polc frame work of coca cola presentaion (mas after pgdpa)

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CONTENT: PLANNING ORGANIZING LEADING CONTROLLING THE POLC FRAME WORK

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Page 1: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CONTENT:PLANNINGORGANIZINGLEADINGCONTROLLING

THE POLC FRAME WORK

Page 2: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

PRESENTED BY GROUP # 7Students of Master in Administrative Sciences (MAS-Final),Department of Public Administration, University Of Karachi.

GOUP MEMEBRS:QUDSIA BIBINASIR KHANUMER QURESHIAAMIR SHAHZADMUHAMMAD ASIF KHAN

PRESENTED TO:MR. ZIA KHURSHEED

SUBJECT:PRINCIPLES OF MANAMEMENT (612)

Page 3: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

THE COCA COLA COMPANY AN INTRODUCTION

Coca-Cola Company is the world's largest beverage company,The largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States.

The company is best known for its flagship product Coca Cola invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

Page 4: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

COCA COLA IN PAKISTAN

The Coca-Cola Company entered the Pakistani market in 1953, and since then it has expanded rapidly to become one of the leading beverage companies in Pakistan. Its operations support the bottler, distributors, retailers, and in addition 10 vendor industries.

Page 5: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

OUR BUSINESS MODEL IN PAKISTAN

Our business model, termed as the “The Coca-Cola System” encompasses the production, marketing, sales and distribution of our beverages. The Coca-Cola System in Pakistan comprises of:

The Coca-Cola Export Corporation, Pakistan & Afghanistan Region (TCCEC)

Coca-Cola Beverages Pakistan Limited (CCBPL) established in 1996 by The Coca-Cola Company. Currently almost 50% shares, along with management rights of CCBPL lie with Coca-Cola İçecek (CCI), the sixth largest Coca-Cola bottler in the world.

CCI has a presence in 10 countries including Azerbaijan, Iraq, Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Turkey and Turkmenistan.

Extensive network of distributors, retailers and customers. 

Page 6: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

OUR BUSINESS MODELTCCEC is responsible for the manufacturing and selling

of the concentrates, beverage bases and syrups to CCBPL. It also owns the brands and heavily partakes in consumer brand marketing initiatives, besides having a comprehensive public affairs and communications responsibility.

CCBPL manufactures, packages, merchandises and distributes the produced branded beverages. As the bottling company, CCBPL is also responsible for developing local networks, so that the end product reaches the consumer in its best quality. This includes customer development, market investment, order collection, delivery and lastly cash collection.

We, at Coca-Cola strongly believe in delivering sustainable growth by investing in a healthier future for the people and our planet. We are a company committed to making a positive difference.

Page 7: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

COCA COLA PRODUCT LINE

Coca Cola Pakistan has a very narrow product range. It has the following brands in Pakistan.

Coca ColaSpriteFantaDiet CokeMinute Maid now Rani PulpiKinley

These products are sold in the market in different sizes of bottles. These sizes are available for all its products.

Page 8: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CONTENT:PLANNINGORGANIZINGLEADINGCONTROLLING

PLANNING

Page 9: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CEO TURNAROUND PLANING

Coca-Cola CEO Muhtar Kent has a vision for the future.

A renewed focus on soda.

2020 vision.

Boost performance by new innovation and always remain discontent.

Coca-Cola wants to become even more global icon, expanding its business.

Smart investments.

The Secret Formula

Page 10: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

MISSION STATMENT

– To refresh the world and inspire...

– Moments of happiness and optimism..

– To create values and make a difference...

Page 11: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

VISION Our vision serves as the framework for our Roadmap and guides

every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Page 12: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

VALUESOur values serve as a compass for our actions and describe how we behave in the world.

LEADERSHIP: The courage to shape a better future.

COLLABORATION: Leverage collective genius.

INTEGRITY: Be real.

ACCOUNTABILITY: If it is to be it's up to me.

PASSION: Committed in heart and mind.

DIVERSITY: As inclusive as our brands.

QUALITY: What we do, we do well.

Page 13: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

STRATEGIZING

Page 14: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

Focus on Market

Focus on needs of consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world view

Focus on execution in the marketplace every day

Be insatiably curious

Page 15: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

Work Smart

Act with urgency

Remain responsive to change

Work efficiently

Have the courage to change course when needed

Remain constructively discontent

Page 16: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

Act Like Owners

Be accountable for our actions and inactions

Steward system assets and focus on building value

Reward our people for taking risks and finding better ways to solve problems

Learn from our outcomes -- what worked and what didn’t

Page 17: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

Be the BrandInspire creativity, passion, optimism and fun

Page 18: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

GOALSAre to be globally known as a business.

Can strive towards innovation and create new drinks.

Can continue to plan for the next five to ten years.

Helping local communities and supporting them financially, so they can create more Businesses and Maximize Our Profit.

Page 19: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

STRATEGIC GOALSTo continue to be an organization providing the

quality products to the valuable customers.

To select and retain the professional people for the organization.

To project an outstanding corporate image.

To satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support.

Page 20: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

OBJECTIVES

Fostering an open and inclusive environment based on recognized workplace human rights, where a highly motivated, productive and committed workforce drives business success through superior execution.

Conducting the business in ways that protect and preserve the environment and integrating principles of environmental stewardship and sustainable development into the business decisions and processes.

Page 21: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

OBJECTIVES

Investing time, expertise and resources to provide economic opportunity, improving the quality of life, and fostering goodwill in communities where the business operates, through locally relevant initiatives.

Providing products and services that meet the beverage needs of the consumers, while providing sound and rewarding business opportunities and benefits for customers, suppliers, distributors and local communities.

Page 22: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

TACTICAL PLANS

To increase the revenues by 20% as compared to last year.

To increase the total retail customers by around 10%.

To increase the market share by 5%.

Page 23: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

OPERATIONALS PLANS

To find new customers,

To retain existing ones,

To bring back the discontinued accounts.

Page 24: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CONTENT:PLANNINGORGANIZINGLEADINGCONTROLLING

ORGANIZING

Page 25: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

ORGANIZATIONAL DESIGN

Organizing is the second management function. The following steps are taken by the Coca Cola Company in organizing their goals and objectives:

Departmentalization

Work Specialization

Delegation and Accountability

Resource Allocation

Organizing the Human Resources

Page 26: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

ORGANIZING HUMAN RESOURCEThe company does the recruitment process when there

is a position empty and the recruitment is always done on permanent basis in Coca Cola Company.

Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth .

There is a high percentage of work specialization in the Coca Cola Company because every manager is appointed in the function in which he is expert so there is no boredom or monotony.

Page 27: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

ORGANIZING HUMAN RESOURCE

There is a high percentage of delegation in the company. The work is done with proper authority and responsibility.

When the issue of resource allocation comes into

action the Coca Cola Company has given the authority to managers to use the resources of the company where ever and whenever they are needed.

Page 28: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

ORGANIZATION CULTURE Mission driven focused on refreshing mind,

inspiring, optimism.

• Role culture is the culture that Coca-Cola adopts.

• Role culture is normally split up into a number of functions include like accounts, marketing and production.

• Culture works by logic and rationality rules and procedures are the main source of influence.

Page 29: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CORPORATE CULTURE

The Top management at coca cola also try to emphasize to follow the prescribed culture of the organization.

Coca Cola has formal and documented values that are communicated to all the employees.

To ensure proper application of the rules and behavior of the values, the top management act as role models, and closely administer and review their employees behavior

Page 30: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

SOCIAL NETWORK Coca Cola on e-social networks.

Facebook

Twitter

Linked In

You Tube

Flickers

Instagram

Google Plus

Page 31: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

OTHER SOCIAL ACTIVITIES COCA COLA FOUNDATION:

Priority Areas

Women: Economic empowerment and entrepreneurship

Water: Access to clean water, water conservation and recycling

Well-Being: Active healthy living, education and youth development

Page 32: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CONTENT:PLANNINGORGANIZINGLEADINGCONTROLLING

LEADING

Page 33: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

LEADERSHIPCEO and Chairman:

MUHTAR KENT

Leadership of TCCEC for Pakistan & Afghanistan Region:

RAZA AHMED, Director, Franchise & Commercial & Corporate Leadership

FAHAD QADIR, Director, Public Affairs & CommunicationsRIZWAN ULLAH KHAN, General ManagerSARAH FAROOQ, Legal CounselKALEEM FAZAL, Region Finance ManagerQASIM MAHMOOD, Technical Services ManagerFAISAL HASHMI, HR-Strategic Business PartnerALI AKBAR, Director MarketingATIQUE KHAWAJA, Senior Quality Environment Occupational

Safety & Health (QEOSH) Manager.

Page 34: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

LEADERSHIP STYLE

The managers are responsible for taking major administrative decisions.

Departmental managers are responsible for

leading and directing their subordinates.

Page 35: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

COCA COLAORGANIZATION STRUCTURE:

DECISION MAKING

Decision making process is centralized the top management takes decisions. The following are the areas where the important decisions has been taken place:

– The Package Positioning– Trade Discounts– Advertisements– Price Reductions– Distribution

Page 36: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

COCA COLAORGANIZATION STRUCTURE:

COMUNICATIONThere is open environment in Coca Cola, which

discourages barriers among the members sharing information

All Employees easily approach the Managers in any problems.

Allows the employees to communicate with each other.

Before making decisions the top level managers discuss it with the middle level managers shared till the end.

Interdepartmental communication is done in the form of formal and informal manners, to get the feedback of the employees.

Page 37: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

GROUPS/TEAMS

– Grouping of employees is done on the basis of their common skills and work activities.

– Group members by promoting the interests of the group members and by practicing social equality.

– Group of employees are from all the levels, functions and business units of the organization

Page 38: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

EMPLOYEE MOTIVATIONEmployee motivation is given a very high consideration at Coca Cola. Following tools has been applied for that

– High Attention– Competitive Compensation Packages– Promotions– Bonus– Performance Based Compensation– Help them To Attain Individual Goals– Safe & Healthy Working Environment– Challenging Milestone

Page 39: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CONTENT:PLANNINGORGANIZINGLEADINGCONTROLLING

CONTROLLING

Page 40: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

PROCESS / SYSTEM

Steward system assets and focus on building value.

– Centralize system of control.

– System requirements that enable them to quickly achieve scale and efficiencies bottling system across the globe provide vital information that is incorporated in the strategies.

Page 41: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

CONTROL PROCESS

Control is done through the evaluation, which is based on the objectives. Developed different criteria and different reporting and controlling systems.

Sales Persons Reporting system:Every sales person directly reports to market developer of

his area

– Sales Persons Evaluation System:Every salespersons evaluation is done on quarterly basis.This evaluation also motivates salespeople to work hard

and get the promotion

Page 42: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

STRATEGIC HRM– Provide vital information to the employees that

Is incorporated in company's strategies.

– The strategic workplace programs that help assure the success of company's strategic goals.

– Strategic goals are made for long term.

– Change strategies after every three years set by the CEO & Chairman of the company

Page 43: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)

QUESTIONS &

ANSWERS

Page 44: POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)