platform localisation - ux design research
TRANSCRIPT
ROSE MATTHEWS
+61 481 540 640 +44 777 93 070 39
[email protected] @rose_matthews · www.linkedin.com/in/servicedesignlead
PLATFORM LOCALISATION ADAPTING FOR CULTURAL NEEDS BEYOND TRANSLATION
GLOBAL EXPERIENCE
ST PETERSBURG
SAN FRANCISCOCHICAGO
BOSTON
COPENHAGENLONDON
PARIS
MALMÖ
MELBOURNE
SYDNEY
HONIARA
CANBERRA
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“…we found that there were “classes” of cities that were not based on country. Case in point, Paris is much more like San Francisco in terms of car service transportation than New York is.” Travis Kalanick, 2011
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VIEWER DISCRETION IS ADVISED
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SOME PEOPLE MIGHT FIND THIS DISTURBING
ARE YOU SURE YOU WANT TO WATCH THIS?
CASE STUDIES
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“How do you manage your finances?”
“Imagine I’m a young person from the island. Teach me how to manage my affairs.”
“Here’s a camera. Take photos of the things you care about.”
who’s who, societal roles and hierarchies, how things work
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IMMERSION
First few days
First week
Second week
Third week
End of the month
DEPTH OF DISCOVERY
what people say
what they actually think and do
the impact of issues
domestic violence
“What do you think we should do?”
“Let’s try out some of these new ideas together.”
RUSSIA
USA
DENMARK
UK
SWEDEN
EGYPT
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“What do you know about digital payment services? Why and how do you use them?”
The language
participants use to
describe it
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Запросить средства
immediate
understanding &
connotations
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how the meaning
changes in this
context
getting help on using the website - should be FAQ
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CONCEPT
Help centre
Withdrawal
Security
Identity theft
Sending money
UNDERSTANDING
how one gets money out from a gambling website
nothing to worry about until someone mentions it
when your ID is stolen. But why would it be?
electronic transfer of funds
Linguist
Live translator
Moderator
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