I sent on the first anniversary of his death. To be able to create something so personal at such a difficult time is very special to the people receiving the card.
‘An angel in the book of life wrote down my baby’s birth, then whispered as she closed the book too beautiful for earth’
invitation styles
The following pages give ideas for different layouts in invitations, but are also an example of how you can achieve stunning variations where typography is used to create different styles and effects.
László Moholy-NagyAppointed in 1923, Moholy-Nagy introduced
“new typography” to the Bauhaus. Unifying mechanical
technology with the expressionism of art led him to develop
the concept of “typofoto”—the marriage of image and text.
March 23 thru April 5, 2009
Herbert Bayer entury,
Bayer furthered the Bauhaus “new typography” by incorporating the
psychology of advertising into his work. Under Bayer’s direction, the
April 10 thru May 25, 2009
The Museum of Modern Art, New York
33 Street at Queens Blvd, Long Island City,
Queens, (212) 708-9400
Monday thru Thursday 10:00am – 5:00pm
Friday 10:00am – 7:45pm
Saturday & Sunday 10:00am – 5:00pm
Bauhaus
www.m
oma.o
rg w
ww.moma.org www.mom
a.org www.moma.org
and The New Typography
László
Moholy-Nagy Appointed in 1923, Moholy-Nagy introduced “new typography” to the Bauhaus. Unifying m
echanical technology with the expressionism of art led him to develop the concept of “typofoto”—the marriage of image and
te
xt M
arch
23 th
ru A
pril
5, 2
009
Herbert Bayer O
ne of the most inf uential graphic designers of the twentieth century, Bayer furthered the Bauhaus “new typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the Bauhaus developed the f rst professio
nal graphic
desig
n stud
io A
pril
10 th
ru M
ay 2
5, 2
009
BAUHAUS
The Museum of Modern Art New York
33 Street at Queens Blvd Long Island City, Queens (212) 708-9400
Monday thru Thursday 10:00am – 5:00pm Friday 10:00am – 7:45pm
Saturday and Sunday 10:00am – 5:00pm
www.moma.org
and The New Typography
and
the
new
typo
grap
hy
László Moholy-Nagy March 23 thru April 5, 2009
Appointed in 1923, Moholy-Nagy introduced “new typography”
to the Bauhaus. Unifying mechanical technology with the
expressionism of art led him to develop the concept of
“typofoto”—the marriage of image and text.
BA
UH
AU
S
Monday toThursday | 10:00am – 5:00pm Friday | 10:00am – 7:45pm Saturday and Sunday | 10:00am – 5:00pm
The Museum of Modern Art | New York 33 Street at Queens Blvd | Long Island City | Queens
(212) 708-9400 | www.moma.org
Herbert BayerApril 10 thru May 25, 2009
One of the most influential graphic designers of the twentieth century, Bayer furthered the Bauhaus “new
typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the Bauhaus
developed the first professional graphic design studio.
László
Moholy-
Nagy
March 2
3 thru
April 5
, 200
9
Appoin
ted in
1923
, Moh
oly-N
agy
introd
uced
“new
typo
graph
y” to
the
Bauha
us. U
nifyin
g mec
hanic
al tec
hnolo
gy
with th
e exp
ressio
nism of
art le
d him
to
deve
lop th
e con
cept
of “ty
pofot
o”—the
marr
iage
of im
age a
nd te
xt.
Herbert
Bay
er
April 1
0 thru
May
25, 2
009
One of
the m
ost in
fuen
tial g
raphic
desig
ners
of the
twen
tieth
centu
ry, B
ayer
furthe
red th
e
Bauha
us “n
ew ty
pogra
phy”
by in
corpo
rating
the
psyc
holog
y of a
dvert
ising
into
his w
ork. U
nder
Bayer’
s dire
ction
, the B
auha
us de
velop
ed
the fr
st pro
fessio
nal g
raphic
desig
n stud
io.
The Museum of Modern Art, New York33 Street at Queens Blvd Long Island City, Queens
(212) 708-9400
Monday thru Thursday 10:00am – 5:00pm Friday 10:00am – 7:45pm
Saturday and Sunday 10:00am – 5:00pm
BAUHAUS
and the new
and the new typography
László Moholy-Nagy March 23 thru April 5, 2009
Appointed in 1923, Moholy-Nagy introduced “new
typography” to the Bauhaus. Unifying mechanical
technology with the expressionism of art led
him to develop the concept of “typofoto”—the
marriage of image and text.
Herbert Bayer April 10 thru May 25, 2009
One of the most infuential graphic designers
of the twentieth century, Bayer furthered the
Bauhaus “new typography” by incorporating the
psychology of advertising into his work. Under
Bayer’s direction, the Bauhaus developed the frst
professional graphic design studio.
The Museum of Modern Art, New York 33 Street at Queens Blvd
Long Island City, Queens
(212) 708-9400
www.moma.org Monday thru Thursday 10:00am – 5:00pm
Friday 10:00am – 7:45pm
Saturday & Sunday 10:00am – 5:00pm
the t company
The t company sells organic tea through trendy tea bar outlets and online.
This product is hip, it’s cool, it’s on trend. It is organically healthy yet has a sense of humour about it’s healthy lifestyle. The descriptions of the teas are like reading the descriptions on a bottle of wine, which promotes the concept of visiting a tea bar for drinks after work as opposed to calling into the pub.
The unique selling point for this brand of tea is their humourous approach within the descriptions of their teas, making their ‘health’ product more palatable to the majority.
Vibrant colours were specifically chosen to embody the feeling of zest and energy the product portrays. Modern, stylish patterns adorning the side of the boxes also give appeal for the target market.
daintree conservation society
This newly formed non-government organisation’s goal is to protect, repair and restore the Daintree Rainforest of Australia’s far north and to maximise the protection of forest biodiversity.
As they are a new company, they need to develop their website and promotional material in order to promote their organisation and what they do.
The Daintree Conservation Society plan on launching their organisation at an exclusive fundraising gala.
The beautiful imagery showcases the allure of the Daintree without needing much else added to it.
Simple tag lines engage the viewer, encouraging them to interact by finding humour or thinking about a question and the transparent colour blocks emphasise type without impeding the image underneath and are repeated throughout.
The colour scheme is carried throughout and the style is easily recognisable from one part of the campaign to the next.
Billboard signage will appear on bus shelters around our major capital cities to raise awareness of the organisation with a call to action for people to visit the website.
A series of postcards have also been developed for visitors to the Daintree Rainforest. These postcards are to be humourous and have an environmental slant in an attempt to differentiate from other postcards on the market. Proceeds from the sale of these postcards will go towards the Daintree Conservation Society, making people feel like they are supporting a worthy cause.
The Black&green Gala is an exclusive fundraising event. The Daintree Conservation Society plan for it to become one of Brisbane’s premier social events and a major fundraiser for the Society. The invitation is printed in black on heavy card with a spot UV coating applied to the word ‘Black’ to further enhance the elegance of the invitation. The inside of the card is printed with a stunning image of Cape Tribulation overlaid with a infographic of some statistics of the wildlife in the area.
for your time
Hopefully we will work together to create something amazing for you.
0448 93 44 73
facebook.com/naomidesigns
call me
email me
look at my work
thankyou
