pop up vegan restaurants

A New Street Eating Culture in Townships

MSI

email: [email protected] Twitter:@myschoolidea

• In South Africa the majority of people are living on a diet which is monotonous & nutritionally inadequate even in summer. Because Supermarkets charge high prices and markets that distribute fresh food produce (fruits & vegetables) are located far away were transport is not easily accessible. Policies are focus on availability not access.

• 20% of SA household have inadequate access to food, while 2,8 million household, comprising of 11 million people are regarded as being food insecure. A further 14 million South Africans are vulnerable to food insecurity. According to Food Bank South Africa.

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• Pop-up Vegan Restaurants intend to form partnerships with Commercial Farmers by buying or leasing 10-20% arable land from Commercial Farmers, to penetrate a new market segment in Townships, by learning to plant 25c seedling cultivar of vegetables to supply the lower end market segment in Townships and commercial farmers will have a new market segment to supply utilizing Pop-up Vegan Restaurants.

• Also Pop-up Vegan Restaurants align with big fresh Food Produce Markets to develop micro Fresh Food Produce Markets in Townships to distribute and supply this market segment with fresh produce (vegetables & fruits) inside Pop-up Vegan Restaurants, also a great Opportunity 4 big Fresh Produce Markets to steal market share from National Retail stores expansion in Townships.

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Pop-up Vegan Restaurants is in line with NDP commitment to implement Elements of a Decent Standard of Living in SA

Education & Skill Pop-Up Vegan Restaurants will give SA School

Learners an opportunity participate in a three year program to have access to arable land and a chance to test out a business model on a small scale and to build-up capital.

Access to nutritious food Albert Einstein once said, “Nothing will benefit human

health and increase chances for survival of life on earth as much as a revolution to vegetarian diet”

A revolution to a New Street Eating Culture in Townships (Pop-up Vegan Restaurants)

MSI


Target Market Analysis• Over 5.6 million South Africans are under the age of 4yrs, while 4.8 million children are

aged 5-9yrs and close to 4.6 million are between the ages of 10-14yrs. Almost one in three or 29.6% of the population of South Africa, is aged between 0-14yrs. (2011 Census results)

• According to 2008 budget speech there are 12.4million child grant beneficiaries in South Africa.

• A Number of household in SA is 14.45 million(up 29%) and 14.5 million children live in households that earn R 5000 or less a month. (2011 Census results)

• Nearly 40% of the lower end market in Townships & Rural Areas depend on grants and 70% of this market segment children social grants address child support and this market segment has dominance in childcare-related product categories.( UCT Unilever Institute of Strategic Marketing Research)

• The lower end market spend nearly 40% of their income on food. Pop-up Vegan Restaurants is targeting children in the lower end market segment between

2-15yrs, because children in this market struggle and the rising food inflation price hits them hard and they end-up living on a diet which is monotonous & nutritionally inadequate even in summer

Pop-up Vegan Restaurants intends to make a profit in this market segment, whilst tackling food insecurity issue in households located in Townships by selling affordable nutritious vegan meals.

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pop up vegan restaurants

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