podim 2016 | challenges and problems with commercializing disruptive innovations
TRANSCRIPT
MY BUSINESS:- CAVE SYSTEMS/ VIRTUAL REALITY/ MOTION SIMULATORS/ GAMES BASED LEARNING/
GLOBAL ENTREPRENEUR PROGRAMME UK
CHALLENGES AND PITFALLS OF COMMERCIALISING DISRUPTIVE INNOVATIONS
‘A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.’ The term was defined by Clayton M. Christensen beginning in 1995.
SUCCESSFUL DISRUPTERS
DISRUPTERS WHICH HAVE FAILED
ADVICE Successful disruptors recognise the need to disrupt (Apple)
Successful disruptors are customer focused, solve problems at lower cost with a fast development cycle. (Google – 3 months)
Successful disruptors push beyond the boundaries of incremental improvements in pursuit of true innovation. (Netflix)
ADVICESuccessful disruptors understand that disruption is a whole of business affair. (Space X)
Successful disruptors view technology as an enabler of innovation. (UBER)
Successful disruptors behave like start-ups. (Virgin)
Successful disruptors create organisational structures that support a dual focus on executing the core business whilst pursuing new opportunities. (Google – all the above)
INNOVATION THIS YEAR – AUGMENTED REALITY
VIRTUAL REALITY/ ARTIFICIAL INTELLIGENCE
AUGMENTED REALITY TO TRIGGER CONTENT
- OVERLAID MESSAGES- OVERLAID AUDIO
- OVERLAID IMAGES- 3D TRAINING MODULES
REAL TIME VIDEO (VIEW OF USER)- TRAINING PROFILE
SEE DEMO
FUTURE TRENDS