point 1: the youth audience are the most frequent target audience of online marketing campaigns
DESCRIPTION
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. - PowerPoint PPT PresentationTRANSCRIPT
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.
POINT 1: The youth audience are the most frequent target audience of
online marketing campaigns.
ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH
AUDIENCE.
Specific Media EvidenceSkins is a popular youth-based TV Show on E4. It was
advertised on the MySpace Homepage, which is a music/social networking website marketed at a
young demographic. The marketing campaign for skins cleverly tapped
into the social networking phenomenon that billions of teenagers globally visit on a regular basis.
ExplainSince the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to
digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.
POINT 1:The youth audience mainly uses the
internet making online marketing the best thing to do, to reach them.
ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH
AUDIENCE.
Due to the youth being digital natives means they are used to using the internet and the different ways you can access it
unlike some of the older generations which may be seen as digital immigrants. Making online marketing the best way to
reach a youth audience
Specific Media EvidenceAs social networking and YouTube becomes more popular means the internet has become the best
way to reach a youth audience
Explain
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.
POINT 2:As a world of prosumers means the internet has
become a big part of most peoples everyday lives. As young people take the most advantage of this
means they are always on the internet.
ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH
AUDIENCE.
Due to the amount of time young people spend on the internet it is In the best interests of
certain institutions to use this to there advantage and advertise as much as they can
on certain websites.
Specific Media EvidenceDue to many websites nowadays being centered around expressing feelings or
thoughts like YouTube, Facebook and twitter means institutions have found the best places
to advertise, using pop ups for example.
Explain
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.
POINT 3:
ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH
AUDIENCE.
Specific Media Evidence Explain
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.
Due to what young people are like, inpatient and want to go, go, go means that certain
adverts are seen as a pest.
POINT 4:
PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO
TARGET A YOUTH AUDIENCE.
This means that personalized adverts posted on the internet all over different webpages are seen as pointless and annoying rather then a
way of advertising something new and innovative, something the audience may be
interested in.
Specific Media EvidenceFor example on you tube the addidas
advert may be played before the video starts and this can become some what
annoying for the audience meaning they either skip it or ignore it until there video
loads up.
Explain
Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer.
POINT 5:
PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO
TARGET A YOUTH AUDIENCE.
Specific Media Evidence Explain