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Introduction to Pitching Juraj Danko 2k13

format

• 4 minutes presentation

• Including all videos, demos, etc.

• 4 minutes Q&A for Jury

• Preferably 1, maximum 2 speakers

reason • You pitch to present the work of

your team

• You represent the team!

reason • You pitch to present the work of

your team

• You represent the team!

And, in the end of the day, you want to

SELL

reason • You pitch to present the work of

your team

• You represent the team!

And, in the end of the day, you want to

SELL Your product, startup, yourself

audience • You are lucky, your audience is

professionals Understand some IT, Tech, Business,

Economy, Marketing

audience • You are lucky, your audience is

professionals Understand some IT, Tech, Business,

Economy, Marketing

• They do NOT know almost anything

about your project Like you were explaining it to your friend,

teacher, whoever new

audience • You are lucky, your audience is

professionals Understand some IT, Tech, Business,

Economy, Marketing

• They do NOT know almost anything

about your project Like you were explaining it to your friend,

teacher, whoever new

So how should I

pitch then?

timing • You have exactly 04:00 minutes

Use it!

Its not easy to fit; practice!

timing • You have exactly 04:00 minutes

Use it!

Its not easy to fit; practice!

• Its MUCH different when training

and when going for real Present to your friends, mentors, whoever

Bonus is feedback

be sexy • You (hopefully) have a designer.

• He built you an awesome logo.

• Use it for first slide. Just the logo.

Why not.

be sexy • You (hopefully) have a designer.

• He built you an awesome logo.

• Use it for first slide. Just the logo.

Why not.

• Make it beautiful. Use Illustrator,

nice graphics. Let your creatives do

this.

problem • State the problem you solve

problem • State the problem you solve

Don’t be narrative. Just state the problem.

If you need to, use a story.

If you really have to, ask a question.

problem • State the problem you solve

Don’t be narrative. Just state the problem.

If you need to, use a story.

If you really have to, ask a question.

• How BIG is it? How you determined the market size?

• Who is your customer?

solution • Did you solve it?

• How?

solution • Did you solve it?

• How? Now its time for quick and CLEAR resume

Just tell in few seconds what is your

solution about

technical • Make sure everyone understands it

• Try it with your friends / mentors, different

versions, different approaches

technical • Make sure everyone understands it

• Try it with your friends / mentors, different

versions, different approaches

• Use pictures, schemas, videos • Video is safer than live presentation

technical • Make sure everyone understands it

• Try it with your friends / mentors, different

versions, different approaches

• Use pictures, schemas, videos • Video is safer than live presentation

• Show what you managed to do

during the weekend Mockups, prototype, web, application

technical • Make sure everyone understands it

• Try it with your friends / mentors, different

versions, different approaches

• Use pictures, schemas, videos • Video is safer than live presentation

• Show what you managed to do

during the weekend Mockups, prototype, web, application

MVP

team • Investor invests to your TEAM

• You will pivot your idea dozens of

times and he knows it

• Persuade us that your team is

WORTHY that.

market • What is the market response?

• Validation?

• Surveys?

market • What is the market response?

• Validation?

• Surveys?

• Yes, the time is limited. So.. • Get out and ASK the people! (if B2C)

• Get some info from web, partners,

friend companies, etc. (if B2B)

money • Revenue streams?

• Monetization?

• Reasons for that?

• Expectations?

• Be realistic!

marketing • Market-entry strategy?

• Customer acquisition?

• Viral potential?

marketing • Market-entry strategy?

• Customer acquisition?

• Viral potential?

• Going GLOBAL? Scalability?

competition • Who are your competitors?

• How you are better?

• Repeatability?

• Sustainability?

business • When will you breakeven?

• Initial costs?

• Further requirements? • Investor? Angel? Other?

• Cash flow?

business • When will you breakeven?

• Initial costs?

• Further requirements? • Investor? Angel? Other?

• Cash flow?

• Use graphs, no small tables

0123456

finish • State further goals. Plans.

Extensions.

• Highlight your strongest point.

• Leave good impression.

few tips • Get motivated. Browse for good

pitches.

• Practice. A lot. • Its good to prepare what you’ll be saying.

• Get advice and feedback.

• Its your presentation. This is just

hints.

• Be original. Be yours. Different.

few tips • What you spent most time with is

usually NOT the most important for

your presentation.

ask & train • Go to mentors. We are here to help

you to prepare a good pitch.

• Do a tech check. Its painful to solve

technical issues. • Especially if you use audio

• Tech check starts at 15:00

SW Tuzla

Thank you! Questions?

@sudanec

http://sudanec.com