Trademark Administrators Conference September 20 – 22, 2009 Chicago, Illinois, USA

Final Program (including: Sponsor List, Exhibitor List & Attendee List)

PLATINUM SPONSOR

GOLD SPONSORS

BRONZE SPONSOR

Welcome to the Trademark Administrators Conference. Your registration envelope contains your badge, the Final Program and the Evaluation Form. Admittance to sessions, luncheon and reception is by badge only, so you must wear your badge at all times during the meeting. Please refer to this program agenda for session times. Kindly complete the enclosed Evaluation Form after the program and return it to the INTA registration desk.

Trademark Administrators Conference September 20 – 22, 2009 Chicago, Illinois, USA

Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them an unmatched reputation in the field of trademark law and practice. INTA owes this achievement to the many volunteers who so willingly contribute their time and energy to this effort. INTA would like to thank the Project Team for its excellent work in planning and presenting the Trademark Administrators Conference. Program Co-Chairs: Stacy Chronopoulos, Wm. Wrigley Jr. Company. (United States) Beth Craig, Howrey LLP (United States) Programs Committee Liaison: Santiago R. O’Conor, Marval, O’Farrell & Mairal (Argentina) Project Team: Daretia Austin, Time Warner, Inc. (United States)

Terry Edwards, Bereskin & Parr (Canada)

Rhonda Hetman, Circle R Trademark Services Corp. (United States)

Daphne Maravei, Blake Cassels & Graydon (Canada)

Alessandro Masetti, Barzano & Zanardo (Italy)

Keith W. Medansky, DLA Piper US LLP (United States)

Nicole Sheppard, Yoon Yang Kim Shin & Yu (South Korea)

Rosemary Turpin, Eli Lilly and Company (United States)

INTA Staff Liaisons: Charyle M. Clark, Senior Programs Developer Paula Lee, Senior Exhibits & Sponsorship Planner

Trademark Administrators Conference September 20 – 22, 2009 Chicago, Illinois, USA

FINAL PROGRAM

SUNDAY, SEPTEMBER 20, 2009

1:00 p.m. – 5:30 p.m. Registration Open 2:00 p.m. – 2:15 p.m. Welcome and Introductions

Co-chairs: Stacy Chronopoulos, Wm. Wrigley Jr. Company (United States) Beth Craig, Howrey LLP (United States)

2:15 p.m. – 2:30 pm. GENERAL SESSION Business Etiquette for the Trademark Professional or “To Speak or Not To Speak. That is the Question.”

Have you said the wrong thing at the wrong time to the wrong person? We all have! Practicing in a global trademark world, many of our good intentions can have unpredictable consequences. This session will dive into communication and behavior etiquette to consider while interacting with trademark professionals from different cultures and backgrounds. Join us for this brief, humorous and entertaining session!

Topics Include: • Written correspondence: personal or formal • Telephone etiquette • Negotiations: different tactics for different cultures Moderator: Beth Craig, Howrey LLP (United States) Speaker: Paul D. McGrady, Greenberg Traurig, LLP (United States)

2:30 p.m. – 2:45 p.m. Refreshment Break in the Exhibition Hall

2:45 p.m. – 4:00 p.m. CONCURRENT SESSIONS Select A or B 2:45 p.m. – 4:00 p.m Concurrent Session A – Advanced Licensing: Profitable Business Strategy or Nightmare?

Licensing can be a great source of revenue for the brand owner, but a real headache if things go wrong. This advanced session will focus on the most important aspects of a licensing practice, including licensing strategy, due diligence and the elements that should be in every license. Speakers will provide the viewpoint of both the licensing attorney as well as the licensee. Topics include:

• Planning a licensing strategy • Educated choices in licenses • Elements of a license agreement

Moderator: Alessandro Masetti, Barzano & Zanardo (Italy) Speakers: Debbie Donaty, Microsoft Corporation (United States) Debra Hughes, American Red Cross (United States)

2:45 p.m. – 4:00 p.m. Concurrent Session B – Basic The A-B-C’s of TM and ® Trademark Essentials

Are you new to trademarks and overwhelmed by terminology? Our speakers will decode the mysterious language of trademarks and introduce you to key concepts you’ll need to succeed. Come prepared to learn and laugh. Let this introductory session serve as your road map to guide you throughout the remainder of the conference. Topics include:

• What is a trademark? • Searching, selecting and registering a trademark • Policing and enforcing trademarks • Concepts of confusion and dilution • Common acronyms: PTO, CTM, WIPO, TTAB, ICANN • Trademark licensing, assignments and renewals

Moderator: Stacy Chronopoulos, Wm. Wrigley Jr. Company. (United States) Speakers: Laura A. Cappello, Greenberg Traurig, LLP (United States) Paul D. McGrady, Greenberg Traurig, LLP (United States)

4:00 p.m. – 5:15 p.m. Concurrent Session A – Advanced International Prosecution

International prosecution practice tops most people’s list as being the most difficult, yet interesting, part of the trademark professional’s job. This “hands-on” practical session will provide expert guidance on advanced prosecution, opposition and maintenance issues. Our guides will explore the entire process, from response to office action (substantive) issues, to opposition issues such as discovery requests and interrogatories, all the way to making informed renewal decisions involving both national and international registration rights. Topics include: • Language issues – foreign equivalents, phonetic equivalents, what

you need to protect, Chinese character marks and more • Protection of non-registered rights and well-known marks • How objections are addressed in different jurisdictions including

whether letters of consent and evidence of distinctiveness are accepted or required

• How to make decisions between national and international registration maintenance

• Madrid Protocol – is the system as easy as it looks? • An overview of what jurisdictions have substantive examination • Applicable international agreements • Formal requirements and use requirements Moderator: Daretia Austin, Time Warner, Inc. (United States) Speakers: Milan Milojevic, Zivko Mijatovic & Partners (Serbia) Santiago R. O’Conor, Marval, O’Farrell & Mairal (Argentina)

4:00 p.m. – 5:15 p.m. Concurrent Session B – Basic The Trademark News Channel Reporting from “around the globe”, our crack team of correspondents brings you the latest in trademark news and developments. This fast-paced, humorous session will “edu-tain” you and your colleagues. So, don’t be shy, tune in to the news!

Moderator: Terry Edwards, Bereskin & Parr (Canada)

5:30 p.m. – 7:00 p.m. Welcome Reception in the Exhibition Hall Exhibition Hall Open

MONDAY, SEPTEMBER 21, 2009 8:00 a.m. – 9:00 a.m. Breakfast in Exhibition Hall Registration Exhibition Hall Open 9:00 a.m. – 9:15 a.m. Welcome Remarks

Co-Chairs: Stacy Chronopoulos, Wm. Wrigley Jr. Company. (United States) Beth Craig, Howrey LLP (United States)

9:15 a.m. – 10:30 a.m. CONCURRENT SESSIONS Select A or B 9:15 a.m. – 10:30 a.m. Concurrent Session A – Advanced Searching in the Attic – Proving Fame and Secondary Meaning

Isn’t it fun to go through the attic and see all those forgotten items that bring back memories? Developing evidence to prove that a mark has acquired distinctiveness (secondary meaning) or has become famous can also be quite a trip down memory lane! Many trademark cases turn on the ability to show that a mark is well-known and associated with the plaintiff's goods and services. Often there is much more to a good trademark story beyond the usual evidence of duration of use, number of sales, and the magnitude and breadth of promotional efforts. Our speakers will discuss the rich resources to be found in company archives or other historical materials that make the renown of a brand and its meaning come alive. We’ll also explore how surveys or focus groups can be employed to ascertain the renown of a mark. Stitching together a story with traditional and non-traditional information can put your brand in its strongest light and help counsel tell a winning story. Topics include:

• Traditional measures of secondary meaning and fame • Unlocking the impact of the brand on everyday life to show its

recognition

• Questions to ask to find hidden gems that make the fame of a mark sparkle

• The role of ad agencies and third parties • Keeping and cultivating a notoriety file and web rooms

Moderator: Keith W. Medansky, DLA Piper (United States) Speakers: Darren S. Cahr, Drinker Biddle & Reath LLP (United States) Keith W. Medansky, DLA Piper (United States)

9:15 a.m. – 10:30 a.m. Concurrent Session B – Basic Customs

Understanding the customs system is a feather in any paralegal’s cap! Hear fascinating behind-the-scenes accounts of seizures of counterfeit products from a U.S. Customs Officer. Learn why it is important to register your trademarks with the Customs Office and how to do it. Find out what happens when counterfeit products are seized by Customs and the typical actions that are taken by trademark owners. Topics include:

• Countries that have a customs system • Examining your portfolio and deciding which marks to file with

Customs • How to file trademark registrations with Customs • Planning for response if Customs finds counterfeit goods • Understanding the difference between gray market and

counterfeit goods • Practical tips on keeping track of which marks are registered with

Customs • How to develop a fruitful relationship with the Customs Office • Things the Customs Office can and cannot do for your company

Moderator: Rhonda Hetman, Circle R Trademark Services Corp. (United States) Speakers: Alexander Amdur, United States Customs and Border Protection (United States) Micaela Tanes, Eli Lilly and Company (United States)

10:30 a.m. – 11:00 a.m. Refreshment Break in Exhibition Hall Exhibition Hall Open

11:00 a.m. – 12:15 p.m. CONCURRENT SESSIONS Select A or B 11:00 a.m. – 12:15 p.m. Concurrent Session A – Advanced Letters of Consent & Co-Existence Agreements and Settlement

Six billion and counting... With so many of us inhabiting this small world, it’s not a surprise that trademarks occasionally bump up against each other. Coexistence agreements, consent letters and settlement strategies can help smooth out rough waters allowing parties to use their marks without the hassle and expense of constant global litigation. Roll up your sleeves and gain hands-on experience in drafting agreements.

Topics include:

• Limitations of each method • When each method is appropriate • Effectiveness of each method in overcoming the likelihood of

confusion

Moderator: Nicole Sheppard, Yoon Yang Kim Shin & Yu (South Korea) Speakers: Roberta L. Horton, Arnold & Porter LLP (United States) Scott B. Schwartz, Cozen O’Connor (United States)

11:00 a.m. – 12:15 p.m. Concurrent Session B – Basic Trademarks in Virtual Worlds

Second Life is purported to have more than 10 million members. While much of the activity in a digital world is social interaction, there is a virtual economy with intellectual capital. Intellectual property exists within these virtual worlds and has real world value. The virtual world developer certainly has ownership rights in its own content. Members can create and sell virtual goods and services. Members own rights in the content they create in Second Life. There is a trademark office, there are counterfeit products, and there are police. Many companies have entered the virtual world to sell their products and to take action against infringers. What rights and responsibilities do trademark owners have in this virtual world? We will explore these and other trademark issues in virtual worlds during this session.

Moderator: Beth Craig, Howrey LLP (United States) Speakers: Anne H. Chasser, University of Cincinnati (United States) Chris Collins, University of Cincinnati (United States) Lynda E. Roesch, Dinsmore and Shoh L.L.P. (United States)

12:15 p.m. – 1:30 p.m. Networking Luncheon 1:30 p.m. – 2:45 p.m. CONCURRENT SESSIONS Select A or B 1:30 p.m. – 2:45 p.m. Concurrent Session A – Advanced Ten Common Trademark Mistakes made by Practitioners at

the U.S. Patent and Trademark Office (USPTO) What are the ten common mistakes made by even the most seasoned trademark practitioners when dealing with the USPTO? Any one of these mistakes can disrupt best laid plans for a brand rollout or an enforcement initiative. Costly mistakes can occur at any point in the life of a trademark. Learn what these mistakes are and how to avoid them.

Topics include:

• Inadequate searching and analysis • Overly broad descriptions of goods and services • Renewals • Submitting insufficient specimens of use • Improper licensing provisions • Madrid Protocol pitfalls

Moderator: Daphne Maravei, Blake Cassels & Graydon (Canada) Speakers: Daphne Maravei, Blake Cassels & Graydon (Canada) Christopher Ott, Vorys, Sater, Seymour & Pease, LLP (United States)

1:30 p.m. – 2:45 p.m. Concurrent Session B – Basic Due Diligence: Acquisitions

There’s an old saying: you get what you pay for. If that were only true in all IP transactions! Examine with us the essential considerations in IP portfolio acquisition. Learn when and how to conduct adequate due diligence, how to take in a trademark portfolio and the importance of timely recordal of IP rights.

Topics include:

• The purpose of due diligence • Timing of due diligence • Identifying IP assets of the target company • Obligations to the target company • Awareness of litigation, opposition or other adverse actions • How to take in a trademark portfolio • Understanding your responsibility for preparing and recording

assignments • Common pitfalls • Takeaway checklist

Moderator: Rosemary Turpin, Eli Lilly and Company (United States) Speakers: Brian M. Daniel, Charles River Associates (United States) Kim Kennedy, Osha Liang LLP (United States)

2:45 p.m. – 3:30 p.m. Refreshment Break in Exhibition Hall Exhibition Hall Open 3:30 p.m. – 4:45 p.m. CONCURRENT SESSIONS Select A or B 3:30 p.m. – 4:45 p.m. Concurrent Session A Proper Use/Fair Use

Do you remember that song that you couldn’t get out of your head? Is it a small world after all? While much progress has been made over the years toward harmonization of local trademark laws, there still exists a dizzying array of national quirks and peculiarities. Challenge your knowledge of worldwide legislation and fascinating issues surrounding fair use.

Topics include:

• A practical and direct review of international laws regarding fair use

Moderator: Alessandro Masetti, Barzano & Zanardo (Italy) Speakers: Alison Arden Besunder, Burner, Smith & Associates, LLP (United States) David P. Miranda, Heslin Rothenberg Farley & Mesti P.C. (United States)

3:30 p.m. – 4:45 p.m. Concurrent Session B Country Law Updates

Need to know the latest developments to protect your marks in China? How are South Korean laws changing to meet the current economic times? Quick, are my client’s marks protected in the new EU member countries? What's new in Latin America? Learn more about the latest trends and trademark law amendments affecting your business around the globe.

Topics include:

• Updates on China, South Korea, the Balkans, Central Eastern Europe, and Latin America

• Important legislative amendments from related jurisdictions Moderator: Nicole Sheppard, Yoon Yang Kim Shin & Yu (South Korea) Speakers: Dori Si, Vivien Chan & Co. (China) Milan Milojevic, Zivko Mijatovic & Partners (Serbia) Santiago R. O’Conor, Marval, O’Farrell & Mairal (Argentina) Nicole Sheppard, Yoon Yang Kim Shin & Yu (South Korea)

4:45 p.m. – 5:00 p.m Summary of Day and Preview of Tuesday

Co-Chairs: Stacy Chronopoulos, Wm. Wrigley Jr. Company. (United States) Beth Craig, Howrey LLP (United States)

5:00 p.m. – 6:30 p.m. Cocktail Reception in the Exhibition Hall Exhibition Hall Open

TUESDAY, SEPTEMBER 22, 2009 8:00 a.m. – 9:00 a.m Breakfast in the Exhibition Hall

Registration Exhibition Hall Open

9:00 a.m. – 9:15 a.m. Opening Remarks Co-Chairs: Stacy Chronopoulos, Wm. Wrigley Jr. Company. (United States) Beth Craig, Howrey LLP (United States)

9:15 a.m. – 10:30 a.m. GENERAL SESSION 9:15 a.m. – 10:30 a.m. Ethics in Trademark Investigations and Searching

Not every investigative strategy is proper. Overreaching in an investigation can taint evidence that is gathered and can violate ethical rules that govern the practice of law. Our panel will confront thorny issues faced by trademark administrators working with counsel to investigate references in trademark searches, third party misuse of trademarks and counterfeiting. We’ll brush up on the most effective ways to work with law enforcement and Customs and help you find the right words to say before something gets off track.

Topics Include: • When can an investigator contact a third party? Does it matter if the

third party is represented by an attorney? • What is pretexing? Can an investigator lie to get information? What is

proper and improper? • How does visiting an establishment open to the public differ from other

techniques? • Can a trademark owner threaten to refer a matter to law enforcement? • Responsibility for acts of investigators • How to package information for law enforcement referrals Moderator: Keith W. Medansky, DLA Piper US LLP (United States) Speakers: William J. Campbell Jr., DLA Piper LLP (United States) Mia Jiganti, Dykema Gossett PLLP (United States)

10:30 a.m. – 11:00 a.m. Refreshment Break in the Exhibition Hall

11:00 a.m. – 12:00 p.m. GENERAL SESSION

Managing IP During a Financial Crunch We all know companies and firms are under immense pressure to reduce trademark budgets and increase productivity. While this is no easy task, this session will provide some practical guidelines and tips on managing a trademark portfolio in challenging times. Topics include:

• Creating and sticking to your trademark budget • Making tough choices (what/where to search, when to file) • Trademark maintenance (what marks to maintain, what marks to

abandon) • Additional revenue streams including enforcement of license and

settlement agreements • Avoiding added prosecution costs

Moderator: Daretia Austin, Time Warner, Inc. (United States) Speakers: Daretia Austin, Time Warner, Inc. (United States) Eric T. Fingerhut, Howrey LLP (United States)

12:00 p.m. – 1:00 p.m. GENERAL SESSION

Best Practices in Docketing We hate it and love it. We know we would be lost without it. Docketing. It is the backbone of every great trademark portfolio and the chore we dread the most. In this fast-paced session, you’ll hear about the latest advanced, tech-savvy docketing practices and the key elements of a great docketing system. Do you need new ideas on making the docketing department more efficient with limited resources? Our experts have them. Consider the changes in processes and procedures that have made the docketing function more efficient, including the integration of paperless systems. Topics include:

• How web-based docketing systems have changed the way docket clerks and paralegals work

• How the docketing function is handled in various scenarios, from the paralegal who dockets his/her own work, to docketing departments working in tandem with IP departments

• The “musts” for anyone docketing IP matters

• Ideas for making the docketing department flow better • How a paperless system might look for your company or law firm • Efficient docketing on top of your other workload • Ideas for small companies that cannot afford pricey docketing systems

Moderator: Rhonda Hetman, Circle R Trademark Services Corp. (United States) Speakers: Elvira Bruscke, Pfizer Inc. (United States) Rhonda Hetman, Circle R Trademark Services Corp. (United States)

1:00 p.m. – 1:15 p.m. Summary of Day and Wrap-Up Co-Chairs:

Stacy Chronopoulos, Wm. Wrigley Jr. Company. (United States) Beth Craig, Howrey LLP (United States)

1:15 p.m. Adjourment

SPONSOR LIST

PLATINUM SPONSOR

Profile: Trademark Research Services CT Corsearch, a Wolters Kluwer business, provides innovative solutions for trademark clearance and protection that combine the highest quality data, reliability, and completeness in the industry. Corsearch continues a tradition of distinction that's been their hallmark for over 60 years with the 2009 introduction of the next generation of the ground-breaking Corsearch® Advantage™ platform: A2. This revolutionary release boasts advancements that once again promise to transform the way in which trademark professionals work. Stop by our booth to see the latest in search review with the ability to launch investigations on records of interest, worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options to reduce junk records. Website: www.ctcorsearch.com

GOLD SPONSORS

Started in Switzerland in 1989, euromaier® has recently expanded to include international offices in the United States and the European Union. These local presences enable us to access the world's important markets directly and correspond with our worldwide partners and clients without limitation. Our small and flexible team is committed to supporting and accompanying the clients with their worldwide Intellectual Property keeping the focus on efficient and reasonable handling of IP to fulfill the business needs. Worldwide trademark prosecution and administration, all Patent, Trademark and Design matters in Switzerland and visiopat®: worldwide search and monitoring services are the three main areas where we provide our best Swiss Quality service. Website: www.euromaier.com

Field Fisher Waterhouse LLP is a full-service European law firm with offices in Brussels, Hamburg, London and Paris. With over 120 partners, over 200 other lawyers and over 300 support staff, we assist a wide range of international clients, advising across a full range of legal issues. Our Trade Mark and Brand Protection Group is the largest in any law firm in the UK. We act for many US based household names. They know our US business model provides real value for money.

Website: www.brandslaw.com

Ladas & Parry LLP has protected intellectual property for its clients for nearly 100 years in the US and across the globe. Its practice is broad-ranging, from all aspects of patent, trademark, and copyright law, to advice on entertainment law, domain names, security interests in intellectual property, licensing, franchising and related aspects of commercial law and other legal areas dealing with technology. Ladas & Parry is also uniquely qualified to help your organization protect its brands on the Internet through its Digital Brands practice and Ladas Domains, the world's only domain registrar and domain portfolio management company affiliated with an intellectual property law firm. This combination of experience and dedication to service is why many of the world's major corporations are counted amongst Ladas & Parry's clients

Website: www.ladasdomains.com

Founded in 1998 by an experienced team packing business savvy and undercover know how, Marksmen has inexorably become a worldwide leader in IP investigative services. Our international reputation and the trust placed in us by Global 1000 companies who require our services is due to our industry expertise, proprietary techniques, a certain charm and the effective use of technology. We have conducted over 60,000 IP investigations to date across the globe including trademark clearance and enforcement, patent litigation support, anonymous IP acquisitions, and online brand monitoring. We are successful because we deliver high quality information quickly, tactfully and reliably. Website: www.marksmen.com

Rouse is a leading international intellectual property (IP) consultancy and law firm providing the full range of IP services, from commercialisation to managing patent portfolios and enforcement. Long standing clients include many of the world’s foremost IP owners. Established in 1990, Rouse is exclusively focused on IP and has a global network of 20 offices in 11 countries. Comprising talented individuals from both in-house and outside counsel, the Rouse team combine specialist technical skills with practical ‘on-the-ground’ know-how, a commercial approach and enthusiasm for client business.

Website: www.rouse.com

BRONZE SPONSOR

Intellectual Property & Technology Law, Barristers & Solicitors, Patent & Trade-mark Agents

Smart & Biggar/Fetherstonhaugh is Canada’s largest firm practising exclusively in intellectual property and technology law. Since our inception over a century ago, we have been dedicated to one purpose – providing the highest quality advice on intellectual property and technology matters to leaders in industry and research. We believe that our focus enables us to help our clients develop and commercialize the full potential of their most important business assets. To learn more, please contact any of our four offices across Canada or visit us online at www.smart-biggar.ca

Website: www.smart-biggar.ca

EXHIBITOR LIST

Exhibitor List

CheckMark Network Booth #: 15 CheckMark Network provides a variety of brand protection services and workflow tools for the trademark professional. Our integrated watching tools allow you to view your Domain Name, Internet Content, Trademark and Patent watching notices through the same online interface. Our workflow products allow you to more effectively manage your international network of local counsel, providing for online price quotations, forms, ordering and retrieval of information from our online interface. Stop by for a free demo. Website: www.checkmarknetwork.com Computer Packages Inc. Booth #: 17 Profile: Serving the Intellectual Property Community Since 1968 Computer Packages Inc. has over 40 years experience in designing and customizing software solutions for the IP community. Our systems include unlimited training and support. Unique to CPi is our cost reduction annuity service with paperless annuity management. New to CPI is our Patent Links System, which reduces risks in patent prosecution by downloading electronic patent office data attached directly to your patent record. Website: www.computerpackages.com Corporation Service Company Booth #: 1 Profile: Trademark, Domain Management and Brand Monitoring Services Corporation Service Company provides legal and financial services for many of the world’s largest companies, law firms, and financial institutions. Founded in 1899, CSC reduces risks and costs for clients by providing corporate identity protection, corporate governance and compliance, litigation and matter management, and deal and transaction support services. CSC is the only trusted partner that can help you navigate and balance the challenges associated with doing everything from screening and clearing new brands to monitoring and enforcing against infringement with just one call. Website: www.cscprotectsbrands.com

CPA Global Booth #: 7 Profile: Intellectual property management and outsourced legal support services With clients in over 100 countries, CPA Global is a leading provider of outsourced legal support services and the world's top intellectual property (IP) management specialist. Founded in 1969, CPA Global provides lifecycle management services for intellectual property such as patent, design and trademark searching, watching, renewals, and portfolio strategy. CPA Global is also a leader in the growing market for outsourced contract management and litigation support services, helping law firms and corporations to realize value by managing risk, cost and capacity. CPA Global employs more than 1,200 people in 16 offices in eight countries. For further information, please visit www.cpaglobal.com. Website: www.cpaglobal.com CT Corsearch Booth #: 11 Profile: Trademark Research Services CT Corsearch, a Wolters Kluwer business, provides innovative solutions for trademark clearance and protection that combine the highest quality data, reliability, and completeness in the industry. Corsearch continues a tradition of distinction that's been their hallmark for over 60 years with the 2009 introduction of the next generation of the ground-breaking Corsearch® Advantage™ platform: A2. This revolutionary release boasts advancements that once again promise to transform the way in which trademark professionals work. Stop by our booth to see the latest in search review with the ability to launch investigations on records of interest, worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options to reduce junk records. Website: www.ctcorsearch.com Profile: Global Full Service IP Management For more than 45 years Dennemeyer has been the industry’s first choice for full-service, global IP management, and has established itself as the premier resource for comprehensive intellectual asset services. With an extensive network of local agents and associates, Dennemeyer provides unparalleled efficiency and unmatched cost-effectiveness. You’ll benefit from our high-quality Trademark and Patent Portfolio Services, our IP Consulting services, and our temporary staffing services. Dennemeyer also offers industry-leading software solutions. Our newest software, DIAMS iQ, combines the advantages of client-server and web-based systems to provide an ease of use, high-performing system that can also be customized by the user.

Website: www.dennemeyer.com

Dennemeyer & Co. Booth #: 2

Profile: Digital Rights Management Software Dependable Solutions, Inc. licensing and royalty solutions streamline consumer product companies including corporate brand licensing, sports licensing, apparel licensing, art/graphics companies, and all types of entertainment licensing including characters, celebrities and film/tv licensing. With customers across three continents we can help agents, licensors and licensees improve their back-office administration and product approval processes. Website: www.dependablerights.com Intellectual Property Online Ltd. Booth #: 13 Profile: Trademark Management, Docketing & Searching Software IP Online will exhibit WebTMS a browser based management, docketing and searching system with modules for trademark records, domain names, contracts, disputes, assignments, searches, patents, registered designs, customs registration and case management; wizards for workflow automation, report generator, Word merge, integrated attached documents and data downloads from 25 Patent Office sites. Use the hosted system online without any investment in hardware or software, or install it on your own servers. Website: www.ippo.com International Trademark Association Booth #: 18 Profile: An International Association of Trademark Owners Since 1878 INTA is a not-for-profit membership association of more than 5,700 trademark owners and professionals, from more than 190 countries, dedicated to the support and advancement of trademarks and related intellectual property as elements of fair and effective national and international commerce. INTA supports its members through policy development and advocacy, and education, information and services. Website: www.inta.org Kessler International Booth #: 9 Profile: Premier Global Investigative Firm Specializing in Brand Protection Kessler International is the premier global investigative firm with over 20 years experience specializing in intellectual property investigations and acquisitions. Kessler focuses on assisting Fortune 500 companies, intellectual property law firms, and brand owners worldwide. Our diversified staff of professionals is experienced in conducting trademark in-use investigations, trademark acquisitions,

Dependable Solutions, Inc. Booth #: 12

domain name acquisitions, patent and copyright investigations, brand audits, anti-counterfeiting and anti-diversion programs, and Internet monitoring programs. Kessler International implements proven intellectual property protection programs to provide its clients with precise, accurate and complete trademark services. Kessler International... because there is a difference.® Website: www.investigation.com Profile: Domain Name Administration, Brand Monitoring and TLD services Key-Systems USA, Inc., is a wholly owned subsidiary of ICANN accredited registrar Key-Systems GmbH. Key-Systems GmbH is a provider of domain names and related services with more than 2.5 million domains under management and has reached a leading market position selling domain names, web hosting and DNS services to customers all over the world. As of May 2009, the German based company also has a US branch: Key-Systems USA, Inc. incorporated in Wilmington, Delaware. The latest product, BrandShelter, offers companies and organizations domain administration and brand monitoring services. BrandShelter also offers registry and consultation services for the application for and operation of a top-level domain. Website: www.key-systems.net Marksmen Booth #: 14 Profile: Investigates, patrols and negotiates IP rights worldwide. Founded in 1998 by an experienced team packing business savvy and undercover know how, Marksmen has inexorably become a worldwide leader in IP investigative services. Our international reputation and the trust placed in us by Global 1000 companies who require our services is due to our industry expertise, proprietary techniques, a certain charm and the effective use of technology. We have conducted over 60,000 IP investigations to date across the globe including trademark clearance and enforcement, patent litigation support, anonymous IP acquisitions, and online brand monitoring. We are successful because we deliver high quality information quickly, tactfully and reliably. Website: www.marksmen.com Marquesa Search Systems Limited Booth #: 6 Profile: In house trademark search system.

Designed for intellectual property professionals, the powerful Marquesa software is easy to use to search by “identical”, “similar to”, Nice class, status, device, application number, agent, or owner in up to twenty trade mark databases producing fast comprehensive results for your own customised reports. Marquesa’s UK, CTM, International, US Federal, German and Irish trade mark databases are updated weekly. Marquesa also provides direct access to other IPO databases which may be searched in parallel to the Marquesa databases.

Key-Systems USA, Inc. Booth #: 3

Registered Community Designs and Reserved Words databases ensure comprehensive searching of protected Intellectual Property. Website: www.marquesa.co.uk SGA2 Booth #: 10 Profile: Worldwide - Trademark Renewals & Patent Annuities Your outsource and budget optimization resource on: - Worldwide trademark renewals and Patent maintenance fees; - Registration of changes of ownership and other like registrations. Our clients are our best vendors. Come join the team. Where efficiency and cost-effectiveness do matter. Website: www.sga2.com Thomson Reuters: Thomson CompuMark Booth #: 4 Profile: The global leader in trademark research and brand protection solutions. Thomson CompuMark provides industry-leading trademark information, expertise and resources to help IP professionals protect the value of their brands. The company offers the industry’s broadest range of trademark research and brand protection solutions, backed by superior customer service. Innovative products like the SERION™ integrated online trademark environment and SAEGIS™ online screening help IP professionals achieve greater certainty, while reducing the time, cost and complexity of researching and managing trademark portfolios. Website: http://compumark.thomson.com The Treadstone Group, Inc. Booth #: 16 Many of the world's largest brand owners and law firms trust The Treadstone Group, Inc. to investigate, enforce and acquire Intellectual Property Rights. Unlike "onestop" investigation firms, we specialize in establishing the facts surrounding the intended or actual uses of trademarks and domain names. To prevent price-gouging or to safeguard marketing plans, our diverse and carefully selected incorporated entities enable us to anonymously negotiate for and acquire desired I.P. assets, whether they are trademarks, patents or domain names. Fixed-rate, menu-based fees. Website: www.treadstonegroup.com