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An innovative SOCIAL COMMERCE service

19080633-269f-463f-ad78-7b98802425f2

Executive summary

April 2013, Intelligent Markets S.A.

plantobuy.com

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

Social commerce platform Targeted offers, social advice & highly related, rich-media content with full

anonymity

Plantobuy.com the concept

Consumers Our users: Millions of

interconnected users planning buys & searching for better offerings, new

deals, new devices or services

Corporations, Retailers Our customers: retailers &

corporations across a wide range of products and services, from small shops

to megastores and service providers. Typically interested in subscription services for intelligent, interactive

advertisement

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

Plantobuy.com the concept

Consumers: a new type of SHOPPING ADVISOR A free service for consumers offering a range of new capabilities:

Social advice feed, integrating Facebook, Twitter, Google+, Email

Targeted & Personalized offers, according to their buying plans

Highly-related, rich-media content, including ‘interactive’ ads

Retailers: a powerful CAMPAIGNING PLATFORM Includes ‘offers factory’ and advanced functions enabling a retailer to:

Target customers according to their buying plans

Get promoted via personalized offers, video ads, product sponsorships

Achieve significant social-media effects

Get feedback, insight & analytics on each promotional activity

View intro (consumers)

View intro (retailers)

A new SOCIAL COMMERCE platform promoting effective communication (a) between consumers and corporations (b) among consumers via the ask.your.networktm concept 1. Consumers register their buying plans & gather social advice/ opinions 2. Retailers target anonymous buying plans, with offers & promotions

3. Consumers trigger communication with retailers

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

Starting now with more than

3,500 active buying plans!

Plantobuy.com current state

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

Current state & short-term plans

Full commercial beta: 05/2013 The complete platform, including retailers self-service admin portal. Retailers will be able to register and perform actions such as:

Buy, renew & manage subscriptions

Create & manage campaigns & offers

Monitor user’s activity, analyze performance & feedback

UK release: next phase Execute marketing plan for expansion in the UK market:

Specialized social campaigns, targeting UK residents

UK Sunrise program for local retailers

Perform direct mail campaigns

Establish key-partnerships with megastores & malls

View our team-video

The company: Intelligent Markets SA (founded 08/2012). Plantobuy.com, the first service to be released, is currently available to consumers in open-beta mode and to retailers via the Sunrise program (Greece & Cyprus).

Version 1.0 implemented

Company Established

Full launch: 05/2013

Intelligent Markets SA, with Initial capital €60,000

Released on 22/03/2013 in open beta mode, Greece & Cyprus

Full version including admin portal for retailers and corporations

For more info about the company and the team please browse

plantobuy.com/about

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

At a glance

Objectives

1

2

3

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

Differentiation & innovation points

Objectives Plantobuy.com is a social commerce service and more; much more.

(a) The ASK.YOUR.NETWORKTM concept A powerful social utility enabling consumers to gather opinions, comments & ideas from people they know and trust. With a click of a button, a user can ask (a) Facebook users (b) Selected Facebook friends (c) Twitter followers (d) specific friends via e-mail or any combination of the above. The process is easy and fun, resulting in easy-to-read purchasing hints, statistics, recommendations & trends.

(b) Personalized OFFERS In absolute contrast with the *deal* range of services, plantobuy.com does not reproduce junk offers. We believe in personalization and intelligent content delivery. Plantobuy.com enables highly targeted/ personalized offers on exactly what you need, when you need it and with full anonymity. Our users will be able to select the offers they find interesting and unveil personal data only to the retailers they select.

(c) WIDE RANGE of products/ services Plantobuy.com enables registration and administration of virtually any buying plan across a large number of heterogeneous categories (more than 200). In practice this means that consumers can do actual purchasing planning & budgeting for all personal, family and small business related expenses. Plantobuy.com also acts as a management tool for scheduling & administering spending.

(d) RICH, INTERACTIVE ADS Users get access to an ‘endless’ feed of rich video content, including ads, all highly-related with the actual/ selected plan. Plantobuy.com redefines the advertising model known so far: users are being served with highly-related ads, they can watch only those of interest, and they can submit feedback to the advertiser! Anonymously!

Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2

Expansion planning

Objectives We are in search of funding in order to execute our aggressive marketing plan, proceed with further product development, and quickly expand across Europe. More specifically, funding is required in order to: (a) Proceed with further PRODUCT DEVELOPMENT

Plantobuy already incorporates a range of innovation points regarding prices, social advice, ads and personalized offers but there are more to introduce: we do have a large queue of additional functions/ packages/ applications across a number of devices which will keep us way ahead of any competition. Parallel development is required and thus we seek funds for outstanding scientific/ engineering personnel.

(b) Expand across Europe, gradually become a GLOBAL SERVICE

We support this scenario by design – our IT architecture and expensive choices made, ensure we can easily scale to support exponential user-base growth. Scalable software and intelligent processes are already there – expansion is only a matter of hardware and human resources.

(c) Support MARKETING & ADVERTISEMENT PLANS Advertising in both online & traditional media is essential. Plantobuy.com targets an heterogeneous user-base which can be communicated more effectively using combination of media platforms.

George Krasadakis Founder, Head of product development g.krasadakis@plantobuy.com http://www.linkedin.com/in/gkrasadakis

21 Aigialias & Chalepa | 15125 Marousi | Athens, Greece T: (+30) 215 5208485 | F: (+30) 215 5208484 | info@plantobuy.com | http://www.plantobuy.com

An innovative social commerce service

19080633-269f-463f-ad78-7b98802425f2

Business planning, executive summary

October 2012, Intelligent Markets S.A.

plantobuy.com

Contact Intelligent Markets S.A. Online consumer information and marketing platforms EL800423477