polo cup 2015 sponsor presentation eng
DESCRIPTION
ÂTRANSCRIPT
3
• 2015 rally monoseries
• Covering
• Information on monoseries
• Organization of monoseries
• Partnership proposal
PRESENTATION PLAN
5
• 7 events
• 15 rally Volkswagen Polo cars
• 30 crews
• Thousands of spectators at events
• Tens of thousands of fans on the Internet
2015 RALLY MONOSERIES
7
• Staff per event
• 3-4 video operators
• 5-7 photographers
• Observer
• Journalist
COVERING
9
• Helicopter shooting
• On-board cameras (2 per car)
• Live Instagram reports
• On-line photos
• Live news: Facebook, Vkontakte, Twitter
COVERING CLOSER TO SPECTATORS
11
• Promo video 1-2 minutes
• Event overview video 5-7 minutes
• 15-20 news at academyrally.ru (text 2000-3000 symbols, photo, video)
• 2000-3000 photos
• Newsletter mailing
COVERING CONTENT PER EVENT
13
• Articles in media (from media crews)
• Articles in media (after press tours)
• TV and Radio reports
• Information in local media
• Advertisement in event area
COVERING THIRD-PARTY COVERING
15
• Print advertising in Volkswagen dealers’ centres (brochures)
• Roll ups in Volkswagen dealers’ centres
• Articles in Volkswagen Magazine (4 times a year)
• Interaction with journalists (Volkswagen press-attaché)
• Information on monoseries on official Volkswagen web sites (sites, social networks, YouTube)
• Video on monoseries at Volkswagen dealers’ centres
COVERING VW ASSISTANCE
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• Leaflets - 100 000 pcs
• Brochures 50 000 - 70 000 pcs
• Calendars - 5 000 pcs
• Co-driver notebooks - 1 000 pcs
ORGANIZATION
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• Administrative personnel - Project director - Project manager - 2 project coordinators
• Technical personnel - Design engineer - Mechanical engineer - Engine engineer - 10 mechanics
ORGANIZATIONSTAFF
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• 10 tents• 20 flags• Fence for service area• Portable tables and chairs• Support cars: - 3 Volkswagen Amarok - 5 Volkswagen Crafter - 2 Volkswagen Multivan• Catering area• Journalists area• Press-wall
ORGANIZATIONSERVICE AREA (BRAND BOOK)
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• FIA homologated drivers overalls - 50 pcs
• Mechanics overalls - 50 pcs
• Helmets - 50 pcs
• Racing underwear - 50 sets
• Co-driver bags - 30 pcs
ORGANIZATIONCREWS EQUIPMENT (BRAND BOOK)
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• Jacket • T-shirts• Polo-shirt• Shirt• Cap• Wind stopper• Fleece jacket
ORGANIZATIONTEAM OUTFIT
• Backpack• Bag• Shorts• Coat• Hat• Panama• Lanyard