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IN THE NEWS






WALL STREET JOURNALChili's Revives 'Baby Back' Jingle In Bid to Spice Up Image, Chain Alters Way It Smokes Ribs, Prepares Burgers

Chili's Grill & Bar, battered by the recession and a crowd of rivals, is trying to remake its image by revamping some of its most-popular menu items and reviving an old ad campaign.

The moves are part of a strategy shift at the chain, a unit of Brinker International Inc. that has posted declining same-store sales for the past four quarters. Like a lot of restaurants during boom times, Chili's grew by opening new outlets, but the recession has forced it to reconsider its formula

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WALL STREET JOURNALYahoo's New Ad Campaign Comes With 'It's You!' Tagline

Yahoo Inc. is planning Tuesday to reintroduce its battered brand to the public with a massive global marketing campaign, according to people familiar with the effort. The Internet company's new tagline, according to one of those people: "It's You!"

The Y in the "You" is the Y from "Yahoo" and the famous Yahoo exclamation point will pop up too, this person said. The ads are being created by Ogilvy & Mather, a unit of Dublin-base WPP PLC, according to people familiar with the effort.

Yahoo declined to comment






USA TODAYDannon settles lawsuit, to pay yogurt buyers $35M

Dannon said Friday it will reimburse consumers for up to $100 of Activia and DanActive yogurt purchases and change its marketing and labeling to settle a class-action lawsuit.

The lawsuit, filed in 2008, alleges Dannon overstated the yogurt's health benefits. The company said the products can strengthen the body's defenses or regulate digestion because of bacteria they contain.

White Plains, N.Y.-based Dannon, a unit of France's Danone, denies any wrongdoing and said it settled the suit to avoid any further litigation and expense






Mothers are also far more likely to use product samples offered online (47% versus 38%) and use online coupons (40% versus 34%.) Women without kids are more likely to say that coupons and samples have less impact, and 27% of them say they buy products only when they need them, compared with just 20% of the mothers surveyed.





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Innovation





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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

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Visit hire.numantra.com for more information.

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