1. Broadcasting Beyond Boundaries The art of podcasting and why you should care about it By Dan Lynch - http://danlynch.org

2. About Me

• Musician, Sound Engineer & Big Geek :)

• Host of Linux Outlaws linuxoutlaws.com

Producer of the Software Freedom Law Show FLOSS advocate, web developer/host and writer. Former .NET developer for the NHS 3. A Few Questions

The things I hope to address today:

• ...and last but not least, how to make one!

• What is a podcast?

• Why should you care about them?

• What does it involve, costs & kit?

4. A Podcast Is...

A piece of pre-recorded media delivered to subscribers for download via the web.

On demand, not broadcast live

Can be audio or video

Nothing to do with the Apple iPod

Emerging media format, still young

Subscription based, fans subscribe to an RSS feed and are notified of new episodes as they hit the feed.

Usually anmp3file for audio but could be any format

5. RSS = Really Simple Syndication An RSS feed is simply a list of content on a site which is updated by when something is published and checked by subscribers. When new content exists they are informed. 6. Why You Should Care

Major promotional tool for your product or service

Cost advantages over traditional media TV or Radio

Global reach, a potential International audience

The opportunities are endless

It's fun to do!! :)

7. Promotion - Examples

Diggnation Revision3 Internet Television

TWIT This Week In Tech

Lullabot Drupal Podcast

Will It Blend?

8. Costs Audio Equipment

Microphones, mixers etc. Don't have to be expensive.

Behringer B-1 69 / AKG C1000 90 ish

A computer for recording with a reasonable sound card or interface. Free software like Audacity

Starter packs with everything you need are available from 85

9. Costs Servers & Bandwidth

Domain name 10 per year or less

Large media files can mean lots of bandwidth

Dreamhost offer unlimited bandwidth and disk space for $5.95pm right now.

Libsyn.com Unlimited bandwidth, fast connection, personal pages about $5pm

Free services like podbean.com

10. Cost Comparison

A complete setup to last you a year for 100 - 150, equipment included!

Compare that to buying a one-off minute slot on a radio network or TV station

You can save 1000's plus gain an International reach and talk to people all over the planet

11. Getting Started

Record your content. You need a good idea, something interesting to viewers or listeners

Perhaps include some music but make sure you can legally use it.

• ...or if you're really serious about podcasting you could get abespoke thememade, ask me about that ;)

12. Setup your site & feed

Creat your site, you can use Drupal or Wordpress quickly and easily.

Drupal audio module, WP PodPress plugin

Use a feed redirection service like Feedburner.com

Send the feed from your site through Feedburner

http://feeds.feedburner.com/mypodcast

13. Upload Your Content

Produce a file, mp3, ogg whatever. A finished product

Upload your media file and publish, your feed should update.

That's it you've published a podcast but there's more you can do...

14. iTunes and Beyond

You can add your podcast to iTunes by submitting the feed address.

Promote your show by listing it in directories:

• PodcastPickle.com

• PodcastAlley.com

Use tools like Digg, Twitter, Identi.ca Last.fm and Facebook to connect with new listeners

15. What are you waiting for?

No better time than now, the media is changing and this is a chance to get on board.

If you'd like to discuss production, promotion or anything else to do with podcasting please contact me any time:[email_address]

Any questions?