plethora product managers
TRANSCRIPT
A discussion of a Product Manager’s tasks
and roles in today’s companies.
Jim Payne, CPM, PPM, CSPO
Product Manager
What is Product Management?
What Can We Agree On?
What is Not PM?
Is There a Simple Definition?
What’s a Product?
Who Gets to Determine What’s PM and
What’s Not?
Functions / Tasks
Can We Still Call It Product Management, If
the Tasks DON’T Include:
Roadmapping
Personas
Launch Plans
Use Cases
Requirements
Market Definitions
Pricing
Sales Training
A Simple Working Definition of
Product Management
A role in the product lifecycle that takes
responsibility for the creation, promotion,
and support of a key company
capability.
Types of Products and
Industries
What if the Product is a:
Professional Service – Business Planning or
Solution Architecture
CPG – Retail or Agronomy
Financial Service – Banking or Insurance
Not For Sale – Mobile App or a Website
Infrastructure Supporting a Visible Product
Commodity – Gasoline or Aluminum
One of a Kind – Real Estate
Management –
Maybe They Decide?
Upper Management or HR Decides on a
Job Title
Increased Focus on Products?
It Sounds Cool
Its all the Rage
It Describes What They Want
The CEO went to a ProductCamp (?)
Are There Types of Product
Managers?
Pragmatic Triad
Strategic Product Manager
Technical Product Manager
Product Marketing Manager
Internal Product Manager?
Infrastructure Product Manager?
Services Product Manager?
Portfolio Product Manager?
The Value of Product
Management
Do We Redefine Product Management
to Fit the Job or Redefine Product to Fit
the Tasks We Know Need to Get Done?
Does this Still Add Value – or Not
If We Can Define the “Product” Can We
Still Apply the Product Management
Tasks to the Company’s (or Product’s)
Benefit?
Is This a Subject That Interests
You?
Jim Payne
linkedin.com/in/jamesmatthewpayne/
@jamesmpayne