We have all seen them…

and most of us want to change the channel…

ç  However,�

they communicate information that affects

us all.

1964 "Daisy Girl" Lyndon Johnson Political Ad�

Political Ads/Campaigns

What every communications student should know about… �

What is it? “communications supporting or opposing a candidate for nomination or election to either a public office or an office of a political party.” �

Who uses it?

Voters use them to make decisions � Candidates use them

to influence voters �

So what…?

Political ads and campaigns help increase interpersonal communication between the politicians staff so they can come up with advertising plans together.�  

and… �

Political ads affect how one feels about a candidate, can cause a

greater interest in the election, and can change a voters opinion.�

�Voters with less political knowledge are more likely to be influenced by

political advertising.��

Political advertising can often be negative. Sponsors of these ads target individual candidates. Most of the time voters understand this and do not take them too seriously.�

Criticism

Also… �

Research has shown that most voters, again, dislike ads that

attack another candidate and that most topics in these ads are unfair. �

�Most voters do not trust political

ads.  

But… �

It has been found that those who watch or hear political ads

remember more about the negative ads than the positive ads.�

� The negative ad can cause the

voter to change his or her opinion or have doubts when deciding how

to vote in an election. �

Presenters choice

Did you know?

A voter is most likely going to believe an ad, even if it may be false, if he or she dislikes the targeted candidate.�These ads reinforce what the voter thinks about his or her preferred candidate.�

Many negative political ads will propose threats

and risks. However, these ads do not include a

plan of action in order to prevent these risks and

threats.�

sponsors of these negative ads should educate voters instead of attacking other candidates.�

��

Therefore,

In conclusion,

instead of changing the channel, us voters can now listen to the type of ad and make educated decisions in

any political election.  

Credits  h+p://commons.wikimedia.org/wiki/File:Commercial-­‐LBJ1964ElecConAdDaisyGirl.ogv  h+p://www.flickr.com/photos/feastoffools/2593934543/  h+p://www.flickr.com/photos/usnaConalarchives/6426697807/  h+p://www.flickr.com/photos/celloc/2988366229/  h+p://www.flickr.com/photos/solbronumberone/2868380887/  h+p://www.flickr.com/photos/jamelah/3002492619/  h+p://www.flickr.com/photos/groovymother/1206524/        Quote  on  slide  5  -­‐  h+p://www.ethics.state.tx.us/guides/G11polad.htm  

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