portfolio mieke van herwijnen

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Portfolio of an architecture student from Eindhoven University of Technology

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  • PORTFOLIO

  • contents

    ABOUT ME

    ERNST REUTER PLATZ Competition/Workshop for the municipality of Berlin Internship at Mila/Jakob Tigges in cooperation with Topotek1, Berlin, 2012

    DE HOFBOGEN Final bachelor project, Eindhoven University of Technology, 2012

    FROM ABOVEMinor Retail Design, Delft University of Technology, 2011/2012

    KLOOSTER OPVELDBachelor Architectural Engineering, Eindhoven University of Technology, 2010

    FLEXBUILDINGBachelor Architectural Engineering,Eindhoven University of Technology, 2009/2010

    EXTRA WORKAddition to Minor Retail DesignDelft University of Technology, 2011/2012

    Courses in hand drawingEindhoven University of Technology, 2010/2011

    PORTFOLIO

  • Born 23 years ago in a small dutch town and grew up playing the cello and slowly developing interest in all forms of art.

    Now, after four years of studying architecture, I cant wait to take a next step and learn different things than I would learn by just continue studying. My main ambition is to experience what the real world is like, so an internship would be a perfect opportunity to broaden my understanding of architecture and all its real life dimensions.

    Architecture and all its adjacent professions fascinate me. From graphic design, interiors and retail to urbanism; all those fields can make our world prettier, make people feel better or act different in a certain environment. I have done an internship at Mila/Jakob Tigges. We were working on a workshop for the city of Berlin to boost Ernst Reuter Platz and its surrounding areas. We were working in a small team and worked together intensivly, both on urban and architectural scale. The jury chose our design to deepen and to continue working with.

    I am now looking for an office that can teach me more on everyday practice of architectural design and to which I can contribute with my skills and enthusiasm.

    ABOUT ME

  • ABOUT ME

    EDUCATION

    2008 August 2012Bachelor Architecture, Building and PlanningEindhoven University of Technology, The Netherlands

    2011 - 2012, Fall semesterMinor Retail DesignDelft University of Technology, The Netherlands

    2012, October and November Internship Mila/Jakob Tigges, Berlin

    Starting 2013Master Architecture, Eindhoven University of Technology, The Netherlands

    SKILLS

    Software skills:Microsoft OfficeAutodesk: Autocad, 3dsMaxAdobe: InDesign, Photoshop, Illustrator

    Languages:Fluent in Dutch (mother tongue)Good at English (Cambridge Certificate)Basic knowledge of French and German

    Personal and practical:Presentation skills Building modelsHand drawing3d modeling

  • ERNST REUTER PLATZInternship Mila/Jakob Tigges

    Competition/Workshop for improvent of the Ernst Reuter Platz area in Berlin. Internship Mila/Jakob Tigges in cooperation with Topotek1

    Ernst Reuter Platz is an important and well-functioning part of the urban traffic system and orientation of Berlin. In the postwar period Ernst Reuter Platz was a showpiece of modern urbanism. Now, as a public space for the surrounding offices and university buildings, it seems problematic due to its size and routing. The ground floors of the adjacent buildings are mostly closed or are empty; the space seem lifeless.

    Rather than a realistic attitude of a short term urban solution, we created a design with an optimistic point of view. We start from the hypothesis that Ernst Reuter Platz is not the reason that this area is lifeless, but that the but the lack of density and lack of mixed uses is the main problem in this area. If we manage to exploit this potential, then automatically the intensified use of the entire area and Ernst Reuter Platz itself, creates a bright future.

    Besides the indicated areas for the workshop, we also thought that the North Campus of the TU is very suitable for densifica-tion and has a high potential for changing the entire area. Its reorganization and facing towards the Strae des 17. Juni is an important part of the proposal. In this area we want to improve the green area in the middle and at both sides of the canal, add bridges as public space, add a guest house, a learning centre, offices and student housing. In addition to that, we add a mixed building in the Deutsche Bank Area, another mixed building with two towers next to Ernst Reuter Platz and several shops and an improved park at the southern part of the TU Campus.

    View from the Telekom tower towards the Strae des 17. Juni. Image: Mila/Jakob Tigges and Topotek1

  • Mila /Jakob Tigges - Topotek 1

    Wohnen Studenten und Berufsanfnger

    Art und Anzahl der Nutzer:

    Sonderprogramme:

    TU-Sport-CenterGrundflche: 525 m2Geschosse: 17Total quadratmetern: 8660 m2Bewohner: 360Beschftigte: -Besucher: -

    Learning-Center Auditorium, Foyer, Cafe, Copy-Shop,...

    Sonderprogramme:

    Grundflche: 787,5 m2Geschosse: 1

    Total quadratmetern: 13435 m2Bewohner: -

    Beschftigte: 32Besucher: 196

    GrnderzentrumBros und Showrooms

    TU-nahe UnternehmenBros und Laboratorien

    TU/UDK-GstehausApartments fr Gastwissenschaftler und Doktoranden

    Art und Anzahl der Nutzer:

    Sonderprogramme:

    Grundflche: 260 m2Geschosse: 17Total quadratmetern: 8660 m2Bewohner: -Beschftigte: 346Besucher: 2160

    Sonderprogramme:

    Grundflche: 2100 m2Geschosse: 18Total quadratmetern: 13435 m2Bewohner: -Beschftigte: 300Besucher: 6508Art und Anzahl der Nutzer:

    Sonderprogramme:

    Grundflche: 560 m2Geschosse: 17 / 15Total quadratmetern: 9040m2Bewohner: -Beschftigte: 904Besucher: -

    Art und Anzahl der Nutzer:

    Sonderprogramme:

    Grundflche: 600 m,2Geschosse: 17

    Total quadratmetern: 10200 m2Bewohner: -

    Beschftigte: 768Besucher: 1050

    TAXI

    + 39.790 m2NEU!

    + 12.908 Pers

    Grundflche: 105224,00 m2Bebaute Flche: 44631,70 m2

    GRZ (alt): 0,42 GRZ neu: 0,43GFZ (alt): 1,66 GFZ neu: 2,04

    Kennzahlen und NutzungBereich A

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu mi eu arcu tempor euismod non et augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus nulla eros, sodales eget interdum non, ultricies eu magna. Donec erat orci, tincidunt sit amet mattis eu, elementum a mi. Fusce viverra sem ut eros porta in interdum enim bibendum. Aliquam at metus imperdiet nibh ultricies tempus.

    + Bewohner: 357+ Beschftigte: 2629,3+ Besucher: 9922,00

    + Wohnflche: 8925,00 m2+ Broflche: 15040 m2+ Campuseinrichtung: 22880 m2+ Einzelhandelsflche: 4202 m2

    Freies IT-CenterBros, Werksttten, Laden

    Sonderprogramme:

    Student-Society GebudeBros, Veranstaltungsrume, Caf

    Art und Anzahl der Nutzer:

    Sonderprogramme:

    Art und Anzahl der Nutzer: Art und Anzahl der Nutzer:

    Art und Anzahl der Nutzer:

    Art und Anzahl der Nutzer:

    MedienkaufhausPrsentations- und Verkaufsflchen

    Sonderprogramme:Sonderprogramme:

    Grundflche: 313,18 m2Geschosse: 3 / 4Total m2: 1044,63 m2Bewohner: -Beschftigte: 52Besucher: 1044

    Ausstellungshalle der TU-BerlinMultifunktionshalle mit Obermaschinerie

    Sonderprogramme:

    Cafs und LdenLadenlokale, Bros, Cafe

    + 9.768 m2NEU!

    + 6368 Pers

    Grundflche: 173718,09 m2Bebaute Flche: 71893,72 m2

    GRZ (alt): 0,41 GRZ neu: 0,42GFZ (alt): 1,16 GFZ neu: 1,22

    Kennzahlen und NutzungBereich B

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu mi eu arcu tempor euismod non et augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus nulla eros, sodales eget interdum non, ultricies eu magna. Donec erat orci, tincidunt sit amet mattis eu, elementum a mi. Fusce viverra sem ut eros porta in interdum enim bibendum. Aliquam at metus imperdiet nibh ultricies tempus.

    + Bewohner: 0+ Beschftigte: 586+ Besucher: 7782

    + Wohnflche: 0,00 m2+ Broflche: 0 m2+ Campuseinrichtungn: 4040,00 m2+ Einzelhandelsflche: 6772,63 m2

    Grundflche: 400 m2Geschosse: 10Total m2: 4000 m2Bewohner: -Beschftigte: 100Besucher: 2000

    Grundflche: 304 m2Geschosse: 10Total m2: 4000 m2Bewohner: -Beschftigte: 121Besucher: 760

    Grundflche: 216 m2Geschosse: 8Total m2: 1728 m2Bewohner: -Beschftigte: 173Besucher: 1728

    Grundflche: 1000 m2Geschosse: 1Total m2: 1000 m2Bewohner: -Beschftigte: 40Besucher: 250

    Art und Anzahl der Nutzer:

    Art und Anzahl der Nutzer:

    Sonderprogramme:

    Art und Anzahl der Nutzer:

    Sonderprogramme:

    Haus CLden, Wohnungen Turm C

    Lden, Wohnungen

    + 16.507 m2NEU!

    + 6.806Pers

    Grundflche: 28373,7 m2Bebaute Flche: 17713,52 m2

    GRZ (alt): 0,62 GRZ neu: 0,66GFZ (alt): 3,32 GFZ neu: 3,55

    Kennzahlen und NutzungBereich D

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu mi eu arcu tempor euismod non et augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus nulla eros, sodales eget interdum non, ultricies eu magna. Donec erat orci, tincidunt sit amet mattis eu, elementum a mi. Fusce viverra sem ut eros porta in interdum enim bibendum. Aliquam at metus imperdiet nibh ultricies tempus.

    + Bewohner: 417+ Beschftigte: 2662+ Besucher: 3726

    + Wohnflche: 14608,00 m2+ Broflche: 24761m2+ Campuseinrichtungn: - m2+ Einzelhandelsflche: 3726 m2

    Pepper CityBros, Wohnungen, Einzelhandeln

    Turm BBros, Wohnungen, Einzelhandeln

    Turm A

    Haus ABros, Wohnungen

    Haus BBros, Lden

    Grundflche: 4081m2Geschosse: 17 / 5 / 10 / 16Total m2: 32591 m2Bewohner: 180Beschftigte: 2552Besucher: 1530

    Grundflche: 2257m2Geschosse: 12 / 1 / 6Total m2: 9856 m2

    Bewohner: 237Beschftigte: 77Besucher: 1548

    Sonderprogramme:

    Grundflche: 324m2Geschosse: 2Total m2: 648 m2Bewohner: -Beschftigte: 32Besucher: 648

    Bewohner

    Bewohner

    Wohnung 25 m2 / pers Bro 10 m2 / persEinzelhandel 20 m2 / persCampuseinrichtung 25 m2 / pers

    Einzelhandel 1-2 m2 /persCampuseinrichtung 4 m2 / pers

    Parking

    Behindertengerecht

    Restaurant

    Bars

    Cafe

    Imbiss

    Supermarket

    Fahrraden Parkplatzen

    Taxistand

    Bus Haltestelle

    Aula / Lernen Raum

    Bro

    Outdoorsports

    Indoorsports

    Waschanlage

    StraeKonzert / performance

    Ausstelung Tankstelle

    Beshftiger Besucher

    Art der Nutzer:

    Legende:

    (Ntzflaceh pro Person)

    Sonderprogramme:

    TAXI

    Tower typologies: Twisting Tower typologies: Twisting

    Housing typologies: Orientating

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Volumetric extrusionThe first step is to extrude the maximum of possible square meters built

    Height optimizationDue to the height restrictions towers cant grow more than x meters

    Increasing spaceTaking the volumes and switching them connecting the towers generates more space without increasing the footprint.

    Volumetric extrusionThe first step is to extrude the maximum of possible square meters built

    Rotation edgeBy twisting part of the volume we can face differ-ent directions

    ViewsThe top part of the tower therefore looks towards the interesting over the existing buildings

    VibrationThe tower shape makes an image of movement and vibra-tion changing depending how we approach to it

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Tower typologies: Twisting Tower typologies: Twisting

    Housing typologies: Orientating

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Volumetric extrusionThe first step is to extrude the maximum of possible square meters built

    Height optimizationDue to the height restrictions towers cant grow more than x meters

    Increasing spaceTaking the volumes and switching them connecting the towers generates more space without increasing the footprint.

    Volumetric extrusionThe first step is to extrude the maximum of possible square meters built

    Rotation edgeBy twisting part of the volume we can face differ-ent directions

    ViewsThe top part of the tower therefore looks towards the interesting over the existing buildings

    VibrationThe tower shape makes an image of movement and vibra-tion changing depending how we approach to it

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    Public building typologies: Orientating

    Stack of apartmentsAs a starting point the building is viewed as a rational stack of boxes

    ViewThe gap between the units means that each apartment will get a 180 degree view and all apartment will therefore overlook the rest

    TerracesThe terraces are orientated towards the river to enrich each individual unit with a big accessible space with lots of light and fantastic views

    FA

    B

    C

    D

    E

    G

    H

    GFZ neu: 2,04+ Bewohner: 357

    + Beschftigte: 2629,3+ Besucher: 9922,00

    + 4.302 m2NEU!

    + 524 Pers

    Grundflche: 22221,25 m2Bebaute Flche: 7263,40 m2

    GRZ (alt): 0,33 GRZ neu: 2,62GFZ (alt): 0,37 GFZ neu: 2,82

    Kennzahlen und NutzungBereich E

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu mi eu arcu tempor euismod non et augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus nulla eros, sodales eget interdum non, ultricies eu magna. Donec erat orci, tincidunt sit amet mattis eu, elementum a mi. Fusce viverra sem ut eros porta in interdum enim bibendum. Aliquam at metus imperdiet nibh ultricies tempus.

    + Bewohner: -+ Beschftigte: 137+ Besucher: 978

    + Wohnflche: - m2+ Broflche: 390 m2+ Campuseinrichtungn: - m2+ Einzelhandelsflche: 3912 m2

    Haus des Autos am Ernst-Reuter-PlatzTankstelle, E-Tankstelle, Werksttten, Mietwagen undCarSharing-Zentrale mit Bros und Veranstaltungsraum

    Sonderprogramme:

    Grundflche: 22221,25 m2Geschosse: 6Total m2: 4302 m2Bewohner: -Beschftigte: 137Besucher: 978

    Allgemeine Strategie der Aktion

    Area with explanatory diagrams. Image: Mila/Jakob Tigges and Topotek1

  • ERNST REUTER PLATZInternship Mila/Jakob Tigges

    Area A: TU Campus North, Area B: TU Campus South, Area D: adjecent to ERP. Image: Mila/Jakob Tigges and Topotek 1

  • DE HOFBOGEN

    Final bachelor project, Eindhoven University of Technology, 2012

    Tutor: Anne Marie Peters

    The final bachelor project is all about the integral design process and getting better results by working together with students from different disciplines. All aspects of construction come together in this project; urbanism, architecture, structural design, building technology and real estate and management. My discipline in this project was Architecture and Context.

    This project is located in Rotterdam. Since the beginning of the 20th century, an elevated railway crosses the city. The railway is not being used any longer and thus new possibilities arise for the old railway stations connected to it and their surroundings.

    We focused on the redevelopment of one of the railway stations, Station Bergweg, by adding a multifunctional centre and housing for young couples and families that do not want to lose contact with the city. We did this by lifting up the entire lot until it reaches the level of the railway, then creating the multifunctional centre on the ground floor and placing all the more quiet functions at the level of the railway. This creates two different worlds; a bustling centre of activities on the ground floor (shops, wedding halls, a mosque, workplaces, ateliers and a lunchroom) and a quiet environment with a park and with the housing on top of all of those activities.

    multidisciplinary project

  • Above: an impression of the old railway station with a lunchroom inside and a glimpse of the park on top of itBeneath that: an impression of the courtyard with the entrance of the multifunctional centreOn the right: a part of Rotterdam with the Bergweg area in a darker shade

  • DE HOFBOGENmultidisciplinary project

    On the left: view from the front and the back (Voorburgstraat respectively Insulindestraat)Beneath that: a part of the urban modelAbove: the plans of the ground floor and the first floor in isometry

  • Above: section through patioOn the right: section through courtyard

  • Minor Retail Design, Delft University of Technology, 2011/2012

    Tutors: Leontine de Wit & Joo Ferreira

    I moved a semester to Delft to study Retail Design, a minor from the architecture faculty and the industrial design faculty. Interior design has always fascinated me and the university of Delft offered the possibility to spend a semester exploring my fascination. Retail was a new to me, but turned out to be a wonderful and challenging profession.

    Our assignment was to design a shoe store, in my case a sneaker store. The floor plan and sections were given, the rest was up to us.

    My store is an ode to the sneaker. By creating a bright, heavenly atmosphere, a different world emerges on the inside. The combination of a ramp that shows costumers the way and a soft, white curtain of shoelaces and sneakers hanging from the ceiling, changes the shopping experience. The shoes are the centre of attention and they are displayed as if in a temple, like theyre coming from above.

    The facade originates from the floor-to-ceiling storage inside. This storage creates a stiff grid, which becomes the fundament of the facade. When the wooden elements in the facade get closer to the corner, they crumble and make place for the ramp. The ramp bumps its way through the store and ends on a platform where the fitting area is located. Unlike the curtain, facade and storage, the ramp is the only element that has nothing to do with the grid. By bumping trough the facade, it creates the entrance of the store.

    FROM ABOVEretail design

  • Above: ceiling-high storage with shoe boxesBeneath that: the rampOn the right: model of the store

  • FROM ABOVEretail design

    On the left: aquarel of the frontAbove: impression by nightBeneath that: impression of the fitting area

  • ground floor plan

    first floor plan

    section AA front view

    section BB side view

  • Bachelor Architectural Engineering, Eindhoven University of Technology, 2010

    Tutors: Hajo Schilperoort & Gert Boxem

    Klooster Opveld was one of the second years projects and was about redeveloping a cloister in Maastricht. The cloister was built in several phases and contains a chapel, an older residential part (het Ridderhof), a newer residential part (de Witte Bouw) and a garden. Our assignment was to create a wellness center while preserving the monument.

    The most special part of the cloister to me, was the basement with its vaults. I wanted to do something with that mysterious atmosphere. Therefore, I decided to dig out a part of the garden in front of the cloister and let the landscape gradually descend to the level of the basement. The vaults are now visible from the outside. The pools are located in the basement and in a part of the dug out garden. This way the basement and its pools become a more dominant part of the wellness center.

    The chapel, the Witte Bouw and the Ridderhof were not built at the same time, but are pasted together in the old situation. In my opinion, this did not do justice to the cloister, because the different architectural styles were not distinguished, but rather looked a bit messy side by side. Therefore, I separated the three parts and used new glass boxes to put them together and at the same time showing their differences. Now there is a library in the Witte Bouw, a reception and lounge in the Ridderhof and a restaurant in the chapel. The box between the chapel and the Ridderhof is also the connection with the basement.

    KLOOSTER OPVELDredeveloping a cloister

  • Above: impressions of the library, with new bookcases and seats using the old windowsOn the right: basement and ground floor plan

  • KLOOSTER OPVELDredeveloping a cloister

    Above: long section AA

  • Bachelor Architectural Engineering,Eindhoven University of Technology, 2009/2010

    Tutors: Maarten Willems & Hilde Ruelens

    The first architecture project is about flexibility. Our assignment was to design a building where people are able to live and work and which is adaptable to either of the two. This building should be located at the High Tech Campus in Eindhoven. A place which is aimed at innovation and that accommodates a lot of companies.

    A lively place at day time, but when everyone leaves at 6pm, the campus is deserted and not really a nice place to live. Luckily a residential area isnt far away and the only thing separating the High Tech Campus from the houses, is the Dommel, a small river surrounded by nature. Placing my flexbuilding here creates a connection between the Campus and the residential area.

    I designed this building in two pieces: one part is pointing at the campus, the other one is pointing at the residential area. Put together, it forms a bridge over a part of the river.

    The two parts of the Flexbuilding are empty halls in which units can be placed. In these units people can live or work and these blocks can easily be connected to one of the many points for electricity and water.

    On the south side of the halls the facade can be opened and with the movable and collapsible blinds of bamboo, people can keep the sun out or create a balcony.

    FLEXBUILDINGcombining housing and working

  • ground floor first floor

    Above: the urban modelBeneath that: the location of my Flexbuilding

  • from above

    from above

    from above

    from above

    from above

    from above

    from above

    from above

    from above

    from above

    abovefrom

    from abovefrom abovefrom above

    from above

    fr aboveom

    from above

    from above

    from aboveabovefrom

    abovefrom

    abovefrom

    abovefromaboveFromabove

    AboveFrom

    vefromabofromabofr veomabofr veom

    aboomfr ve

    Addition to Minor Retail DesignDelft University of Technology, 2011/2012

    Tutor: Joo Ferreira

    With help from my tutor, who is a graphic designer, I designed a logo for my sneaker store.

    I had to start with a proper name for my store and I came up with from above. This name gives great possibilities for branding. like labels attached to new shoes with just arrived from above on it, or shopping bags with I came from above.

    Designing the logo was the next step. I learned about distances, proportions, fonts and target groups; things that I had never thought about on this level of detail before. For example, I could have never imagined that using exact the same distance between characters can make a logo or a text so much calmer and more legible. Or that an added object, like my prolonged b has to be in the right proportion to the rest of the characters. These things did not automatically occur to me as that important for logo design, so this extra project was an eye opener and added a valuable personal experience to an already interesting project.

    EXTRA WORKlogo design

  • Courses in hand drawingEindhoven University of Technology, 2010/2011

    Tutor: Hlne AartsCourse: Colour and expression

    EXTRA WORKdrawing

  • Courses in hand drawingEindhoven University of Technology, 2010/2011

    Tutor: Hlne AartsCourse: Spatial Imagination

    EXTRA WORKdrawing

  • Mieke van Herwijnen Verwerstraat 104 5612 EE EindhovenThe Netherlands +31 6 [email protected]