PitchDear Bauer Media Group,

I am writing to tell you about the new magazine I have produced.

The mode of address for my magazine will be informal. I will help represent my magazine as informal by using quite colloquial language, which means I will be using a lot of slang words instead of formal and sophisticated words. I will also use quite expletive language, which will also help the magazine come across as informal because it’s known for language such as swearing. The reason I want my magazine to be informal is because it’s aimed at a younger target audience, so teenagers and young adults, and they tend to use quite informal language and tend to use quite expletive language a lot. The mode of address will be consistent throughout the whole of the magazine, creating a house style effect. I will achieve this by using informal and colloquial language throughout the whole magazine and make it quite bold and noticeable, so that it stands out to my target audience and they can relate to the magazine. This will help them realize the magazines style and make them want to go back and buy it again. I will also make it an aggressive kind of magazine. I will do this by using dark colours and aggressive looking font styles, like distorted fonts or fonts that look broken and damaged. The dark colours will help it look aggressive because it will look quite mysterious and dangerous, because when you think of aggression or danger, you don’t think of bright pretty colours, you think of dark dull colours. The font style will help it appear aggressive also because if I use something that looks partially broken or distorted, it will look old and beaten down, which will help represent it as aggressive and damaged.

My magazine genre will be the rock genre. I will help represent my magazine as a rock genre magazine by the sorts of artists and bands I include, the sorts of colours I use, the kind of language I use, the sort of font styles I use and the kind of layout I’ll use. For the artists and bands, I will use rock looking bands and artists, and bands and artists that actually play rock music. For the sorts of colours I’ll use, like I said before I’ll use dark colours to represent the genre, because the rock genre uses dark colours to represent the darkness and danger of the genre. For the sort of language I’ll use, like I said previously I’ll use informal language so I’ll use colloquial language and expletive language so I’ll use a lot of slang and swear words to appeal to the target audience. For the font styles I’ll use like I said before again I’ll use fonts that look quite distorted and broken, because the rock genre is messy and is associated with violence and aggression, so it could look like broken glass or old and decaying wood or something along those lines. For the layout I will use quite a messy layout, so it’s not too ordered or neat, because the rock genre is generally quite messy and unorganized, so I’ll layout my magazine this way so it helps to relate to the genre and it fits in. I’ll also make it so it’s consistent throughout the whole of the magazine, to create a house style and so it all fits in with each other and is consistent.

The target audience of my magazine will be at an age range of about 16-25 year olds, so teenagers and young adults. The reason I have chose this specific target audience for my magazine is because the rock genre is quite informal and generally not taken too seriously, so this would fit well with this age range. Teenagers and young adults tend to be informal so they would relate well with the magazine because the magazine would be designed specifically to suit the target audience. As I’ve said previously, I will use informal language so that my audience can relate to the magazine and it will make them want to come back and buy the magazine. My audience will range from males and females, but mainly be targeted towards males. This is because men tend to be messier and not care too much about how they’re seen, whereas women can be quite insecure about how they look and how they’re represented. Also I’ll be using quite masculine font styles and colours, so automatically it will appeal more to men. I will try to target the magazine more towards females by using female bands and artists. My target audiences interests will be quite wide, so they’ll be outgoing, heavy Internet users, quite aggressive and loud, quite careless and reckless, etc. So my magazine will help my target audience be able to relate to their interests by featuring gig pictures, to represent they’re outgoing, I will use quite big, bold and aggressive fonts, and also make it appear as loud.

The content of my first issue will include things like: News, reviews, interviews, posters, features and albums.The way I will lay this out is by having news near the front of the magazine, because it’s one of the main important parts, and so by having that at the front, the readers can read the news before they read anything else.I’d then have things like reviews and interviews after that, because it’s nice to read something that’s a little more laid back and not so serious after reading about the news. The types of reviews I’d have would be editors’ reviews and readers reviews, so you could read a bit of both and see what different people think. I’d have reviews on things like music, gigs, new albums and new and upcoming artists. I’d have interviews with bands and artists that are already well known, so the readers won’t have to familiarize themselves with new artists, and so it’s interesting because you already know the band/artist. After that section, I’d then have features and albums, because features are a main part of a magazine, so I’d want that near the middle/front and then after that I’d have albums, so that they’d be able to catch up on the latest albums and which are the best to buy. Then nearer the end I’d have posters and other miscellaneous things like little quizzes and other things like best gigs. The reason I’d have these nearer the end is because they’re not too important to know, and the posters wouldn’t be in the middle of the magazine splitting it up from reviews and interviews, so it’d be nice and ordered.