Pitch Presentation

CYCLE OF SURVIVAL

Overview Of Our Film

Three boys get kidnapped and are put in the middle of a forest, where they must escape and grab the treasure. They find out that they are on a TV show and that people are betting money on who will win by escaping first. They find a map, which will help them escape and find the treasure. One of the characters (James), tries to turn the other two characters onto each other so that James could find the treasure himself.

Our Idea

• The aspect of our film that we are going to emphasize in our marketing products are the characters.

• We will include all three characters across all of our products (Poster, Teaser Trailer and Magazine Cover), as this will create a brand for our film.

• We will also use a iconic logo for our film, this will be placed on all of our products to identify the brand easily.

Teaser Trailer

• Our idea for our teaser trailer is to use voice over during a small part of the teaser trailer to allow the audience to understand what the film is about, without giving away the main plot. We will also put our logo of our film on the teaser trailer, so that people would automatically know what film it is. We will use three main characters that will feature in the teaser trailer.

Poster

• For our poster we will use the same logo/title of our film that was used in the teaser trailer, as this creates a brand across all our types of products.

• We will use iconic colours that will also be used on our other products, but these colours will be typical colours that are associated with Action and Adventure films.

Magazine

• Our magazine cover will follow the same colour theme as the poster but will look a little different to the poster, so that it catches the audiences attention but will be easy to identify as the same film.

• We will use the same logo of our film that was used on our poster and teaser trailer on our magazine.

• We will also use the same three characters but will position them in a different way to the poster.

Target Auidence

• We are looking at the target market for The Hunger Games as this film is similar to ours.

• Their target market is 15-24 year olds, with 55% men and 44% women.

• We are attracting young people who are into Action & Adventure films, but are the kind of person who is into the outdoors and survival.

Real Media Text