point 1: the youth audience are the most frequent target audience of online marketing campaigns

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Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. POINT 1: The youth audience are the most frequent target audience of online marketing campaigns. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. Specific Media Evidence Skins is a popular youth-based TV Show on E4. It was advertised on the MySpace Homepage, which is a music/social networking website marketed at a young demographic. The marketing campaign for skins cleverly tapped into the social networking phenomenon that billions of teenagers globally visit on a Explain Since the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.

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Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. - PowerPoint PPT Presentation

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Page 1: POINT 1: The youth audience are the most frequent target audience of online marketing campaigns

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.

POINT 1: The youth audience are the most frequent target audience of

online marketing campaigns.

ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH

AUDIENCE.

Specific Media EvidenceSkins is a popular youth-based TV Show on E4. It was

advertised on the MySpace Homepage, which is a music/social networking website marketed at a

young demographic. The marketing campaign for skins cleverly tapped

into the social networking phenomenon that billions of teenagers globally visit on a regular basis.

ExplainSince the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to

digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.

Page 2: POINT 1: The youth audience are the most frequent target audience of online marketing campaigns

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.

POINT 1:The youth audience mainly uses the

internet making online marketing the best thing to do, to reach them.

ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH

AUDIENCE.

Due to the youth being digital natives means they are used to using the internet and the different ways you can access it

unlike some of the older generations which may be seen as digital immigrants. Making online marketing the best way to

reach a youth audience

Specific Media EvidenceAs social networking and YouTube becomes more popular means the internet has become the best

way to reach a youth audience

Explain

Page 3: POINT 1: The youth audience are the most frequent target audience of online marketing campaigns

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.

POINT 2:As a world of prosumers means the internet has

become a big part of most peoples everyday lives. As young people take the most advantage of this

means they are always on the internet.

ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH

AUDIENCE.

Due to the amount of time young people spend on the internet it is In the best interests of

certain institutions to use this to there advantage and advertise as much as they can

on certain websites.

Specific Media EvidenceDue to many websites nowadays being centered around expressing feelings or

thoughts like YouTube, Facebook and twitter means institutions have found the best places

to advertise, using pop ups for example.

Explain

Page 4: POINT 1: The youth audience are the most frequent target audience of online marketing campaigns

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.

POINT 3:

ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH

AUDIENCE.

Specific Media Evidence Explain

Page 5: POINT 1: The youth audience are the most frequent target audience of online marketing campaigns

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.

Due to what young people are like, inpatient and want to go, go, go means that certain

adverts are seen as a pest.

POINT 4:

PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO

TARGET A YOUTH AUDIENCE.

This means that personalized adverts posted on the internet all over different webpages are seen as pointless and annoying rather then a

way of advertising something new and innovative, something the audience may be

interested in.

Specific Media EvidenceFor example on you tube the addidas

advert may be played before the video starts and this can become some what

annoying for the audience meaning they either skip it or ignore it until there video

loads up.

Explain

Page 6: POINT 1: The youth audience are the most frequent target audience of online marketing campaigns

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.

POINT 5:

PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO

TARGET A YOUTH AUDIENCE.

Specific Media Evidence Explain