portfolio 2016 - retail

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David Floersch Target Corporation Store Design and Development Store Planning

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David FloerschTarget Corporation – Store Design and Development – Store Planning

Mobile POS Cart

• Mobile Checklane Solution for High Volume Stores

• Wi-Fi Connectivity and Onboard Power

• Compact 20” x 32” Size Incorporates All Amenities of a Full Size Check Lane

• 3/32” Metallic Kydex with MDF Core and Curved Painted Steel

Target Liquor Store

• Unique Checklane Configuration with Solid Surface Tops

• Heavy Tube Steel Shelving With Walnut Wood Finish

• Clear Coated Gondolas with Raw Pegboard

Grocery Fixture Solutions

• Custom Hanging 2 Liter Soda Fixture

• Adjustable and Reconfigurable Dry Grocery Tables

Target Express Queuing Merchandising

• Custom Design for Target with Acrylic Back

• 3’ POG Presentation to Align with Merchant Requirements

Water Enhancers Shelf

• Cross Merchandising of Small Items in Bulk Category

• Small Footprint with 20 SKUs

• Mounts to a 33” deep Shelf

Mobile Push Fixture & Interactive Shopping

• Mobile for Ease of Placement on Sales Floor

• Flexible Presentations

• On-board Storage for Custom Accessories

• 4 Screen Interactive Shopping with Tablets for Kids

Asset Protection SpiderWrap Solution

• Secure and Interactive Presentation

• Retractable Cables for Clean Appearance

• Adapted to Multiple Gondola Systems

Illuminated Merchandise and Unique Checklane Design

• Solid Surface Top

• Edge Lit Acrylic Logo

• Illuminated Merchandise Incorporated into the Lane

All Plastic Shopping Cart

• Combined Polycarbonate, HDPE and Glass Filled Nylon to Create the All Plastic Shopping Cart

• Plastic Design Allows Future Checkout Experience Utilizing RFID

• Unique Changeable Base Frame to Enable Multiple Versions of Vertical Cart Transportation

• 100% Repairable Cart

Order Online – Pick-Up In Store & Digital Messaging

• iPad for Team Member Support of In Store Pick-up

• Digital Messaging

• iPads for Gift Registry and Endless Aisle Shopping

Online Order Fulfillment Station at Guest Service

• High Gloss RTF Doors

• Adjustable Storage Configurations

• Gondola System Design

Architectural Wall Enhancement

• High Gloss RTF Panels Combined with Kydex Panels

• Imbedded Digital Messaging

• Replaceable Panels and Stainless Steel Guards

iPad Gift Registry

• iPads for Gift Registry

• Imbedded Printer

• Endless Aisle Selections

Digital Experiences in Electronics

• Apple Branded Interactive Solutions

• LED Illuminated Graphics

• Secure and Interactive Camera Fixture

Digital Welcome Wall

• Captivating 4 Screen Digital Messaging

• Freestanding Stainless Steel Enclosure

• Localized Messaging

iPads and Digital Messaging in Baby

• iPads for Baby Registry

• Imbedded Printer

• Endless Aisle Selections

• Engaging Digital Messaging

New Aesthetic Baskets

• Created One Basket/Divider Design Across All Adjacencies

• Unique Sloped Design in Six Sizes

• Injected Molded Snap-in Dividers

• Developed Satin Chrome Plating Finish to Simulate Brushed Aluminum

2012 Checklane

• 3/32” Metallic Kydex with MDF Core

• 3/16” Metallic Kydex Vacuum Formed Bumpers Over Steel Frame

• 1/4” Back Painted Glass Branding

• Design Adaptable for Multiple Checklane Configurations

• Field Replaceable Bumper System

Front of Store

• Unique RTF Fabrication to Utilize Two Materials

• Rigid Steel Frame Construction to Support High Loads

• Obscured Rear Storage to Support On-board Accessories

Electronics Reinvention

• Ceiling Hung Printed Scrim

• LED Backlit Graphics

• Illuminated Showcases and Guest Counter

Video Game Browser

• Browser Experience for Guests that Met Asset Protection’s Requirements

• Waterfall Presentation Including Stock Storage

• Attaches to Multiple Gondola Shelving Systems

City Target Mini Assistance Center

• High Gloss RTF with MDF Core

• Painted Steel to Match

Target Mobile In Store - Canada

• Color Through Laminates to Provide Clean Cabinet Lines

• Individual Pull Boxes for Phone Models

• Thin Line LED Graphic Boxes

Rolling Flexible Apparel Divider Wall

• Hang and Fold Capabilities with Open Sight Lines

• Adjustable/Replaceable Back Panels

• Gondola System Design

New Apparel and Accessories Fixtures

• Created a Titanium Paint Finish to Match a Titanium Plating

• Incorporated a Custom Design RTF Pattern for Shaped MDF Tops

• Unique Table Top Puck Design Allows Multiple Placements of Table Top Fixtures or Marketing

Target Optical

2009 Prototype 2012 Prototype

• Developed Desks with Post-Formable Laminates to Create Softer Lines

• Created a Moveable Display Shelf with P95 Acrylic Shelves

• Round and Stackable Injection Molded Eyeglass Displayer