pop 3 marketing - short and simple

8/21/2019 POP 3 Marketing - Short and Simple

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Situational Analysis

The elderly and disabled market has been chosen due to the availability of funding, grants and the niche market for which a product can bedeveloped. Within the UK a total of £11 billion is spent annually withinthe !ealth and "ersonal #ocial #ervices sectors. $rom this total £%& billionis spent on #ickness and 'isabilities providing an open market forproducts although with a large amount of competition. 'ue to the highcompetitiveness there will likely be a high barrier to the start(up of acompany in this area. This barrier could be overcome by cooperating withservices such as the )!# #upply *hain.

The )!# #upply *hain is an organisation managed by both the )!#+usiness #ervices uthority and '!-. This organisation accounts for £1.billion of the £/.0 billion spent by the )!# per annum. The )!# #upply*hain award 2 of its contracts to #345s which allows for a keyadvantage for securing a position within distribution in the UK.

nother barrier could be that of private companies supplying ease ofliving aids. Two of the top suppliers include essentialaids.com andabilitysuperstore.com, these two sites both provide online services topurchase products and have them delivered. $rom the e6isting products

listed below it5s clear that there is a large variety of products to supply theneeds within the elderly and disabled market and a large variationbetween the costs of these products.

-ooking at these e6isting products various ideas have been produced suchas a self(cleaning toilet, an automatic folding table and even an automaticpersonal cleaner. lthough it has been decided that from all of theseideas, the mechanical bottle(opener would be the most relevant productto develop. With similar products being the 73ulti(8rip 9pener: and the7;ar and +ottle 9pener: it is clear that despite these products being useful

there is still a gap in the market for a product that allows for easy openingof medicine bottles that can be used even with only one hand and minimalstrength ret from it. With the ?&1? census

stating that almost one in people living in the UK being a pensioner and even

the fact that there are also an estimated million people su=ering from arthritis.

With these two statistics showing how likely people are to be weak handed this


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product will be e6tremely useful to allow easy opening of multiple types of

bottles and containers.

Name Description Pricing SourcesSelf-

Opening

Kitchen

Shears

llows for easy cutting

with swollen

>ngers@Aoints

£

.% essentialaids.com

Pan Holder

4=ective 9ne(handed

#tirring

£

1%. essentialaids.comBread

Spreading

Board

llows for one handed

spreading

£

.%

abilitysuperstore.com,

essentialaids.com

Multi-GripOpener

llows for easier

access to medicinebottles

£/.,£.& essentialaids.com

ar and

Bottle

Opener

llows for easier

opening of Aars and

bottles

£11.&,

£1.,

£1/.%


essentialaids.com

Non-Slip

Pads

"rovides a surface

with high friction

£1&,

£1%.,

£.


essentialaids.com

ug!Kettle

"ipper

llows for easy

pouring with kettles

£1.,

£0%.,

£?%.0


essentialaids.com

"ransfer

Boards

"rovides a surface to

easily transfer a body

over

£?&.?%,

£01.%,

£/?./&


essentialaids.com

Hoists

llows for easy lifting

and positioning of a

body

£10B.%,

£?%%


essentialaids.com

Step Stool

"rovides a safe mobile

step up

£

0.% essentialaids.com

"ap "urners

llows for eaasy

turning of taps

£1%.?/,

£/.1,

£10.%


essentialaids.com

Bath Seats

"rovides a

comfortable seat

within a bath

£1%./,

£1B./,

£1%./


essentialaids.com

Bath Boards

"rovides a Cat table

top in the bath

£1/./,

£1.%/


essentialaids.com


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S#O" Analysis of Automatic Bottle Opener

Strengths #ea$nesses

• One-handed opening%

• 9pen multiple bottle types.

• Unic in

its function.

• !igh barrier to market entry due

to current competitors


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The strengths of the bottle opener revolve mainly around its unic an operation for it to make e=ective sales.


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P+S" Analysis for +lderly and Disa'led Mar$et Sector

Political +conomic

• 8overnment funding, grants.

• 4nvironmentally friendly,

Decyclability.

• Fuality assurance.

• *urrent trading policies.• 3anufacturing standards.

• Wars and conCict causing

disruption.

• 3aterial cost trends.

• $inancial loans.

• -abour, admin costs.

• 9verheads.

• 'istribution costs.• 8eneral ta6ation.

• 46change rates.

Social "echnological

• *onsumer Endependence.

• dvertising and publicity of

product.

• -ifestyle trends.

• "roduct image.

• ccess to purchasing product.

• *ompeting technologies.

• 9peration of mechanisms.

• 3anufacturing of product.

• #upply of materials.

• 4lectrical standards.

• 8lobal communications.

• "atents.


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With the elderly and disables marketplace being open to alterations in the

political area it was essential to analyse this sector to see how the product will be

a=ected by any changes that may occur. To kick start this appliance agovernment grant or appropriate funding could be provided which can be

invested into development and advertisement of the product. 8lobally it is now

becoming essential to have a recyclable product and so when designing the

product it should be taken into consideration whether or not it can be recycled.

When producing this product it should be assured that it will uphold all given


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With the bottle opener being far more advanced in terms of technology in

comparison to its competitors this is an important area to consider for

developing this product. The operation of the mechanisms to open the bottle

should be developed in the most simplistic manner possible to allow for both

easy manufacture and repairability. +oth electrical standards and patents should

be satis>ed to prevent any issues occurring when constructing the >nal product,it is also important to ensure the supply of materials is as cost e=ective as

possible. With these materials various manufacturing processes should be taken

into account thus ensuring that it will be the most e=ective procedure carried out

onto this material and so retaining key


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Situational Analysis

httpH@@www.supplychain.nhs.uk@news@company@nhs(supply(chain(discussed(

s@I@media@$iles@)ews@U#1%2?Ŗ?&"arliamentary2?&+rief2?&(2?&$E)-.ash6

httpH@@www.supplychain.nhs.uk@suppliers

httpH@@www.economicshelp.org@blog@1%?@economics@what(does(the(government(

spend(its(money(on@

httpH@@money.aol.co.uk@?&1?@&@1B@one(in(si6(are(now(pensioners@

httpH@@www.ageuk.org.uk@'ocuments@4)(

8+@[email protected]
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