POLLIFY Democratizing LIVE content!

Presented at

Delhi, 1st Sep’13

What is Pollify?

A mobile APP that acts as a one point platform to foster conversation and generate instant quantitative

and qualitative feedback from news viewers on content/speakers/ issues and in doing so, create critical

analytics for content creators and media planners.

The problem

Unengaged Viewers

Autocratic Editorial

Dependence upon TRPs

The Solution

Upvote/Downvote and comment on

- Issues- Speakers- Anchor - Responses- Tonality

Chat window during the show to aggregate conversations

Before and after poll Debate Impact!

LIVE feedback that is quantitative as well as qualitative in a SINGLE FEED

Build loyal viewers

Opportunity to outperform by LISTENING

Better consumer insights!

Our MVP

Market opportunity

80.48 million every weekWatch newschannels

76.24 million every weekwatch Hindi news

6.24 million every week watch English news

In 6 metros alone:3.99 million every weekwatch English news

Market share in English News:

Times NOW: 42%CNN IBN: 17%NDTV 24X7: 17%

Better consumer insights!

Monetization Opportunities

Subscription sales of Demographics/Psychographics basedAnalytics

In-app monetization

Sponsored Polls

Team

Sulabh – Founder, CTO Developer, IITianMedia cell - AAP

Aman – Product guy Marketer, ex-PR proInternet Hindu

Sulabh – Marketingex-Infosys, EM - IITian

Avijit – B.DEntrepreneur

Gautam – App DeveloperChangemaker

Chief Justice of India (acting)Perpetual source of inspiration

Reach out to Team POLLIFY on

aman@nasscom.in