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19/09/2016
1
Policies to measure and reward knowledge transfer performance:
Do they work for diverse HEI systems?
Federica Rossi
Centre for Innovation Management Research, Birkbeck College, University of London
Centro per la Valutazione delle Politiche Pubbliche, Universita’ di Modena e Reggio Emilia
Policies to measure and reward HEIs’ knowledge transfer (KT) performance
• Increasingly used to incentivise HEIs to engage in KT
• Using empirical evidence from the UK, I look at some of the
problems inherent in these instruments, as:
– Creating the “right” incentives is not easy: HEIs’ opportunities
for KT engagement are very diverse
– National policies can mobilize more resources and can be more
influential on practices and institutional cultures than local ones,
but they risk imposing a “one size fits all” approach
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Advantages of measuring HEIs KT performance
• Provide objective knowledge that can drive evidence-based
policy
• Signal the importance of the KT mission, thus inducing HEIs to
embrace a culture that is accepting of KT
• Help HEIs improve their performance, by enabling
benchmarking and allowing them to emulate the strategies of
more successful competitors
• Improve system’s efficiency by funding best performers
HEIs KT performance measurement:
• Must include a broad enough variety of KT activities to reflect
the diverse HEI KT profiles
• Must allow comparability between institutions: different
outcomes must reflect genuine performance differentials rather
than institutional characteristics (such as size and subject mix)
• Must avoid undesirable behavioural incentives, such as
incentivising HEIs to engage only in certain KT activities, even
when these may not be appropriate for them, or conflict with
other HEI missions
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UK case: performance-linked policy instruments to incentivise HEIs’ KT engagement
• Higher Education Business and Community Interaction (HEBCI)
survey: collects data on HEIs KT performance (1999-)
• Higher Education Innovation Fund (HEIF): awarded to HEIs based
on their KT performance (2001-)
• Research Excellence Framework (REF): assigns part of research
funding based on research impact (2014-)
• HEBCI survey includes a broad range of KT activities when
compared with similar exercises
Areas of KT activity HE-BCI (UK) AUTM
(US/Canad
a)
NSRC
(Australia)
ProTon
(Europe)
Strategy x x
Infrastructure x x x x
Intellectual property x x x x
Spin offs x x x x
Collaborations * x x x x
Education x
Facilities and equipment related
services
x x
Social, community and cultural
engagement
x
Include: collaborative research, regeneration programmes, contract research, consultancy
Source: Rosli and Rossi, 2015
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• HEBCI survey includes a broad range of KT activities when
compared with similar exercises
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
HE-BCI (UK) AUTM (US) NSRC
(Australia)
ProTon
(Europe)
% q
ue
sti
on
s
Strategy and
infrastructure
Intellectual property
and spinoffs
Collaborations
Education
Facilities & equipment
related services
Social, community &
cultural engagement
Source: Rosli and Rossi, 2015
• HEBCI survey includes a broad range of KT activities when
compared with similar exercises
Source: Rosli and Rossi, 2015
0
10
20
30
40
50
60
HE-BCI (UK) AUTM (US) NSRC
(Australia)
ProTon
(Europe)
N q
ues
tio
ns
Strategy and
infrastructure
Intellectual property
and spinoffs
Collaborations
Education
Facilities & equipment
related services
Social, community &
cultural engagement
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• Since mid-2000, HEBCI results are used as a basis for HEIF
allocation
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
20
01-2
00
4
20
04-2
006
20
06-2
008
2008
-2011
2011-2
015
20
15-2
016
Perf
orm
nce s
co
re f
or
HE
IF
allo
ca
tio
n
Formula: KT
income
Formula: Activities
not best measured
by income
Formula: Potential
& capacity building
Competitive
Bidding
Since 2011 only institutions with £250k + income are eligible for funding
Source: Rosli and Rossi, 2016
• HEIF allocates about £130 million per year to UK HEIs
– HEIF funds contribute to 34% of UK HEIs KT income (Coates Ulrichsen,
2014)
Source: Coates Ulrichsen, 2014
Knowledge Exchange Funding in England
11
3 Knowledge Exchange Funding in England
Previous research has found that HEFCE KE funding has played an important role in helping HEIs
build up their capacity and capability to engage with users to exchange knowledge and deliver
economic and social benefits from the knowledge base (PACEC/CBR, 2009). HEFCE KE funding is the
main government dedicated funding stream provided to HEIs to support their KE activities. It has
few restrictions other than to support KE with any form of external partner to achieve maximum
economic and social benefit for the country, allowing HEIs flexibility to deploy the funding to meet
their specific needs and circumstances. HEFCE KE funding was maintained in cash terms at £150
million per year over the period 2011/12–2014/15 in the last Comprehensive Spending Review,
emphasising the UK Government’s commitment to supporting KE in English HEIs (Figure 3.1). This is
pumping £600 million into the HE sector in support of KE. The amount of funding provided by HEFCE
in support of KE over the period 2000/01–2011/12 now totals £1.34 billion at constant 2011 prices.
Figure 3.1 HEFCE knowledge exchange funding evolution 2000/01–2014/15
0
20
40
60
80
100
120
140
160
Total KE income HEIF funding Other KE income
HEIF
Total KE funding
Kn
ow
led
ge
exc
ha
ng
e f
un
din
g(£
mil
lio
ns,
co
nst
an
t 2
00
9/1
0 p
rice
s)
Other HEFCE KE funding
HEIF 4 HEIF 2011-15
Source: PACEC (2012) Strengthening the Contribution of English Higher Education Institutions to the Innovation System:
Knowledge Exchange and HEIF Funding: A report for HEFCE
3.1 Distribution of HEFCE knowledge exchange funding
HEFCE KE funding was originally distributed through a range of funding schemes delivered
through a competitive bidding system, each with different objectives. Over time, these were
amalgamated into a single funding stream – HEIF, and were increasingly allocated by formula.
By 2008/09 and the HEIF4 allocation, all HEIs in England received some funding to support KE
determined by a formula based in part on the scale of the institution (reflecting a capacity
building goal) and partly on performance (providing an incentive to increase KE activity). The
latest round of HEIF – HEIF 2011-15 - saw further changes to the allocation method. Although
still allocated purely by formula, three key changes were introduced. The first was a threshold
value of KE activity below which HEIs would not receive any funding; the second was an
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Issues with policy instruments / 1: Survey provides partial view of HEIs KT activities
• Lack of activities involving students and personal interactions
• Knowledge-intensive services (prototyping, clinical testing,
design) are grouped with non-knowledge producing services
(room and equipment rental)
• Focus of the survey has narrowed over time:
– More IP & spinoffs, less strategies & infrastructure
– More quantitative indicators, less qualitative information
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
19
99/2
00
0
200
0/0
1
200
1/0
2
200
2/0
3
2003
/04
200
4/0
5
200
5/0
6
200
6/0
7
200
7/0
8
200
8/0
9
200
9/1
0
20
10/1
1
20
11/1
2
201
2/1
3
2013
/14
% q
uesti
on
s
Strategy and
infrastructure
Intellectual
property and spin
offs
Collaborations
Education
Facilities and
equipment related
services
Social, community
and cultural
engagement
Source: Rosli and Rossi, 2016
19/09/2016
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
19
99/2
00
0
2000
/01
2001
/02
2002
/03
2003/0
4
2004
/05
2005
/06
2006
/07
2007
/08
2008
/09
2009
/10
20
10/1
1
20
11/1
2
2012
/13
2013/1
4
% q
uesti
on
s
Quantitative
information:
Qualitative
information
Source: Rosli and Rossi, 2016
Issues with policy instruments / 2: KT income not a good proxy for impact
“income remains the best proxy we have for the impact of KE activities on the
economy and society; hence it is the best measure of performance and will be used
in the formula allocation of HEIF” (HEFCE, 2011)
• But:
• Not all income-producing activities are included in the survey
• Some non-income producing activities are impactful (e.g. public engagement:
lectures, performance arts, exhibitions, museum education)
• Low income does not always mean low impact (presence of externalities,
uncertainty, nature of the intended beneficiaries)
• High income does not always mean high impact (higher cost of production,
premium for reputation)
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Source: Digital Science, 2015
Source: Digital Science, 2015
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Issues with policy instruments / 3: KT income depends on institutional characteristics
• E.g. size, subject mix, types of stakeholders the HEI interacts with
• Rewarding performance only based on KT income rewards “capacity
rather than excellence” (Universities Alliance, 2011)
HEIF allocation 2010-11 Average n. academic staff
2010-11
Average n. KT staff
2010-11
correlation between amount of
HEIF allocation and size of HEI
0.7521*** 0.5676***
Source: Rossi and Rosli, 2015
VARIABLES HEIF allocation 2010-11 (ln)
N. academic staff FTE +
N. Business & Community engagement staff +
Age
% academic staff in science and medicine
% academic staff in technology
% academic staff in arts and humanities -
Governing body: % business
Governing body: % social, community and cultural
Governing body: % public sector
Mission focus: research & TT
Mission focus: education -
Mission focus: local development
Sector focus: agriculture and mining
Sector focus: manufacturing +
Sector focus: utilities +
Sector focus: KIBS -
Sector focus: other services
% income from collaborative research, regeneration
programmes
% income from contract research, consultancies, facilities &
equipment +
Constant
Regional variables significant
Source: Rosli and Rossi, 2015
19/09/2016
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• The UK system has succeeded in driving KT to the top of HEIs’
priorities
• All KT indicators including income have grown substantially across
the HEI system, indicating growing and more focused efforts of HEIs
to engage in KT
Knowledge Exchange Output Performance
22
from collaborative research, a reduction of 1.4% over the 2011 value. Income from courses grew by
5.8% to £537 million while consultancy income grew by 1.0% to £303 million. Facilities and
equipment services grew modestly by 7.5% to £115 million. IP revenues, while still by far the
smallest contributor to KE income at just 2%, grew rapidly by 24% to £64 million.
Figure 4.2 KE income by source 2003-2012 (£millions, constant 2011 prices)
Contract research
Collaborative research
Courses
Consultancy
Facilities and equipmentIP revenues
923
620
537
303
11564
34
23
20
11
42
5.8
3.4
7.4
5.5
6.38.4
Regeneration 121 5 -5.8
3.1
-1.4
5.8
1.0
7.524.1
-20.6
KE income 2,683 100 4.7 1.5
0
500
1,000
1,500
2,000
2,500
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
Kn
ow
led
ge
exch
an
ge
inco
me
(£ m
illio
ns,
co
nst
an
t 2
01
1 p
rice
s)
Year
Income stream
2012 income
(£m)
2012share of total (%)
Growth04-12
(% p.a.)
Growth11-12
(% p.a.)
KE income (excl. RDA) 2,656 99 5.0 3.2
Source: HEBCI, author’s analysis
When comparing how KE income varies across different types of HEIs, it is important to control for
the different sizes of institutions. Figure 4.3 shows how KE income per academic FTE has evolved
over the period 2003-2012 for the different clusters of HEIs. It clearly reveals the link between
research intensity and the amount of KE income generated even controlling for size. In addition,
there are signs of divergence in KE income per academic FTE between different types of HEIs,
particularly since the onset of the economic crisis in 2008, with the higher research intensive
institutions increasing their KE income per academic FTE while lower research intensives have seen it
flatline or fall.
Source: Coates Ulrichsen, 2014
• But KT income has grown faster in top research-intensive HEIs
(Coates Ulrichsen, 2014) and, recently, in larger HEIs,
reversing a previous trend in which smaller HEIs were growing
faster (Day and Fernandez, 2015)
• The system particularly rewards research-intensive, science-
based, larger HEIs, to some extent due to implicit biases
Knowledge Exchange Funding in England
12
increase in the cap from £1.8 million per year to £2.8 million; and the third was the removal of
the capacity-building element of the formula, with allocations now based purely on KE
performance. This reflected a maturing of the funding programme with all HEIs having had at
least five years of funding with which to experiment and build their KE capacity and move
towards performance improvement. The changes mean that 99 of the 129 HEIs now receive
HEFCE KE funding and an increased concentration of funding goes to the more research
intensive HEIs (Figure 3.2). However, the analysis also shows that there was no ‘north-south
divide’ evident in the concentration of funding. An analysis of the funding by region shows
that the share of funding received in each region has remained approximately constant.
Figure 3.2 Changing distribution of HEFCE KE funding between HEIF4 and HEIF 2011-2015
21
-24
-18
28
47
Change 2010/11 – 11/12 (%)2010/11
8%
35%
34%
20%
4%
Top 6
High
Medium
Low
ArtsRes
ear
ch in
ten
sity
cl
ust
er
11%
45%
28%
13%
3%
Eligible for HEIF2011-15
6
32
33
22
6
Number of HEIs
6
34
33
35
18
All English HEIs
Share of HEFCE KE funding(%)
HEFCE KE funding per HEI for eligible institutions
2,800
2,080
1,260
850
680
2011/12 (£000s)
2011/12
-12
-6
-1
2
6
11
13
15
21
4
-50 0 50
All HEIs 100%
7%
11%
10%
9%
8%
6%
25%
15%
8%
East of England
Yorkshire & the Humber
West Midlands
North West
South West
North East
London
South East
East Midlands
Reg
ion
100%
9%
11%
10%
10%
8%
6%
24%
14%
7%
99
7
11
8
8
8
5
29
15
8
129
10
14
12
11
12
5
40
17
9
1,490
1,860
1,510
1,910
1,870
1,450
1,820
1,230
1,380
1,300
Total (£ millions) £149.8m £147.4m
Constant 2011 prices Source: HEFCE, author’s analysis
Source: Coates Ulrichsen, 2014
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• Ranking of best performing institutions changes if we consider
income per academic or income per contract, rather than
income level
Source: Rossi and Rosli, 2015
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
total income
Income per
contract
Income per
academic
staff A
ve
rgae r
an
k p
osit
ion
Research and TT
General
Education
Local
• Ranking of best performing institutions changes if we consider
income per academic or income per contract, rather than
income level
Source: Rossi and Rosli, 2015
-2 -1 0 1 2
Research and TT
General
Education
Local
Change in rank position with respect to income level
Income per academic
staff
Income per contract
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Summing up
• Measuring KT performance on the basis of quantitative output
indicators only, particularly income, is not well aligned with the
objective to support a system of diverse HEIs with different
approaches to KT
– Particularly rewards certain HEIs partly because of their characteristics
not just their effectiveness in KT
– May lead HEIs to move away from: (i) KT activities that do not produce
income even when they may be more socially beneficial; (ii) serving less
affluent constituencies; (iii) more risky/volatile sources of income
– May encourage HEIs to see their interactions with businesses within a
context of short-term revenue generation, rather than for longer-term
economic and public benefit
Improving KT performance measurement and reward policy for diverse HEI systems / 1
• Measure KT performance using a broader range of activities and
more varied ways to measure impact besides income (e.g.
qualitative information capturing broader social impact, etc.)
• Introduce more flexibility in aggregating performance indicators:
multidimensional measurements (van Vught and Ziegeleeds,
2012), positioning indicators (Bonaccorsi and Daraio, 2008)
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• Recognize that institutions are different and may require
different sets of indicators:
– Develop a broad range of indicators representing all possible
activities, and allow universities to choose the indicators that
best fit their KT profile
– Use information from KT surveys like the HE-BCI to identify
HEIs with different KT profiles, whose performance will be
measured with different indicators
Improving KT performance measurement and reward policy for diverse HEI systems / 2
• Introduce different policy instruments to reach different objectives
and promote experimentation and variety, for example by mixing
– Competitive project-based funding (forward looking) and
formula funding (based on past performance)
– Quantitative assessment of impact (performance indicators) vs
qualitative assessment of impact (peer review)
• Impact evaluation in the REF 2014 channels 20% research funds through
peer reviewed impact case studies so mitigates limits of HEBCI/HEIF as
allows a wide variety of impacts to be rewarded
Improving KT performance measurement and reward policy for diverse HEI systems / 3