pioneers for - malaysiastock.biz amway (malaysia) holdings berhad p.8 our brand over the years...

PIONEERS FOR

A N N U A L R E P O RT 2 0 1 6

Amway (Malaysia) Holdings Berhad

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Annual Report 2016

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PIONEERS FOR TOMORROW

40th ANNIVERSARY

Annual Report 2016


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A RICH HISTORY,A PROUD LEGACYA JOURNEYFROM 1976 TO 2016, AND BEYONDAMWAY Malaysia stands tall within the AMWAY worldwide group as one of the top-10 performing affiliates, backed by impressive indicators, such as sales turnover, profitability and a strong Core AMWAY Business Owner (ABO) Force of more than 251,000 ABOs.

Listed on the Bursa Malaysia Main Market since 1996, AMWAY Malaysia is a leading direct selling company in the country offering a wide range of differentiated quality products. Ever since its inception in 1976, AMWAY Malaysia has always had one aim in mind: to help Malaysians live better lives.

Its achievement today is only possible because of the solid partnership between the Company and ABOs. Together with the Founders’ Fundamentals and AMWAY’s Values, this partnership has been driving AMWAY Malaysia forward, and will continue to do so in the years to come.

1976 - 1978

AMWAY Malaysia began operations with five employees at

Jalan Ipoh, Kuala Lumpur.

AMWAY Malaysia relocated to Jalan Semangat, Petaling Jaya.

1979 - 1980

First Regional Distribution Centre in Butterworth, Pulau Pinang.

First NUTRILITE™ product, Family Pack, launched.

1981 - 1984

AMWAY Malaysia moved to Jalan 225, Petaling Jaya.

Sponsored the launch of the Malaysian Youth Symphony Orchestra.

Contributed RM500,000 towards the construction of the Tunas Harapan

Homes in Kuala Selangor.

AMWAY Lottery Draw, in conjunction with its 10th anniversary, with proceeds

going to charity.

1985 - 1986

1987 - 1988

First locally-manufactured product, ALLANO™ Family Talcum Powder.

Ground-breaking ceremony of the new AMWAY Malaysia HQ

by Rich DeVos.

OUR HERITAGE OVER THE YEARS

Annual Report 2016

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Annual Report 2016

Listed on the Main Board of the KLSE.

AMWAY Malaysia celebrated its 20th anniversary with Family Day at

Sunway Lagoon.

The first AMWAY Diamond Advisory Council (ADAC) was formed.

Celebrated the First Crown Ambassador Peter Lee & Choi Kit.

1996 - 1997

1989 - 1990

NUTRILITE Health & Fitness Fair, the first of its kind.

Grand opening of new HQ at 34, Jalan 223, Petaling Jaya.

Launch of locally sourced AMWAY Shoppers Catalogue.

1991 - 1992

AMWAY Malaysia sales exceeded RM100 million.

AMWAY Water Treatment System (WTS) introduced, hugely boosting

sales growth.

1993 - 1995

Quality Life – Live It, a campaign to foster caring and sharing

among the community.

New packaging of NUTRILITE, Personal Care and ARTISTRYTM products.


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OUR HERITAGE OVER THE YEARS


2002 - 2005

AMWAY Malaysia was ranked amongst the Top-10 Overall Best-Managed Malaysian company by AsiaMoney.

“One By One”, a campaign to help children in need, was launched.

NUTRILITE and AMWAY WTS received Reader’s Digest Superbrands

Awards, the first of many awards in the years to come.

AMWAY Malaysia sales exceeded RM500 million.

2006 - 2008

AMWAY Malaysia received the BrandLaureate Award 2006-2007

for best direct selling brand.

NUTRILITE DOUBLE X™, ATMOSPHERE™ Air Purifier and eSpring™ Water Treatment

System launched.

Celebrated the first Founders Crown Ambassador Charlie Lee Kim Soon and

Linda Ng Kwee Choo.

AMWAY Air Treatment System (ATS) was launched.

ARTISTRY became the official cosmetics sponsor of

the movie Nafas Cinta.

“Toy for a Smile”, a campaign to bring cheer to children.

AMWAY2u.com went live, enabling online transactions 24/7.

1998 - 2001

Annual Report 2016

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Annual Report 2016

AMWAY Brand Experience Center opened in AMWAY HQ.

First AMWAY Enterpreneurship Convention held.

Brand new HQ opened at 28, Jalan 223, Petaling Jaya.

2009 - 2012

We celebrated 40 years of operations in Malaysia as a RM1 billion company. We will continue to grow from year to year, driven by our passion to achieve success together

with our ABOs. With this strong partnership, and AMWAY

Values, we are confident that we will continue to pioneer innovations well

into the future.

2016 & Beyond

2013 - 2015

Launched the eViewer, eLibrary, ePayment Gateway and AMWAY Central.

Celebrated NUTRILITE’s 80th anniversary with Colour Fun Run.

AMWAY Malaysia sales exceeded RM1 billion.

NUTRILITE BodyKeyTM Weight Management Programme launched.


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OUR BRAND OVER THE YEARS

NUTRILITE is a vitamin, mineral and dietary supplement brand that provides a complete array of supplements for a range of needs, including general nutrition, heart health, weight management, and children’s nutrition.

NUTRILITE sources natural, organic plant concentrates, many grown on our own certified organic farms, and highly purified vitamins and minerals from around the world to meet our exacting quality standards.


BEST OFNATURE BEST OFSCIENCE

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All ingredients used in NUTRILITE products are extensively researched, tested and formulated to provide a product that meets the nutritional needs of people on their way to optimal health.

Annual Report 2016


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We believe that beauty is derived from truth. Truth that comes from careful, modern scientific discovery, and the belief that every woman’s individual beauty should be celebrated.

This philosophy and practice has placed ARTISTRY as the world’s #1 direct selling, premium beauty brand*.

OUR BRAND OVER THE YEARS

* Euromonitor International Limited, euromonitor.com/amway-claims

BEAUTYBEGINS WITH ARTISTRY

Annual Report 2016

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Annual Report 2016

Experience the endless, exceptional benefits ARTISTRY products can provide you.


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OUR BRANDOVER THE YEARS

The eSpring™ Water Treatment System and ATMOSPHERE™ Air Purifier are testaments to AMWAY’s constant drive to break new grounds with the latest innovations to meet the increasing market standards for safety and efficacy. Combining state-of-the-art technologies with sleek and contemporary design, these devices fit effortlessly into varying lifestyles, meeting the common, vital need for clean water and clean air.

With the touch of a button on the ATMOSPHERE Air Purifier, you are able to transform the environment and enjoy clean, refreshing indoor air. This convenience enable us to achieve a sense of dignity, pride and esteem by having quality, clean air.

ENJOYTRUE WATER AND AIR

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The eSpring Water Treatment System provides clean, fresh-tasting water while retaining beneficial minerals every time you turn on the tap. This innovation is a giant step in the direction of safe, clean and sustainable drinking water.

pioneers for - malaysiastock.biz amway (malaysia) holdings berhad p.8 our brand over the years...

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