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PORTFOLIO BOOK

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PORTFOLIO BOOK

2015-2016 Okular Portfolio Book

PORTFOLIO BOOK / VOL .02

2013-2015

2013-2015 Okular Portfolio Book 32

INT

RO

We are a creative agency based in Jakarta, Indonesia, which specializes in branding. Every brand

has a story to tell, and we are always excited to hear yours. Even the simplest idea matters,

because great brands start with simple ideas. We listen to every little details, and together we

will craft your perfect identity. Let us work with you, not for you.

Excellence is not what we do, it is what we live by. We work with passion because we love

doing what we do, and we’ll let you be the judge. Our team consists of creative-driven

individuals with different professional backgrounds and experiences—which gives us advantage

in delivering visual creation and communication. We are Okular, and we deliver.

We are a creative agency based in Jakarta, Indonesia, which specializes in

branding. Every brand has a story to tell, and we are always excited to hear

yours. Even the simplest idea matters, because great brands start with

simple ideas. We listen to every little details, and together we will craft

your perfect identity. Let us work with you, not for you.

Excellence is not what we do, it is what we live by. We work with passion

because we love doing what we do, and we’ll let you be the judge. Our

team consists of creative-driven individuals with different professional

backgrounds and experiences—which gives us advantage in delivering visual

creation and communication. We are Okular, and we deliver.

DESIGNING THE WORLD, ONE BRAND AT A TIME.

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BROOKLYN ALAM SUTERA

BrandingPrint DesignInteractive DesignSignage (Concept)2014

INDOSAT M2 MERCHANDISE (CONCEPT)

Print Design2015

YUKATA SUITES

BrandingPrint DesignInteractive DesignSignage (Concept)2015

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02 08

03 09

PT. INDOFOOD SUKSES MAKMUR Tbk

Print Design2015

PERNYATAAN PERS TAHUNAN MENTERI LUAR NEGERI

Interactive Design2015

BOURBON EATERY & COFFEE

BrandingPrint Design2014

CALEIDOSCOPE BOOKPERLINDUNGAN WARGA NEGARA INDONESIA

Print Design2015

GLITCH WEBSITESInteractive Design2015

07KAYULARAS KURNIAMITRA

BrandingPrint DesignInteractive Design2014

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2013-2015 2013-2015Okular Portfolio Book Okular Portfolio Book

PT. Indofood Sukses Makmur Tbk

PT INDOFOOD SUKSES MAKMUR Tbk | PRINT DESIGN | 2015

PT. Indofood Sukses Makmur Tbk

ANNUAL REPORT PT INDOFOOD SUKSES MAKMUR Tbk

PT. Indofood Sukses Makmur Tbk is the parent

company for all Indofood business units, which

include CBP, Bogasari, Agribusiness, Distribution,

and Processed Vegetables. Okular was selected

to handle the 2014 Annual Report design. Okular

came up with the slogan “Continuous Growth For

Sustainability in Competitive Market” to reflect

Indofood current year condition. Therefore, we

designed the cover with a dandelion flowers.

Meeting the tight deadline, Okular was able to

successfully deliver the design, illustrations, editing,

and graphics as an intriguing annual report.

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2013-2015 2013-2015Okular Portfolio Book Okular Portfolio Book

PT. Indofood Sukses Makmur Tbk PT. Indofood Sukses Makmur Tbk

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2013-2015 2013-2015Okular Portfolio Book Okular Portfolio Book

PT. Indofood Sukses Makmur Tbk PT. Indofood Sukses Makmur Tbk

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KEMENTERIAN LUAR NEGERI REPUBLIK INDONESIA | INTERACTIVE DESIGN | 2015

PERNYATAAN PERS TAHUNAN MENTERI LUAR NEGERI RI

Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia

As a socialization event for Ministry of Foreign Affairs to the media, The Annual Press Statement

was held to create impact for the viewers. In 2016, for the first time the Ministry of Foreign Affairs

provided huge screens at the event, which was the perfect chance for us to explore and show off

striking imagery, good graphic design and infographic, to be presented along with the minister’s

speech. Our aim was to create new, less static experience for the viewers and to elevate the identity

of the Ministry of Foreign Affairs to be more modern and to generate acceptance in the community.

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Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia

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Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia

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KEMENTERIAN LUAR NEGERI REPUBLIK INDONESIA | PRINT DESIGN | 2015

KALEIDOSKOP BOOK PERLINDUNGAN WARGA NEGARA INDONESIA

Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia

Our concept for PWNI’s new coffee table book, Kaleidoskop,

was created with the idea to establish a new impression of the

Ministry of Foreign Affair. By generating neat composition,

the usage of interesting typography, and detailed illustration

and infographic, we were able to produce a book that is not

only appealing to read, but is also a memorable piece for the

Ministry of Foreign Affair’s guests to bring home.

03

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2013-2015 2013-2015Okular Portfolio Book Okular Portfolio Book

Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia

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KSO WASKITA | BRANDING, PRINT DESIGN, INTERACTIVE DESIGN, SIGNAGE (CONCEPT) | 2015BROOKLYN ALAM SUTERA

Brooklyn Alam Sutera Brooklyn Alam Sutera

Brooklyn apartment at alam sutera is a 30-storey

apartment project managed by kso waskita triniti. The

challenge was to create the logo and its branding to have

the modern and luxury feel and suitable for its young

professionals target market.

Okular was inspired by the b shape brooklyn building to

design its logo. The layers, dark blue color, and glassy

appearance are all picked to represent comforting

impression and elegant lifestyle of brooklyn alam sutera.

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COLOR USAGE - CMYK & RGBMAIN TYPEFACE - SPECULUM REGULAR SECONDARY TYPEFACE - NOVACENTO WIDE

BODYCOPY TYPEFACE - KLAVIKA REGULAR

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Brooklyn Alam Sutera

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Brooklyn Alam SuteraBrooklyn Alam Sutera

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Brooklyn Alam SuteraBrooklyn Alam Sutera

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Brooklyn Alam SuteraBrooklyn Alam Sutera

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INDOSAT M2 | PRINT DESIGN | 2015

INDOSAT M2 MERCHANDISE (CONCEPT)

Indosat M2 Indosat M2

The idea of designing the calendar for

Indosat M2 is to give a fresh approach

for the company toward their customers

or potential clients. From the concept

of “Communication is Part of Life”, we

want to convey the message that the

need of communication technology

is inevitable. Communication has

become the primary need of our daily

life and it is presented by resembling

the communication icons or symbols

into the daily objects that we often see

around us.

2015-2016

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Indosat M2Indosat M2

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TRINITI | BRANDING, PRINT DESIGN, INTERACTIVE DESIGN, SIGNAGE (CONCEPT) | 2015

YUKATA SUITES

Triniti

Yukata Suites is a 32-storey apartment building located at

an area of 5000 m2 with investment value of Rp 900 billion.

It is a luxury apartment with Japanese notion and ambiance

from the materials, design, and appliances. Yukata Suites

was designed by one of Poland’s top architect and was

developed by Triniti Group and Waskita Karya Realty.

Japanese design is known for its minimalism and the details

in craftmenships. Inspired by the Japanese style, we want

to create the identity of yukata to be a luxurious brand

for property. Through the research, we notice that many

prestigous brands use the initial of the brand name to be

the logo of the product. In this case, the use of the initial no

longer become just a logo but a signature for the brand.

Triniti

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COLOR USAGE - CMYK & RGB CORPORATE FONTS - KLAVIKA

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KLAVIKA LIGHT

KLAVIKA MEDIUM ITALIC KLAVIKA BOLD

KLAVIKA LIGHT ITALIC

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KLAVIKA BOLD ITALIC KLAVIKA REGULAR

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Triniti Triniti

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Triniti Triniti

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Triniti Triniti

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Triniti Triniti

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KAYULARAS KURNIAMITRA | BRANDING | 2014

KAYULARAS KURNIAMITRA

Kayularas is an interior and furniture company based in jakarta.

With its growing capacities and new management, kayularas

needed a new identity to support its vision and mission.

With its growing capacity and ability, Kayularas came to Okular

to rebrand their image as a fresh and modern company. Okular

designed their new sleek and modern logo, which was inspired

by a tree and Kayularas Kurniamitra (KK) name. In addition, we

developed the stationary and the website to be aligned with the

branding.

Kayularas Kurnniamitra Kayularas Kurniamitra

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Kayularas Kurnniamitra Kayularas Kurniamitra

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Kayularas Kurnniamitra Kayularas Kurniamitra

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Bourbon Eatery & Coffee Bourbon Eatery & Coffee

BOURBON EATERY & COFFEE | BRANDING | 2014

BOURBON EATERY & COFFEE

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Bourbon Eatery & Coffee is a new restaurant located at

Mall Alam Sutera, Serpong. The client wanted the logo

and branding to be modern, fresh, and authentic. Our idea

is to create a fresh, widely known logo which represents

the philosophy of the word bourbon itself. Our pick was

a typography-based logo, created to deliver a significant

impression of Bourbon Coffee and Eatery to reach a

wider target market. The usage of earth color and some

illustration then was generated to complement the design

of Bourbon’s logo.

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Bourbon Eatery & Coffee Bourbon Eatery & Coffee

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GLITCh NETWORK | WEB DESIGN | 2015

GLITCH NETWORK

Glitch Websites Glitch Websites

Glitch is a creative factory which work consists of concept art,

figurines, art gallery, and other expanding creative business units.

In this project, Okular is assigned to build company profile website

and E-Commerce website for Glitch. Based on its branding, the

websites are designed through the influence of digital world.

Both website are detailed with digital ornaments and decorated

in vibrant colors. The overall layout of the websites are meant to

deliver the energy of modern world.

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Glitch Websites Glitch Websites

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Glitch Websites Glitch Websites

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Glitch Websites Glitch Websites

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Thank you for your attention

Feel free to contact us to discuss on how we may help you in establishing your venture

[email protected] www.facebook.com/okulardesign