pittsburgh city paper has been connecting ......2017/01/04  · pittsburgh city paper has been...

13
PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH SUCH A UNIQUE PLACE FOR THE PAST 25 YEARS. As Pittsburgh’s independent voice, we offer a unique perspective on local politics and news,intelligent and fresh cultural reporting, the most comprehensive calendar of events, and stories you will not find anywhere else. Our readers are younger and more affluent, entering the acquisition phase of life, a great demo for advertisers. In addition to our weekly print edition, we offer authoritative editorial guides and special issues, dynamic web and mobile sites, and our recently introduced mobile app.

Upload: others

Post on 07-Jul-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND

NEIGHBORHOODS THAT MAKE PITTSBURGHSUCH A UNIQUE PLACE FOR THE PAST 25 YEARS.

As Pittsburgh’s independent voice, we offer a unique perspective on local politics and news,intelligent and fresh cultural reporting, the

most comprehensive calendar of events, and stories you will not find anywhere else.

Our readers are younger and more affluent, entering the acquisition phase of life, a great demo

for advertisers. In addition to our weekly print edition, we offer authoritative editorial guides

and special issues, dynamic web and mobile sites, and our recently introduced mobile app.

Page 2: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

CIRCULATION: 58,000 DISTRIBUTION: 1,500 Locations

Pittsburgh City Paper is a controlled-circulation newspaper distributed at over 1,500 documented distribution sites throughout the Greater Pittsburgh area, including the most street boxes in the city! The City Paper encompasses a 50-mile radius of the city. Pittsburgh City Paper’s circulation is audited and reflects an impressive pick up rate of over 96% weekly. Pittsburgh City Paper is the only Pittsburgh publication to offer a free online digital edition of the paper.

REACHNORTH

WES

T

SOUTH

EAST

Page 3: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

CP HAPPS APPWith more than 15,000 downloads, the CP Happs

app is the only FUN & FREE event app that holds Pittsburgh’s most popular happenings.Send push notifications, promote events, and sell tickets all from a single powerful platform.

Page 4: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

THE NUMBERSAGE BREAKDOWN:18-24 9%25-34 25%35-44 12%45-54 16%55-64 18%65+ 20%

READERSHIP:185,634

DISTRIBUTION:58,000 weekly every Wednesday

SOCIAL MEDIA:84k+ Social Media Followers23k+ Facebook Likes43k+ Twitter Followers18k+ Instagram Followers

Page 5: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

OUR SOCIAL SCENEDo you have a Facebook event that you want to promote? We will post about your event or do a ticket giveaway.

Into Twitter? We have that too! Enjoy racking up re-tweets as we tweet about your event.

Follow us on Instagram for a look into what this city offers. Find photos that cover current events, food reviews, album covers, street art and much more.

We’re on Snapchat, follow us by searching the username pghcitypaper!

Page 6: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

DAILY RUNDOWN NEWSLETTER

• 21,000+ subscribers• Delivered Monday-Friday• Up to four 300x250 ad zones available

EXCLUSIVE EBLAST• 100% your content• Capture our audience with your message• Direct link to your website

Page 7: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

2017 special issu es/secti o ns calen dar

12/6 Giving Guide - Deadline: 12/112/20 Letters to Santa - Deadline: 12/1512/27 Year in Review - Deadline: 12/21

1/4 Predictions Issue - Deadline: 12/301/18 Winter Guide - Deadline: 1/13

2/8 Love & Sex Issue - Deadline: 2/32/8 Wine Guide - Deadline: 2/3

2/22 Summer Camps Section - Deadline: 2/17

3/1 Summer Camps Section - Deadline: 2/243/29 Pirates Preview - Deadline: 3/24

4/12 Drink Issue - Deadline: 4/74/26 Music Issue - Deadline: 4/21

5/3 Spring Election Guide - Deadline: 4/285/17 Summer Guide - Deadline: 5/11

5/31 The Coloring Issue - Deadline: 5/25

6/14 People Issue - Deadline: 6/96/28 Animal Issue - Deadline: 6/23

7/12 City Guide - Deadline: 6/237/26 Health Issue - Deadline: 7/21

8/23 College Issue - Deadline: 8/188/30 Steelers Preview - Deadline: 8/25

9/13 Fall Arts - Deadline: 9/7

10/4 Pink Issue - Deadline: 9/2910/4-10/25 Halloween Section

Deadline: 9/29, 10/6, 10/13, 10/2010/11 Pens Preview - Deadline: 10/610/18 Best Of Pgh - Deadline: 10/12

11/1 Fall Election Guide - Deadline: 10/2711/15 Drink Issue - Deadline: 11/10

11/15 Pgh Lights Up Section - Deadline: 11/1011/29 Social Media Issue - Deadline: 11/24

Page 8: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

SPECIAL ISSUESNew - for -2017

JANUARY 4, 2017PREDICTIONS ISSUE

Deadline: 12/30

JANUARY 18, 2017WINTER GUIDE

Deadline: 1/13

FEBRUARY 8, 2017LOVE & SEX ISSUE

Deadline: 2/3

MARCH 29, 2017PIRATES PREVIEW

Deadline: 3/24

APRIL 12, 2017DRINK ISSUE Deadline: 4/7

New - for -2017

APRIL 26, 2017MUSIC ISSUEDeadline: 4/21

MAY 3, 2017SPRING ELECTION GUIDE

Deadline: 4/28

MAY 17, 2017SUMMER GUIDE

Deadline: 5/11

MAY 31, 2017THE COLORING ISSUE

Deadline: 5/25

JUNE 14, 2017PEOPLE ISSUE

Deadline: 6/9

New - for -2017

New - for -2017

JUNE 28, 2017ANIMAL ISSUE

Deadline: 6/23

JULY 12, 2017CITY GUIDE MAGAZINE

Deadline: 6/23

JULY 26, 2017HEALTH ISSUE

Deadline: 7/21

AUGUST 23, 2017COLLEGE ISSUE

Deadline: 8/18

AUGUST 30, 2017STEELERS PREVIEW

Deadline: 8/25

New - for -2017

New - for -2017

SEPTEMBER 13, 2017FALL ARTSDeadline: 9/7

OCTOBER 4, 2017PINK ISSUE Deadline: 9/29

OCTOBER 11, 2017PENS PREVIEW

Deadline:10/6

OCTOBER 18, 2017BEST OF PGH Deadline:10/12

NOVEMBER 1, 2017FALL ELECTION GUIDE

Deadline: 10/27

NOVEMBER 15, 2017DRINK ISSUEDeadline: 11/10

NOVEMBER 29, 2017SOCIAL MEDIA ISSUE

Deadline: 11/24

DECEMBER 6, 2017GIVING GUIDE

Deadline: 12/1

DECEMBER 20, 2017LETTERS TO SANTA

Deadline: 12/15

DECEMBER 27, 2017YEAR IN REVIEW

Deadline: 12/21

New - for -2017

New - for -2017

New - for -2017

Page 9: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

Over 100,000+ unique visitors to www.pghcitypaper.com monthly

ONLINE AUDIENCEWEB ADSLeaderboardMedium RectangleWide Skyscraper

SPECIALTY BANNERSRich Media Corner Peel SkinsPop - UpsEmbedded VideoPencil TickerTake Over

Page 10: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

make a statement with

INSERTSHighly Visible, Very Effective!

sinGLe sheet PRePRint inseRt Rates:

5,500 - 20,000 - $75/per thousand20,000-30,000 - $70/per thousand30,000-40,000 - $65/per thousand40,000-58,000 - $60/per thousand

* customer supplies inserts

* minimum of 5,500

* rates are quoted for a single sheet insert/flyer/postcard not to exceed 10”x11” in size

412-316-3342

Page 11: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

NAME ON INSERT: ________________________________________________________________________

TOTAL QUANTITY:_________________ SIZE OF INSERT:_____________________ TOTAL PAGE COUNT:________

$25 PER ROUTE ADDITIONAL INSERT: YES(Any oversized printed piece NOT a single sheet 8.5x11 or postcard size, will be an additional $25 fee per route / per driver)

TODAYS DATE:_______________

SCM REP:___________________________________________ ISSUE DATE FOR INSERT:________________________

EAST A:Monroeville, Penn Hills, Oakmont, Verona, Murrysville, Route 22 area, Pittsburgh Mills Mall, Tarentum, Cheswick, Harmarville, North Kensington, Lower Burrell

EAST B:Edgewood, Swissvale, Route 30 area, Turtle Creek, Forest Hills, North Versailles, White Oak, Irwin, North Huntingdon, East Pittsburgh, Greensburg

NORTH A:Allison Park, Ross Twp, McKnight Road area, McCandless, Pine Twp, Franklin Park, Wexford, North Park, Cranberry, Warrendale, West View, Route 19 North area, Seven Fields,

NORTH B:North Side, Troy Hill, Aspinwall, Millvale, Etna, Fox Chapel, Blawnox, Gibsonia, Shaler, Glenshaw, O’Hara Twp, Route 8 area, Bellevue, Avalon, Sewickley, Route 65 area

WEST:Carnegie, Greentree, Scott Twp, Parkway West area, Moon Twp, Airport, Coraopolis, McKees Rocks, Crafton, Robinson Twp, North Fayette

SOUTH:Mt. Lebanon, Century III, Pleasant Hills, Bethel Park, Upper St. Clair, Library Road, South Park, Canonsburg/Rt. 19S, Bridgeville, Peters Twp, McMurray, Beechview, Brookline, Banksville Road area, Dormont, Castle Shannon, Baldwin, Brentwood, Carrick, Whitehall, West Mifflin

CITY A:*Downtown, William Penn Place, Blvd of the Allies, Stanwix Street, Penn Ave, Liberty Ave, Grant Street, Uptown (Consol Energy Center), Wood Street, Forbes Ave, Fifth Ave, Smithfield Street, Market Square, Point Park College, Duquesne University

CITY B:*Strip District, Bloomfield, Garfield, Homewood, Lawrenceville, East Liberty, Shadyside, Point Breeze, Highland Park

CITY C:*Oakland, CMU, University of Pittsburgh, Chatham College, Carlow University, Squirrel Hill, Greenfield, Regent Square, Wilkinsburg, Homestead/Waterfront

CITY D: South Side, East Carson Street, Mt. Washington, SouthSide Works to Station Square

INSERT ORDER FORMPlease choose a distribution zone by checking the box (must choose entire zone, cannot split routes)

All inserts must be at Butler Dock 1 week (Wednesday) prior to scheduled CP issue date; Client’s/Insert Name must be clearly marked on all boxes. Butler Dock Hours: Mon-Fri 9am-4pm.

DELIVER INSERTS DIRECTLY TO:Butler Eagle Production Center

514 West Wayne Street Butler, PA 16001Attn: Bonnie (724) 431-2200 x325

5500 per zone*6500 per zone (city A,B & C)

Page 12: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

make a statement with

STICKERSHighly Visible, Very Effective!

FRONT COVER STICKER RATES:

10,000-20,000 - $85/per thousand20,000-30,000 - $80/per thousand30,000-40,000 - $75/per thousand40,000-58,000 - $65/per thousand

* minimum of 10,000* Artwork for all stickers is required three

weeks prior to printing date

*Black & white printing available on the back of stickers for additional $5/per thousand

412-316-3342

DESIGN SPECSFRONT SIDE:Live area: 2 5/8” x 2 5/8”Trim area: 2 7/8” x 2 7/8”Bleed: 3” x 3”

BACK SIDE:Live area: 2 1/4” x 2 1/4”Trim area: 2 7/8” x 2 7/8”

Page 13: PITTSBURGH CITY PAPER HAS BEEN CONNECTING ......2017/01/04  · PITTSBURGH CITY PAPER HAS BEEN CONNECTING BUSINESSES TO THE REAL PEOPLE, SCENES AND NEIGHBORHOODS THAT MAKE PITTSBURGH

NAME ON STICKER: ________________________________________________________________________

TOTAL QUANTITY:__________________

TODAYS DATE:______________________

SCM REP:___________________________________________ ISSUE DATE FOR STICKERS:________________________

STICKER ORDER FORMPlease choose a distribution zone by checking the box (must choose entire zone, cannot split routes)

EAST A:Monroeville, Penn Hills, Oakmont, Verona, Murrysville, Route 22 area, Pittsburgh Mills Mall, Tarentum, Cheswick, Harmarville, North Kensington, Lower Burrell

EAST B:Edgewood, Swissvale, Route 30 area, Turtle Creek, Forest Hills, North Versailles, White Oak, Irwin, North Huntingdon, East Pittsburgh, Greensburg

NORTH A:Allison Park, Ross Twp, McKnight Road area, McCandless, Pine Twp, Franklin Park, Wexford, North Park, Cranberry, Warrendale, West View, Route 19 North area, Seven Fields,

NORTH B:North Side, Troy Hill, Aspinwall, Millvale, Etna, Fox Chapel, Blawnox, Gibsonia, Shaler, Glenshaw, O’Hara Twp, Route 8 area, Bellevue, Avalon, Sewickley, Route 65 area

WEST:Carnegie, Greentree, Scott Twp, Parkway West area, Moon Twp, Airport, Coraopolis, McKees Rocks, Crafton, Robinson Twp, North Fayette

SOUTH:Mt. Lebanon, Century III, Pleasant Hills, Bethel Park, Upper St. Clair, Library Road, South Park, Canonsburg/Rt. 19S, Bridgeville, Peters Twp, McMurray, Beechview, Brookline, Banksville Road area, Dormont, Castle Shannon, Baldwin, Brentwood, Carrick, Whitehall, West Mifflin

CITY A:*Downtown, William Penn Place, Blvd of the Allies, Stanwix Street, Penn Ave, Liberty Ave, Grant Street, Uptown (Consol Energy Center), Wood Street, Forbes Ave, Fifth Ave, Smithfield Street, Market Square, Point Park College, Duquesne University

CITY B:*Strip District, Bloomfield, Garfield, Homewood, Lawrenceville, East Liberty, Shadyside, Point Breeze, Highland Park

CITY C:*Oakland, CMU, University of Pittsburgh, Chatham College, Carlow University, Squirrel Hill, Greenfield, Regent Square, Wilkinsburg, Homestead/Waterfront

CITY D:South Side, East Carson Street, Mt. Washington, SouthSide Works to Station Square

5500 per zone*6500 per zone(city A,B & C)