podim 2017 | powerful brands and sprints
TRANSCRIPT
Powerful brands and sprints
Mojca Avšič,
SBU Savoury spreads, R&D DirectorDroga Kolinska / Atlantic grupa
SBU SAVOURY SPREADS2
A little bit of Atlantic grupa:From Croatian to European company
19 — production plants
in 6 countries
12 — representative
offices and companies
5.387 — employees on 12
markets
700 — million EUR
revenues
BUSINESS
OPERATIONS
CORPORATE SUPPORT
FUNCTIONS
STRATEGIC
BUSINESS UNITS
STRATEGIC
DISTRIBUTION UNITSFINANCE AND IT CORPORATE
ACTIVITIES
Coffee
Sports and functional food
Beverages
Snacks
Pharma and personal care
Savoury spreads
BUSINESS UNIT
Baby food
Croatia
Serbia
International markets
HoReCa
CIS
DISTRIBUTION UNIT
SloveniaDISTRIBUTION UNIT
Macedonia
Effective organization
ARGETAOUTSTANDING BRAND
LOVEMARK IS OUR GOAL
18 INTERNATIONAL MARKETS
40% ARGETA’S VOLUME
REGION
Argeta: the 5th strongest brand in the region
WEST EUROPE:• Austria: 31% MS; 1st• Switzerland: 27% MS; 2st
SBU SAVOURY SPREADS
SBU SAVOURY SPREADS ENVIRONMENT
STRENGHTS• ------------------------------
------------------------------• -----------------------------
WEAKNESSES• Distribution in Zone West & Russia• Perception issues regarding packaging in Zone West • Mid-term limited production capacities
THREATS• Growing health concerns and pate category prejudice• Traditional pate markets stable or declining• Each Western market has its own preferences
OPPORTUNITIES• ------------------------------
------------------------------• -----------------------------
Because of threats & weaknesses, we have a lot
of opportunities…
We have decided: Innovation will be one of
our key drivers.
SBU SAVOURY SPREADS
INNOVATION WILL BE ONE OF OUR KEY DRIVERS – R&D, MARKETING,
OPERATIONS, SALES.
1. HACKATHON2. PARTNERSHIPS
& STRATEGIC ALLIENCIES
3. SPRINT STUDIO
1. HACKATHON
•CorpoHub
•CEO support
•Pre-case and pre-workshops:
• Alignment and focus of the team
• Brief
• Internal crafting session
• Mentors
What happened after hackathon?
What‘s next?• We‘ve got 16
projects +
• 16 ideas for product gadgets
2. PARTNERSHIP & STRATEGIC ALLIENCES (regular R&D projects, gadgets…)
• Suppliers:
• Ingredients
• Packaging
• Agencies
• AG Group internal platform – idea gathering, testing …
• Our ambition:
• Open source platform
• Support continuous improvements…
Internal wrap up funnel
R&D portfolio: do we have know-how, resources…..
SPRINT STUDIO: principals of agile development,evaluation of projects, prioritization…
3. SPRINT STUDIO
Situation looks like this …
1 - Simple / Obvious
2, 3 - Complicated4, 5 - Complex
Chaotic
• 9 – 4,5 complex projects• 8 – 2,3 complicated projects• 2 – simple projects
… according to Cynefin (ku-nev-in) framework
It‘s obvious we have a lot of work, BUT:
• Resources ?
• Support ?
• Focus ?
• Motivation ?
• ….
SPRINT STUDIO
Our learnings:
1. Clear focus and frame
2. After hackathon = post hackathon activities – to keep momentum
(speed, spirit, motivation)
3. Management of expectations and timing
4. Definition and alignment about priorities
5. Innovation team needs time & support – dedication of time for
passion projects
SBU SAVOURY SPREADS
Atlantic Grupa d.d.
Kolinska 1
10000 Ljubljana, SI
Mojca Avšič, R&D director
Phone: : +386 1 47 21 550
Mobile: +386 30 999 888
Thank you !