PortfolioKelsey Woodhouse

ContactKelsey Woodhouse538 S 2nd W APT 3314Rexburg, ID 83440kwoodhouse9@gmail.com303.204.6245

Table of ContentsLogoPhotodesignMontageBusiness CardStationeryBrochureWeb PageFlierEvent Ad

LogosDescription: Logo for a production company. Process: I began this project by sketching a few de-signs, and then I took them into illustrator. After a few drafts, I took a vote for the best logo and chose what would look the best for the company I was try-ing to portray. I changed the lines in the record from my draft so the were more noticeable, and I played with the font. I created this logo with a series of circles. The lines in the record are circles that have been squished down and altered a bit. Programs/Tools Used: Adobe Illustrator Message: WoodhouseCo. is a music production com-pany Audience: Those looking for someone to produce their music. Top Thing Learned: How to change shapes based on anchor points. Color scheme: Monochromatic color names: Teal Font Name & Category: Myriad (Sans Serif)

WoodhouseCo.

WoodhouseCo.

WoodhouseCo.

PhotodesignDescription: Demonstrate good photography and image editing skills. Incorporating color into a poster layout with original photo.Process (Programs, Tools, Skills: I first formulated my plan by choosing a color scheme from the Visual FOCUS book for my layout, I decided on Monochromatic. Then I cap-tured a photo using my Canon Rebel T3i. I took the photo into Photoshop and edited the levels, sharpness, saturation and Color balance. I then chose a quote that would go well with the picture. I chose a font that would be appealing on the page. Then I played around with the size of the text to see which text would align best.Message: I wanted to make an appealing poster with an inspirational quote.Audience: All-AgesTop Thing Learned: I learned new techniques to use in photoshop.Color scheme: Monochromatic Color names: BrickTitle Font Name & Category: Bookman Old Style

MontageDescription:An inspirational montage made by the blending of two or more images, and the use of ty-pography.Process: I cropped the background image to 8.511.I then selected the picture of Christ and moved it to the picture of the stars.With black paint and a 100% opacity, soft-edged brush, I painted away the hard image edges.With a larger black brush at 30% opacity and 30% flow, I blended the image into the background so that the stars shine through a little bit.I added some type with two contrasting fonts.Programs/Tools Used: Adobe PhotoshopMessage: I wanted to convey an inspirational mes-sageAudience: LDS Members/Anyone looking for an in-spirational message

Business CardDescription: Business card designed using a personally creat-ed logo.Process (Programs, Tools, Skills):I created a logo using Ado-be Illustrator. I used the pen tool to draw the snowflake, and used simple shapes and text to create the rest. Once the logo was created, I took the logo and created a business card. I wanted the colors of each to still have appeal for a snow-boarding company so I used gray as the background.With the business card, I wanted the logo to be in the center. However, I didnt want everything to be centered to I put my contact information on the right side with right alignment. I made the font of my name larger because I feel like it is the most important part for people to see first.Programs/Tools Used: Adobe Illustrator & InDesignMessage: Alpine Snowboarding Co. is a company that sells custom snowboards/gear. lfor snowboardingAudience: SnowboardersTop things learned: How to create a professional business cardColor scheme: Monochromatic and color names: Teal

StationaryDescription:Matching letterhead and business card designed using a personally created logo.Process (Programs, Tools, Skills):I put my contact information in the top right corner so it was easy to notice. I also changed the color of my name so it would stand out more. I then took a piece of my logo and put the opacity down to 3% to leave a watermark on the page.Programs/Tools Used: Adobe Illustrator & InDesignMessage: Alpine Snowboarding Co. is a company that sells custom snowboards/gear. The snowflake logo shows that the company is for snowboarding.Audience: SnowboardersTop things learned: How to create a professional business cardColor scheme: Monochromatic and color names: Teal

BrochureDescription: A folding brochureProcess (Programs, Tools, Skills): First I sketched a logo design on paper. Then I went into Adobe InDesign to be-gin creating. I created the logo with the pen tool and a variety of shapes. After the logo, I sketched out some ideas for a brochure. I decided between what layout I wanted, and then created a body map. I went into InDesign to be-gin designing my brochure.In Adobe Photoshop, I used the eyedropper tool to get the exact colors for my color scheme.I wrote out body copy that would best explain and repre-sent my company. After inserting the pictures, I used text wrapping for my body copy.Message: Coastline Resorts are luxury resortsAudience: Anyone traveling to Hawaii/California/Florida that is in need of a nice hotel,Top Thing Learned: I learned how to take a lot of individ-ual pieces and bring them all together to create something wonderful.

Web PageDescription:A web page designed to showcase a personally creat-ed logo.Process (Programs, Tools, Skills):I created this web page using only TextWrangler. I created the web page using HTML and CSS. Even after changing one small thing I would save the document and check out the web page for any mistakes. After I wrote all my content and inserted my image, I attached a pre-made CSS document to my HTML. I then used the colors from my logo as the colors for my web page. I found these colors by opening Pho-toshop and using the eyedropper tool. I also changed my fonts to Cambria and Geneva.Programs/Tools Used: TextWrangler & PhotoshopMessage: My logo is for those interested in producing music.Audience: Anyone who needs a production company to produce their music.Top Thing Learned: How to align images with CSSColor scheme and color hex: Analogous: Yellow #f2ca14; lime #86742d; White #FFFFFF;Title Font Families & Category: (all names) Geneva Sans SerifCopy Font Families & Category: (all names) Cambria OldstyleChanges made to the CSS: I changed the font families, and I also changed the colors to match my logo.

FlierDescription:Black & White promotional flier to pro-mote a graduate leadership conference.Process:The first thing I did for this flier was create a few sketches. I chose which one I thought looked the best and started to work with it in InDesign. I used circles for repetition and to add contrast to my design. I then added the text and pictures that were provided for me.Message:This flier is to inform recent graduates of a leadership conference and what the conference is about.Audience: Recent graduates.Top thing learned:I learned how to use InDesign and the importance of alignment.Title Font Name & Category:Geneva Sans SerifCopy Font Name & Category:Palatino Oldstyle

Event AdDescription: A color event ad to advertise a benefit project that was designed using Microsoft Word.Process:I first scanned the image of the watches from a Nordstrom magazine. Then I took the image into Micro-soft Word and added a variety of shapes to add a new ap-peal. I made the shapes colors that looked good together. I then designed the title and body text using contrasting fonts.Message:Nordstrom department stores are doing a benefit for the Alzheimers Association and donating money.Audience: Adults who shop at Nordstroms/want to help the Alzheimers AssociationTop thing learned:I learned how to design using Microsoft WordColor scheme and color names:Tetradic, Lime,Violet,Gold, IngigoTitle Font Name & Category: Helvetica OldstyleCopy Font Name & Category: Times New Roman Mod-ern

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Buy one watch from Nordstroms and well match

the price to donate to the Alzheimer's Association

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November 1st-19th at any Nordstrom department store.