player protection with internet gambling jamie wiebe, ph.d factz research inc./ responsible gambling...
TRANSCRIPT
Player protection with internet gambling
Jamie Wiebe, Ph.DFactz Research Inc./Responsible Gambling CouncilBanff Conference on Internet GamblingMarch 27, 2009
Let’s start an online gambling site : www.screwu.com
Here’s what you need to know to
reel them in and get them hooked!
Marketing Plan
1. Advertise, advertise, advertise to anyone that has internet access anywhere
Customer Base
2. Welcome everyone and anyone to play on the sites
Product Development
3. Bend over backwards for your player – make account registration fast and easy
Product Development Continued
4. Games need to be fun, fast and captivating – give the illusion that the player is in control
Revenue
5. Take money any way you can get it
Be deceptive
No restrictions
Keep it simple
Ignorance is bliss!
Core Values
Now that’s business
the Madoff and Gekko way!
Background
Industry growth
Variation in internet gambling sites
Regulatory structure
Components of effective regulation
Industry Growth
Internet gaming revenue has grown from $2.2 billion in 2000 to $15.2 billion in 2006 (Christiansen Capital Advisors)
Revenues are projected to reach $24 billion in 2010 (Christiansen Capital Advisors)
As of January 2008, there were a total of 2,132 online gambling sites (Monaghan)
76 jurisdictions offer some form of online gaming license (gamblinglicenses.com)
Variations in Internet Gambling Sites
Scope
Consumers
Types of gambling activities
Regulatory structures
Regulatory Structures
Jurisdiction Number of Sites Tier
Malta 291 1
Gibraltar 183 1
United Kingdom 97 1
Alderney 66 1
Kahnawake 302 2
Netherlands Antilles 269 2
Antigua & Barbuda 115 2
Costa Rica 234 3
Belize 35 3
Panama 32 3
Components of Effective Regulation
Social responsibility Legal measures Licensing measures Market concerns Checks and balances Voluntary standards
Player Safety
Policies and Procedures
Availability
Content
Current
Advertising & Promotion New recruits
Minors Illegal markets
Existing players Incentives to play
Site Features
Free “practice” sites
Bonuses
Multiple Accounts
Game Features
Speed of play
Near misses
Betting limits
Passage of time
Access to Money
Payment methods
Deposit limits
Payout methods
Informed Decision Making Setting limits
TimeMoney
Play historyAccess to transactionsWins/losses over timeTime/money played
Problem Gambling
Risks
Risk assessment
Problem Gambling Support
Self-exclusion
Links to support sites Local International
Player Safety Principles
Promote breaks Don’t mislead Promote informed decision making Don’t ignore problems Integrated policies and procedures Limit access to money
Stop smelling the roses.
ITS TIME TO DO MORE!