day l i fe on mars

r e n e e j a c o b s

p o l i m o d am a s t e r sf a s h i o n t r e n d f o r e c a s t i n g

t r e n d a p p l i c a t i o nb o o k

o u t e r s p a c et r e n d

t h i e r r y m u g l e r s p r i n g / s u m m e r 2 0 1 4

brand history then.. .

- founder th ierry mugler created his f i rst eponymous l ine in 1973; opened the f i rst th ierry mugler bout ique in 1978 in par is

- c lar ins, the parent owner of the mugler name shut-tered the r tw aspect of the brand in 2003 but cont inued to produce the prof i table angel f ragrance

- mugler designed costumes for theater and bal let product ions, and was recent ly commisioned for beyonce’s “sasha f ierce” tour. he also worked as a director for for c i rque du solei l , and singer george michael

. . .and now

- nicola formichett i named creat ive director in september 2010

- presented his f i rst col lect ion for the brand, fa l l /winter 2011, in january 2011, along with womenswear designer sébast ien peigné

- before his mugler appointment formichett i worked as fashion

director of dazed & confused magazine, and contr ibuted to v magazine and harper ’s bazaar. he gained notor iety and an internet fo l lowing as sty l is t and fashion director to pop icon lady gaga

brand essence, v is ion, mission

brand essence - sensual i ty- female empowerment- theatr ical i ty- “womanity”

v is ion - empower women to feel strong, sexual ly voracious and in control

- designing clothing for the woman who does not want to blend into the crowd

- in american history, th ierry mugler came to fame dur ing a second 2nd wave of feminism and f ight ing for women’s r ights in the workplace

- mugler designed for the coming of age of working woman, who value sel f -expression and voraci ty

mission - put t ing control into the hands of women- theatr ical i ty and pushing boundar ies - g lamour, sensual i ty, magic, f ierce, feminine- emphasis on interact iv i ty, part ic ipat ion and community of women shar ing ideas and accompl ishments- awards loyal ty benef i ts for mult ip le purchases

ident i f iers - metal bust ier- exaggerated hourglass wi th - extreme shoulders, and hips, - t iny waist- robot ic, hard metal structures- shine and sparkle

summary of key t rend ideas

day l i fe on mars examines outerspace in three sub-contexts:

1. walk ing the surface of the red planet f rom the point of v iew of a v is i tor dur ing dayl ight hours

2. looking down from space onto the surface or earth or an al ien planet and seeing 2-dimensional textures of massive 3-dimensional structures

3. ref lect ing on the history of the at lant is space shutt le missions through the lens of an analog camera, which captures both the soft l ight of non-digi ta l f i lm, but also the cold, stark, barren real i ty of heavy machinery

color

ful l seasonal color palet te

day l i fe on mars

main t rend ideas- earth and mars are twin planets; i f mars’ past is earth’s present, is mars’ present is earth’s future?

- sensual but imperfect curvature found in nature

- grainy, powdery, crystal ine textures of up c lose surfaces; fami l iar e lements creat ing un-fami l iar combinat ions

- imaginat ion as fuel for the absurd, is outer space inside or outside of the human mind?

v a p o rt r a i l

t e r r at a u p e

d u s td e v i l

b a r r e n

i r o no x i d e

r e d q u a r r y

e a r t h m u d

unknown landscapes

suggested color combinat ions

e a r t h m u d

t h u n d e rm i n e r a lp i n k

w a s h e dh a l o

s t o r m yo l y m p u sm o n s

d r y i c e

n e g a t i v e140 c

w a t e r ?

mart ian mesa

suggested color combinat ions

c r a t e rs h a d o w

c o p p e rm a r t i a n m u d

o c h r ed u s t

v e i ln e g a t i v e140 c

silverstone

s u l f e rm a r s h u n t e r

recol lected machinat ions

suggested color combinat ions

pattern and texture- powdery f in ish- i r regular l inear i ty- natural imperfect ions- mix of matte and shine

d u s t f a l l

pattern and texture

pattern and texture

- contrast of smooth and rough- raised surfaces or embel l ishment- matte metal l ic muted shine

duel ing surfaces

mater ia ls

stand alone

- supple structured fabric for volume- leather, tafetta, organza, - reinforced or doubleface fabric

- jagged borders- erradic, unpredictable- rounded edges, not points

scratchy l ines

s i lhouette

si lhouettesinuous curves

- fo lds of fabr ic- osci l lat ing waves- curvature evoking rol l ing topography