Pop culture and mass culture

Download Pop culture and mass culture

Post on 09-Sep-2014




5 download

Embed Size (px)


Characteristics of Pop Culture and Mass Culture.


http://www.youtube.com/watch?v=QAHTe4wpZqE (Taken from Wikipedia.)

  • Meme: is a unit of cultural ideas, symbols or practices, which can transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.
  • (commonly known aspop culture ) Is the totality ofideas ,perspectives , attitudes ,memes 1 ,images and otherphenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century .

Mass media , this collection of ideas permeates the everyday lives of the society. Folklorerefers to the cultural mainstream of more local or pre-industrial societies. Folkloreconsists of culture, including stories, music, dance, legends, oral history,proverbs, jokes, popular beliefs, customs and so forth within a particular populationcomprising the traditions (including oral traditions) of that culture, subculture, or group.It is also the set of practices through which those expressive genres are shared. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and countercultural groups) whichdeem it superficial,consumerist,sensationalist, and corrupted. Popular culture is often viewed asbeingtrivialanddumbed-downin order to find consensual acceptance throughout the mainstream. (Phisical therapy) Jenkies states that video games teach children how to learn through play. He also states that good video games give players strong identities.Some examples of this is being able to build a character from the ground up and look at the character's point of view, create their own skate park, community, and life. He further states that in this realm, students are able tobefree andindependent thinkers. Students become creative problem solvers. http://www.youtube.com/watch?v=x82gWQFEpQA Mass culturerefers to how culture gets produced, whereas popular culture refers to how culture gets consumed. Mass culture is culture which is mass produced, distributed, and marketed. "Mass Culture" is a set of culturalvaluesandideasthat arise from common exposure of a population to the same cultural activities, communications media, music and art, etc. Mass culture tends toreproducethe liberal value ofindividualismand to foster a view of the citizen as consumer

  • Mass culture is related tohigh artbecause of the new incorporations on their works.
  • Great divide : the discusion of the distinction between high art and mass culture( 40s and 50s)
  • Adornois the most recognized representant of high art.
  • It is the culture of anelitesuch as the aristocracy.
  • Artproduced from an indigenous culture or by peasants or otherworking people.
  • Many18thand19th century American folk art painters made their living by their work, including portrait painters, some of whom produced large bodies of work.
  • Folk artiststraditionally learn skills and techniques through apprenticeships in informal community settings

Themass Culturedefinition isrelated tothepop culturedefinition Mass culture reflects a culture ofmassproduced formassconsumption From a Western European perspective, this may be compared toAmerican culture .Alternatively, "pop culture" can be defined as an " authentic " culture of the people Neo-Gramscianhegemony theory "... sees popular culture as a site of struggle between the'resistance ' of subordinate groups in society and the forces of'incorporation ' operating in the interests of dominant groups in society. Mass culture depends ontechologiesof mass production Mass media is part of our everyday enculturation. The population is bombarded with popular culture by television, radio, advertisement, internet and every other imaginable form to help us determine our views of popular culture. Comprehensive collection of writings on mass culture infilm ,literature ,radio ,TV ,advertising , andpopular music . Forty nine articles by varied writers which include: "Mass Appeal and Minority Tastes", "Popular Songs vs. the Fact of Life", and "Popular Culture and the Open Society". The writers address the question "Should we adopt the classic intellectual rejection of mass culture, or should we give mass culture our critical support? Andreas HuyssenAll culture is standardized, organized and administered for the sole purpose of serving as an instrument of social control" (Huyssen 21).

  • 1923School OoSocial Research
  • Adorno, Horkheimer, Marcus, Benjamin
  • With the hope of bringing different trends of Marxism togetherWeil organised aweek-long symposium(the Erste Marxistische Arbeitswoche) in 1922.
  • AdornoandBenjaminboth renowned for their studies of literature and mass culture which would become so influential from the 1960s on.

Theodor AdornoAdorno (1903-69) a German philosopher, member of the Frankfurt School, argued thatcapitalismfed people with the products of a'culture industry ' - the opposite of'true' art- to keep them passively satisfied and politically apathetic.Where Marx had focused oneconomics , Adorno placed emphasis on the role ofculture in securing the status quo . Commodity fetishism(promoted by the marketing, advertising and media industries) means that social relations and cultural experiences areobjectifiedin terms of money. We are delighted by something because of how much itcosts .By fulfilling false needs, people feel that they are getting what they reallywant , while true needs remainunsatisfied . Popular media and music products are characterized bystandardisation(formulaic and similar, predigested the audience has already heard or seen them) andpseudo-individualisation(incidental differences make them seem distinctive, but they're not). Popularmusic offers relaxation and respite from the rigors of mechanical labour because it isnot demanding or difficult . It serves to maintain masses away from political issues, thus they are easilymanipulated . Classical music focuses on themelody and harmony.Popular music ontimbre and connotation elements ignored in Adornos methodsofanalysis . Superiorform of human expression Distractsandcomfortsthe listener ensuring that they will be a cooperative and productive element in theeconomic system http://www.youtube.com/watch?v=-njxKF8CkoU http://www.jahsonic.com/MassCulture.html Huyssen, A. After the great divide: Modernism, mass culture and postmodernism. 1986. USA. Indiana University Press. Adorno, . The culture Industry.2001.New York. Routledge.