A Report

on

“HCL CDC as a Player in IT sector, where it stands and

Market Research of HCL CDC”

Submitted to

Xavier Institute- Jabalpur,

Madhya Pradesh

As Partial Fulfillment of the Requirements for the

Post Graduate Diploma in Management

(May- June 2010)

Under the Guidance of

Mr. Ankit Khare

(Assistant professor)

Submitted by

Amit Kumar Singh

PGDM (2009-11)

Xavier Institute, Jabalpur

Mandla Road, Tilheri, Jabalpur (MP)

CONTENTS

Sr. No. Particular Page No.

Declaration by Student

Certificate by guide

Acknowledgment

List of Table

Table of Figure and ChartExecutive Summary

iii

iv

v

vi

vii

viii-ix

Chapter–1 Introduction

Background of the Study Need of the Study Objective of the Study Section Details Chapterization

1-2

Chapter–2 Research Methodology

Research Design Sampling Design Source & Type of Data Method of Data Analysis and Interpretation Research Constrains

3-5

Chapter–3 Organizational Profile

HCL-An Overview Vision & Mission Core Values Competitors , Products , Programs and Facilities Area profile and geographical boundaries

6-11

Chapter–4 Analysis and discussion

Data analysis Interpretation

12-19

Chapter–5 Summary and conclusion

Summary Findings and Conclusion Recommendation

20-22

References 23

Annexure 24-27

Declaration by the Student

I hereby declare that this project report titled “HCL CDC as a Player in IT sector, where it

stands and Market Research of HCL CDC” has been submitted by me for the award of the

degree of Post Graduate Diploma Management, as partial fulfillment of the requirements for the

Post Graduate Diploma in Management (2009-11).

This is the result of original work carried out by me. This report has not been submitted

anywhere else for award of any other degree/diploma.

Amit Kumar Singh

PGDM

(2009-11)

Signature of the Student:

Date:

Certificate by the Guide

This is to certify that Amit Kumar Sing has carried out this project report titled “HCL CDC as a

Player in IT sector, where it stands and Market Research of HCL CDC”, as partial

fulfillment of the requirements for the Post Graduate Diploma in Management (2009-11), under

my guidance during the academic session 2009-10.

It is also certified that the report presented embodies the original work of the student. The

present report can be forwarded for evaluation.

Mr. Ankit Khare

(Assistant professor)

Signature

Date:

ACKNOWLEDGEMENT

Someone has rightly said, “No one can live in isolation”. It is true that every individual needs

the help of others in every work he does.

First of all I would also like to express my gratitude to the Director Fr. Sebasti L. Raj and Dean

Dr. Namrata Vasudeo, Xavier Institute –Jabalpur (M.P.) for encouraging me to do this project.

I would like to thank all the staff members of Xavier Institute for helping me directly and

indirectly in completion of my project.

I would like to express my gratitude to my faculty Mr. Ankit Khare who guided me with his

knowledge and skill and helped me in successful completion of the work.

I thank my Institute who has given me an opportunity to show my skills. I also thank all my

nearer and dearer ones without whose support this project would not been possible.

I would like to thank to Mr. Abhijeet Pandey and Mr. Devendra Rai for his noble inspiration,

keen interest, constant supervision and ever willing help throughout the course of this study.

I gratefully acknowledge the invaluable support and guidance that was provided to me by various

individuals that led to the successful completion of this project. Their vision of the problem gave

me enough direction to bring out a meaningful result. I am grateful for their great support and

help all throughout the project. I am thankful to them for taking out time and pointing out the

multitudinous aspects of customer service and helping me increase my learning out of the

project.

I extend my sincere gratitude towards my parents, who have always encouraged me and gave

suggestions. They always stand by me. Their support has always motivated me.

I would heartily thank all the respondents of the survey without whose support & valuable inputs

this project would not have been completed.

Amit Kumar Singh

PGDM

(2009-11)

List of Tables

Sr. No. Table No. Particulars Page No.

1 4.3.1 Computer experience and Qualification 13

2 4.4.1 Training required and Qualification 15

3 4.6.1 Preference for IT institute and Reason 16

List of Figures and Charts

Sr. No. Fig. and Chart

No.

Particular Page No.

1 3.1.1 A Snapshot of HCL 9

2 4.1 Qualification of Respondent 12

3 4.2 Education and Computer Experience 13

4 4.3 Relation of Qualification with Computer

experience

14

5 4.4 Requirement of Training according to

Qualification

15

6 4.5 Requirement o computer training for 16

7 4.6 Preference of Institute 17

8 4.7 Perception of customer 17

9 4.8 Customer Satisfaction 18

10 4.9 Effectiveness of post raining services 18

11 4.10 HCL CDC is different in terms 19

Executive summary

HCL Career Development Centre has been working in IT education field since the last 7 years. It

is providing hardware, software and networking training and placement programs for the

students and for those who are doing jobs in different organizations to build their career in IT

field with HCL.

Among the fastest growing IT education brand in India, HCL CDC offers a complete spectrum

of quality training programs in software , hardware, networking as well as various global

certification in association with leading IT organization worldwide. HCL CDC is an initiative

that enables individuals and organizations to get benefit from HCL’s expertise in the IT space.

The company has ventured into the field of IT training with an objective to meet the increasing

demand for skilled professionals across the country.

HCL CDC alliance with leading IT corporations such as Microsoft, Red Hat and Oracle provides

valuable input for augmenting curriculum as well as in adopting best global practices in IT

education. Training solutions are designed to help stand competitive today as well as in the

future.

At the heart of any successful activity lies a Quality. In today’s world, where there is cut-throat

competition at every single step, it is becoming particularly important to focus on the

competitive activities of the business. There has been much thinking about the business strategies

over the last six years; particularly regarding what are quality and value for organization needed

to have in order to compete in a specific environment of business.

Keeping in mind the increasing competition in the IT sector and the different development

program, the research was carried for a period of 6 weeks on the topic “HCL is a player and

where it stands in IT Sector and Market Research of HCL CDC”, to know and understand the

current position of HCL in the market and as to how its development program can reach to

maximum number of the trainees. This study was conducted to know the customer perception

about training and placement programs provided by HCL CDC and to know why customers

prefer it against the many competitors in IT education. This research also contains generated data

base of potential customer and identify the competitors of HCL CDC in existing market in Noida

region.

Based on the sample data of 100 respondents among existing and potential customer of HCL

Career Development Centre, the Researcher came to know about the present market condition

and competitors of HCL CDC. The data was collected through questionnaire and after analysis

and interpretation it was found that many customers prefer HCL CDC because of its good quality

training and job assurance. But many trainees were not happy with the placement programs

provided by it. It was also found that HCL CDC programs were costlier than its other

competitors like NIIT, GT, and F-TEC etc. This study also found that there was a great scope of

potential customers for HCL CDC in Noida region.

On the basis of this study researcher concluded that HCL CDC should think about training and

placement programs and should make a strategy to identify the potential customers and try to

capture them for generating revenue. The program fee should be kept at competitive level so that

the trainees could get attracted towards the program and could help in establishing the value of

the organization.

Chapter I

Introduction

1.1. Background of the Study:

In this modern business environment organizations are in increasing needs to optimize their

traditional resources for achieving success in the competitive environment. Liberalization,

privatization and globalization have brought into considerable changes in the market conditions

as well as in social, economic and technology spheres which have brought competitive business

scenario. Due to such changes, there is a need of market research to know the competitive

environment and to know as to how the organization can formulate its strategy to gain profit and

secure the current position in the competitive market.

HCL Career Development Centre has been working in IT education field since the last 7 years. It

is providing hardware, software and networking training and placement programs for the

students and for those who are doing jobs in different organizations to build their career in IT

field with HCL.

The project titled “HCL is a player and where it stands in IT Sector and Market Research of

HCL CDC” brings out the current market share of HCL because the study includes the

comparative study of all the IT Institutes which are providing the same course and have a very

good reputation in the market. The topic has been selected to study the present market condition

of HCL, its competitors and where it stands. This study presents the students perception for HCL

CDC and the reason for their preference. The topic has been assigned to study the present value

and where HCL CDC stands in IT field.

In IT education it has been said that if education is a kingdom, Student is its king. Education

involves only servicing to students, so satisfying them ultimately makes the business profitable.

This study includes meeting with potential customers to take their feedback and to provide them

information about training and placement programs provided by HCL CDC. The data has been

collected through questionnaire and career counseling provided in the field and at the office.

1.2. Need of the Study:

This study will provide information where HCL CDC stands among other competitors like JET

KING, NIIT, IIJT etc. and why students prefer training programs provided by HCL CDC. This

study will also increase the popularity of HCL CDC among the students and will get the

feedback from existing students and potential customers.

1.3. Objective and Scope of Project:

The general objective is to know and understand the requirements and expectations of customers

and what they think about HCL CDC.

Specific Objective

To generate the database of the potential customers.

To sort out the competitor of HCL CDC present in the Noida market, product they are

offering.

To do the comparative analysis of the same institutes.

To find out customer preference about services offered by HCL CDC in relation to other

IT institute.

1.4. Chapterization

First Chapter gives an overview and background of the study and the blue print of research

report, including Chapterization and need of the study.

Second Chapter includes the research methodology adopted, sampling design, methodology

used for data analysis and limitations of the study.

Third chapter describes the organization profile including vision and mission of the

organization and is concern with the area profile of Noida region and also describes the physical

and geographical boundaries of the region under study.

Fourth chapter provides detail from the respondent, analyses using graphs and charts and

finding.

Fifth chapter includes the summary and conclusion based on the survey.

After this References and Annexure will come.

Chapter II

Research Methodology

Research Methodology1 is a way to solve the research problem systematically. It involves the

various steps to find out the solution of an identified problem. It also clarifies the logic behind

the study of the problem. When we talk about research methodology we not only talk of the

research method but also consider the logic behind the method we use in the context of our

research study and explain why we are using a particular method or techniques and why we are

not using other so the result are capable of being evaluated.

1 Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age International Publisher, New Delhi, Page no. 5, 8, 37, 39

2.1 Research Design:

The research was conducted in HCL Career Development Centre, located at Noida and also from

the population of Noida. The research work was descriptive in nature.

“Descriptive Research Design”

Descriptive research studies are those studies which are concerned with describing the

characteristics of a particular individual, or of a group. Descriptive Research Design consist rigid

design means design must make enough provision for protection against bias and must maximize

reliability. It includes probability sampling design contains multi-stage and purposive random

sampling, pre-planned design for analysis, structured or well thought out instruments for

collection of data.

The research was design in such a way that all the probable customers and the potential buyers

can be covered during the research so as to get the accurate information and feedback from the

respondents.

The research was divided in the following phases:-

The respondents were segmented.

The target customer was identified and approached.

Questionnaires were filled by the respondents and me also.

Information analyzed and decoded.

Conclusion Drawn

2.2. Sampling Design:

The sample respondents were selected from HCL CDC students and other potential customers.

Sample respondents were 100 in number and they were from the different area of Noida. This

study consist Multi stage sampling and Purposive random sampling with Primary sampling unit

and potential Customers 18 to 50 years, Institutions, Industries etc., who can solve the problem

with good feedback for data collection.

2.3. Method and Sources of Data Collection

The data required for study were of two types - primary and secondary. The Primary data was

collected from the sample respondents through survey method and contacting them frequently

during study period. Pre-tested Formats were prepared for collecting the Primary data. Secondary

data was collected from the profile and records of HCL CDC.

2.4. Data Collection:

The data collection procedure used was semi-structured questionnaire method. A thorough

research was also undertaken to gather information. The analysis of the data collected was done

on a piece-by-piece basis with help from the guides.

Both primary and secondary data will be collected and use for the purpose of the project work.

The major focus in data collection will be through primary source, although available literature

related to the study would also be referred as secondary source of information.

To gather primary data Questionnaire was used in this study.

Source & Type of data: Quantitative

Quantitative research is based on the measurement of quantity or amount. The purpose of

quantitative research is to form a data base from which to infer characteristics or relationship of

population, this usually means survey research where a sample of population is studied to

determine its characteristics.

2.5. Analysis and Interpretation:

Data was processed with the help of SPSS Software. About 100 samples were collected and

analyzed through it. Frequencies, Cross tabulation and inter comparison was done to interpret the

data.

The data collected would be analyzed through using appropriate statistical tools with the help of

computer based statistical software package.

SPSS

MS Excel

Bar Graphs and Pie Charts

2.6. Research Constrains

The data collected is totally dependent on respondents’ views, which could be biased in

nature.

Sometimes respondents do not give a response or give partial response. The reason may

be lack of knowledge or unwillingness to answer.

The sample size is small and it may not actually represent the whole population.

There is limited time available each day and lot of tasks have to completed in a day like

preparing reports, conducting surveys, spend time at the office to gain knowledge.

Chapter III

Organizational Profile

HCL is a leader in the IT industry, employing 56,000 professionals, has a global presence in 19

countries spanning locations in the US, Europe, Japan, ASEAN & the Pacific Rim and a pan

India presence across 360 points. To say that HCL is a household name in India today is an

understatement. In 31 years of existence, the company has developed and implemented solutions

for multiple market segments, across a range of technologies, covering customers in India and

overseas

3.1. HCL-An Overview

HCL Enterprise is a leading global technology and IT enterprise that comprise two companies

listed in India-

HCL Technologies

HCL Info system

The 3-decade-old enterprise founded in 1976 is one of the India’s original IT garage starts-up. It

organization provides Product Engineering, Technology and Application services, BPO,

Infrastructure service, IT Hardware, System Integration and Distribution of ICT products. The

HCL team comprises approximately 55,000 professionals of diverse nationalities, who operate

from 18 countries including 360 point of presence in India.HCL has global partnership with

several leading fortune 1000 firms, including leading IT and technology firms.

HCL CDC Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0

billion turnover an international presence in 19 countries, and most impotently, a deep- rooted

commitment to innovate makes it a true technology giant.

As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader

can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit

industry ready IT.

EMPOWERING YOU TO BRING OUT THE BEST

As the fountainhead of the most significant pursuit of human mind (IT), HCL strongly believes,

"Only a Leader can transform you into a Leader". HCL CDC is a formalization of this

experience and credo which has been perfected over decades.

It is an initiative that enables aspiring individuals to benefit from HCL's longstanding expertise

in the space and become Industry ready IT professionals.

To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC offers a

number of industry relevant courses.

It has highly qualified, professional & experienced faculty giving personal attention to students.

We offer the most modern computing facilities loaded with the latest operating systems and

software packages.

3.2. Vision:

“To create industry ready professionals”

3.3. Mission:

“To provide world-class information technology solution and services to enable our customers to

serve their customers better”

3.4. Core Values:

Nothing transforms life like education.

I shall honor all commitments

I shall be committed to Quality, Innovation and growth.

I shall be responsible corporate citizens

3.5. Competitors of HCL CDC:

In domestic market HCL CDC has many competitors. Some small players also has competition

in IT education sector.

GT

IIJT

NIIT

IIHT

JET KING

3.6. HCL CDC products:-

To join the pampered tribe of IT whiz kids, the Career Development Centre or CDC offers a

number of industry relevant courses.

MCSE –Microsoft Certified Software Engineer

CCNA –Cisco Certified Network Associate

RHCE –Red Hat Certified Engineer

Fig. no. : 3.1.1 – A Snapshot of HCL

22 <http://www.hcl.in>

3.7. Facilities:

HCL CDC offers the most modern computing facilities loaded with the latest operating systems

and software packages. The classrooms are equipped with complete audio-visual tools and

accessories. We have highly qualified, professional experienced faculty giving personal attention

to students. The courses are highly customised and industry specific.

Infrastructures

HCL CDC offers a bustling, vibrant and convenient environment to the student community of

the institute. The infrastructure we provide is truly world class. So come join the HCL CDC and

be a part of the most happening industry.

3.8. Area Profile

Geography

Noida is an acronym for Naveen Okhla Industrial Development Authority is an area under

the management of the New Okhla Industrial Development Authority (also called NOIDA).

Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida

Day".  It has first-class amenities and is considered to be one of the more modern cities of Uttar

Pradesh State of India.

Noida is located in Gautam Budh Nagar district of Uttar Pradesh state. The district's

administrative headquarters are in the nearby town of Surajpur. However, the district's highest

government official, the District Magistrate (DM), resides in Noida. The city is a part of the

Noida-Dadri Vidhan Sabha (state assembly) constituency and Gautam Budh Nagar Lok

Sabha (parliamentary) constituency. Located in north India, Noida is about 20-kilometre

southeast of New Delhi. It is bound on the west and south-west by the Yamuna River, on the

north and north-west by the city of Delhi, on the north-east by the cities

of Delhi and Ghaziabad and on the north-east, east and south-east by the Hindon River. Noida

falls under the catchment area of the Yamuna River, and is located on the old river bed. The soil

is mainly rich and loamy and is suitable for growing seasonal vegetables, grains like wheat and

cash crops like sugarcane. Noida is fastest growing hub in Delhi NCR leaving all other cities for

IT, BPO, Industry, Media Hub and other big industries. Noida stands at 17th place when it comes

to cleanliness in India leaving far behind Gurgaon and Faridabad in NCR who stand at 87th and

237 respectively.

3.9. City Profile of Noida

Population

The Notified Area comprises a total of 20,316 hectares (including 81 villages).37,000 persons

lived in the Noida town in 1981. (Census 1981).In 1991, Noida was classified as a Census Town.

In 1991 population had increased four times to 140,000 in the town. 34,500 persons lived in the

villages20 per cent of the total population lives in clusters (jhuggi) .Sex ratio increased from 782

females per 1,000 males in 1991 to 895 in 1995; the reason could be that the males who initially

came to NOIDA as workers, later also asked their families to come to Noida from the villages. In

2001 population of Noida was 5 lakhs and is expected to reach 10 lakhs by 2010. The Sex Ratio

of Noida is 895 females per 1000 males and Density 265 persons/ sq. km.

Chapter IV

Data Analysis and Interpretation

This chapter contains deep analysis about the customer perception towards the services of HCL

Career Development Centre and their reasons, awareness about the services and how many

customers prefer these services or not and their reasons. Through this deep analysis company can

have a vision to look at their strengths and weaknesses. This topic is about know the market

condition of HCL CDC and identify the competitors, through this study and data analysis we will

be able to fulfill the objective of the study.

Chart no. 4.1

(Source: Primary Data Collected from Respondent)

This section deals with the educational qualification of the potential and existing customer of the

HCL CDC, this study found that out of 100 respondent 50 were graduate, 25 each in both

category undergraduate and postgraduate, this will helps to enhance the training program on the

basis of qualification and education background.

Pursuing 12thGraduate

Post graduate

25

50

25

Qualification of Respondent

Chart no. 4.2

(Source: Primary Data Collected from Respondent)

This study contains computer training programs so we should know that among the population

who is the potential customer for HCL CDC and this data shows that approximately 80%

respondent have little and basic knowledge of computer, 9% have no knowledge and only 10%

respondent out of 100 have extra professional courses, so this study conclude that there are so

many potential customers who can join the training programs provided by HCL CDC

Table no. 4.3.1

Computer experience in relation to Qualification (Cross tabulation)

Computer Experience Qualification Total

Pursuing

12th Graduate

Post

Graduate

None At All 5 2 2 9

A Little 12 24 4 40

Computer Basic Course 8 18 15 41

None at all A little Computer basic course

Other

9

40 41

10

Education and Computer Experience

Other 0 6 4 10

Total 25 50 25 100

Chart no. 4.3

none at all a little computer basic course

Other

5

128

0

25

2

24

18

6

50

2 4

15

4

25

Relation of Qualification with Computer Experience

pursuing 12th graduate post graduate

(Source: Primary Data Collected from Respondent)

This section deals with previous computer experience of the respondent with relation to the

educational qualification, it was found that the level of computer knowledge for undergraduate

students are low because in this computer era out of 25, 5 have no knowledge of computer and

20 have only basic knowledge about this and it was found that graduate students have good

knowledge about the computer in comparison to post graduate students, but in all three

categories undergraduate, graduate and post graduate no more knowledge about professional

computer training programs so this study conclude that there are so many potential customers

and chances for HCL CDC to capture the market of this region to extend their IT education

segment.

Table no. 4.4.1

Training required in relation to Qualification (Cross tabulation)

Training required Qualification Total

Pursuing

12th Graduate

Post

Graduate

Basic Computer Knowledge 7 9 0 16

Networking 2 14 4 20

Hardware 6 6 1 13

Software Engineer 10 19 20 49

Other 0 2 0 2

Total 25 50 25 100

Chart no. 4.4

basic c

omputer kn

owledge

networki

ng

hardware

software

engin

eer

other

72

610

0

914

6

19

204

1

20

0

Requirment of Training according to Qualification

pursuing 12th graduate post graduate

(Source: Primary Data Collected from Respondent)

This study contains an objective to find out the potential customers and their interest about

computer training, this section deals with requirement of training programs according to

educational background and it was found that a large number of respondent are interested in

software training programs and very less number for other courses, so HCL CDC should extend

their training programs for software programs after that students are interested in networking

training and then they want hardware training programs. It was found that most of the graduate

students are interested in software and hardware training, undergraduate students have no clear

direction and a large number of post graduate students wants only software training programs.

Chart no. 4.5

general interest for job other

31

65

4

Requirment of Computer Training For

(Source: Primary Data Collected from Respondent)

This section deals with the why customers want computer training programs and it was found

that a large number of respondent interested in computer training programs for job so HCL CDC

should work o the placement for the students it will help to capture the market because customers

wants job after training programs.

Table no. 4.6.1

Preference of IT Institute in relation to Reason for preference (Cross tabulation)

Preference of

IT Institute Reason Total

For Job

Assurance

For Job

Assistance

For Good

Quality

Training Affordable

NIIT 3 3 4 8 18

F-TEC 0 0 1 1 2

GT 0 1 3 5 9

HCL CDC 20 18 19 4 61

Other 1 0 2 7 10

Total 24 22 29 25 100

Chart no. 4.6

NIIT F-TEC GT HCL CDC Other

30 0

20

13

0 1

18

0

41

3

19

2

8

1

5 47

Preference of IT institute for job assurance for job assistancefor good quality training affordable

(Source: Primary Data Collected from Respondent)

This section is very important from the business point of view because this section deals with

preference of IT institute and why , it was found that most of the respondent like HCL CDC

training programs due to job assurance and for good quality training but respondent think that

HCL CDC is not as much affordable in comparison to other IT institute like NIIT, GT, F-TEC

and others, so on the basis of this conclusion HCL CDC should think about the fee for the

training programs because in today context money always matters and it can spoil the business of

HCL CDC.

Chart no. 4.7

very good good average

15

51

34

Perception of Customer about Training and Placement of HCL CDC

(Source: Primary Data Collected from Respondent)This section deals with what customers think about HCL CDC training and placement programs ,

it was found that 51% respondent out of 100 think good , 34% think average and only 15% think

very good. So with this we can conclude that HCL CDC is on an average in the mind of the

customers but it is not very good so HCL CDC should focus on this and enhance the quality o

training and placement programs.

Chart no. 4.8

yes No Missing

75

24

1

Customer Satifaction about Training of HCL CDC

(Source: Primary Data Collected from Respondent)

This section deals with satisfaction level of customer about HCL CDC and it was found that 75%

means large number of students are satisfy with training programs and this is a very good news

for HCL CDC , so institute should maintain the consistency with this satisfaction level and try to

improve it

Chart no. 4.9

strongly agree

agree neutral disagree strongly disagree

Missing

8

48

37

4 2 1

Effectivness of Post Training Services

(Source: Primary Data Collected from Respondent)This section deals with effectiveness of post training services on the registration decision and it

was found that 48% respondent were agree that yes after training programs facilities and services

provided by the Institute or company make a good perception in customers mind and it will

helpful in creating the image of company.

Chart no. 4.10

training placement brand value service

7

20

71

2

HCL CDC is Different in Terms

(Source: Primary Data Collected from Respondent)

This section is very important in point of view of the study and it will also fulfill the objective of

the study that how HCL CDC is different from other competitors and it was found that the main

positive point for HCL CDC is brand value means most of the students prefer this institute

because of very good brand image of HCL CDC so from this study conclude that HCL CDC to

focus on placement programs, enhance the quality of training and services.

Chapter V

Summary and Conclusion

5.1 Summary:

Based on the above comparison and analysis, the following conclusions can be pointed out:

The organization should design and develop the training and placement programs completely

based on the need and requirements of the candidates. The organization respects meritorious

candidates. Undoubtedly, the organization should devote towards the improvement of the quality

of the training and placement programs to build a good image among the existing trainees.

According to survey researcher got that most of the students were interested in computer

education. Most of them were under graduate and they were seeking for good institute and career

development centres.

On the basis of the study, it was concluded that most of the potential customers were interested

in software programs and they wanted to join such training programs which had better job

assurance. It was also found that there were so many competitors in existing market and they

were also providing the same training programs with good quality and at an affordable course fee

for students from different background. The most important aspect which could be pointed out

that most of the customers wanted short term and part time training programs. It was found that

HCL CDC had a very good brand name in the market and customers mainly preferred it because

of HCL brand name. so the organization should take proper initiatives to provide affordable and

career oriented training program.

5.2 Findings and Conclusion:

From the analysis of the results and based on the objectives of the study the following findings

can be ascertained.

In Noida mostly students belongs to technical qualification and 86% students are

interested in IT education.

80% students are aware and have knowledge about the HCL CDC and mostly the

students would like to get training in software courses in comparison to hardware and

networking.

Most of the people in Noida know about HCL CDC through canopy and their market

executives are able to satisfy the people about HCL CDC product. So HCL CDC should

adopt some new promotional activities for awareness and capture the potential customers.

HCL has a strong brand image in India and abroad. It has invested in building a brand

recall in the minds of its customers through advertising products. HCL brand image

coupled with its strong customer relationship and cutting-edge solutions have helped the

company in creating value for its clients. It has collaborated with many companies whose

products and solutions are in line with its business segments, such as Nokia in telecom,

AMD in hi-tech solutions to provide better customer services. Brand image was

leveraged by HCL.

5.3 Recommendations:

Researcher have done deep study and came to know that many students preferred IT institutes

which would help them to get job and easy to afford. It means HCL CDC should use promotional

strategy in urban as well in rural areas because in rural areas students are ready to take admission

in the same institute where students of their town and villages were already studying. Hence, It

could be suggested that HCL should start its promotional activities more in rural than urban

areas.

The art and craft of career development should be clearly understood. The art (strategy) should

be clearly drawn on the canvas and the craft (implementation) precisely delivered. Developing a

PROPAGATE (Product, Risk, Opportunities, People, Appetite, Geography (Place, Attributes,

Training & Education). This matrix is defined for all the aspects of marketing strategy because in

marketing without risk you cannot grow and this study was all about education field so HCL

CDC should think about training quality and for potential customers’ organization should make a

strategy for place, people and product because these three things are most important for

marketing.

Following are important ingredients of the matrix:

Product

Risk

Opportunities

People

Appetite

Geography

Attributes

Training

Education

Developing and implementing a robust PROPAGATE matrix will definitely give a new direction

to HCL Education. Some other recommendation can be drawn after the market research of HCL

CDC are-----

Efficient management of CDC’s should make sure that the end-users are satisfied and

more and more customers walk into them.

HCL CDC should think about to provide education loan for some expensive courses.

References

Books:

Kothari, C.R., 2008, Research Methodology, Second revised edition, New Age

International Publisher, New Delhi, Page no. 5, 8, 37, 39.

Kotler, Philip and Keller, Kevin Lane, 2009, Marketing Management, 13th Edition, PHI

Learning Private Limited, New Delhi.

Internet:

Organizational snapshot and profile was retrieved on June 06, 2010 from

http://www.hcl.in.

Products and competitors of HCL CDC were retrieved on June 20, 2010 from

http://www.hclcdc.in/homepage.htm.

Company profile, Mission and Vision was retrieved on June 27, 2010 from

http://www.hclinfosystems.in/.

Geographical and area profile of Noida was retrieved on July 07, 2010 from

http://www.noidaauthority.com/.

Information about Noida was retrieved on July 13, 2010 from

http://en.wikipedia.org/wiki/Noida.

Map of Noida was retrieved on July 17, 2010 from http://www.mapsofindia.com.

Annexure I

Questionnaire

HCL Info system Ltd.

Career Development Centre

F 1, Sector 8

Noida 201 301 (U.P.)

India.

Name:-

Mobile Number:

1. Any previous computer experience?

None at all A Little Completed Basic Course Other (please state)

2. What is your qualification? Pursuing 12th Graduate post graduate

3. Why would you like computer training?

General Interest For job Other (please state)

4.Training Required

Basic computer knowledge Networking Hard ware Software engineer Other (please state)

5. Which IT institute you prefer most?

NIIT F-Tec GT HCL CDC Other

6. Why you prefer it most?

for job assurance for job assistance for good quality training Affordable

7. What do you think about training and placement programs provided by the HCL CDC?

Very good Good Average Bad Very bad

Any suggestions----------------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------

8. Are you feel comfortable and satisfy with the training programs provided by HCL CDC?

Yes No

Specify the reason---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

9. After training programs, placement and services provided by HCL CDC effects your registration decision?

Strongly agree Agree Neutral Disagree Strongly disagree

10. HCL CDC is different from other brands in terms of –

Training Placement Brand value Service

If, other please specify-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Thank you for your support. This information will be kept confidential and will be used only for research purpose.

Date:

Signature:

Annexure II

Map of Noida

Annexure III