pinterest in 15 minutes: how brands can profit from pinterest

44
. Presented by in 15 minutes

Upload: overdrive-interactive

Post on 19-Jan-2015

5.602 views

Category:

Technology


9 download

DESCRIPTION

In this webinar presentaion, we delve into what Pinterest is, the SEO benefits of Pinterest to utilize, and 25 plus ways to use Pinterest for your company.

TRANSCRIPT

Page 1: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

.

Presented by

in 15 minutes

Page 2: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

2

.

Questions?

• Submit Questions:

• Via the GoToWebinar “Questions” Box

• Twitter: @ovrdrv or #pindrive

• Join Our Google+ Hangout Afterwards

Page 3: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

3

.

Overdrive: Integrated Online Marketing Agency

Search Engine Optimization

Search Engine

Marketing

Online Advertising,

Media

Social Media, Blogs

Creative, Website Design

Marketing Automation,

Email Marketing,

etc.

Analytics

Page 4: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

4

.

Less than 2 hours:• 306 repins• 64 likes• 3 comments

Page 5: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

5

.

Presenters:

Ja-Naé DuaneDirector, Social Media MarketingOverdrive Interactive@TheSunQueen

Danielle LaurionSocial Media SpecialistOverdrive Interactive@dlaur5

Page 6: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

.

What is Pinterest?

Page 7: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

7

.

Page 8: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

8

.

Pins by Method

Source: http://www.businessinsider.com/6-charts-that-reveal-the-truth-about-pinterests-crazy-growth-2012-2?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29&utm_content=Google+Reader#40-60-of-users-still-actively-pin-or-share-items-on-pinterest-8-weeks-after-theyve-joined-3

Page 9: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

9

.

Pinterest’s Growth

Source: http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/?sm=twitter&date=020812

Page 10: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

.

25+ Ways to Use Pinterest

Page 11: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

11

.

Hold a Contest!

Page 12: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

12

.

Add the “Pin It” Button

Page 13: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

13

.

Conduct Market Research

Page 14: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

14

.

Couponing

Page 15: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

15

.

Put a Price on It

Page 16: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

16

.

“How To” and “Tutorials”

Page 17: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

17

.

Video: Lights, Camera, Action!

Page 18: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

18

.

Company History

Page 19: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

19

.

Visual Portfolio

Page 20: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

20

.

Archive Past Products

Page 21: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

21

.

Show Behind-the-Scenes

Page 22: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

22

.

Customer Service

Page 23: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

23

.

Create a Testimonials Board

Page 24: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

24

.

Human Face of Your Brand

Page 25: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

25

.

Show Company Culture

Page 26: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

26

.

Events and Conferences

Page 27: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

27

.

Become an Information Curator

Page 28: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

28

.

Repurpose Content

Blog Post

Graphic

Page 29: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

29

.

Optimize Profile

Keyword Rich Description and URL

Add Company URL and Social Channels

SEO Title

Page 30: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

30

.

Keyword Rich Board Header

Page 31: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

31

.

Optimize Each Pin

NoFollow

Keyword Rich Description

NoFollow

Page 32: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

32

.

Have Multiple Board Administrators

Page 33: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

33

.

Tag people in your pins

Page 34: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

34

.

Share your Pin!

Page 35: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

35

.

Add an RSS Feed

Page 36: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

36

.

Integrate into your Blog

Page 37: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

37

.

Increase Traffic

Page 38: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

38

.

Who has Pinned from your site?

http://pinterest.com/source/landsend.com

Page 39: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

39

.

Questions and Discussion

Page 40: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

40

.

http://www.facebook.com/overdriveinteractive

Page 41: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

41

.

Upcoming Webinars

“Opportunities in Online Advertising”Thursday, March 1512:30-1:30 PM ET

Page 42: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

42

.

Please fill out the online evaluation!

Page 43: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

43

.

Thank you!

Ja-Nae DuaneOverdrive Interactive, Director of Social [email protected]

Danielle LaurionSocial Media [email protected]

Moderator: Louis GudemaOverdrive Interactive, Vice President of Business [email protected]: 617-254-5000, x1103

Page 44: Pinterest in 15 Minutes: How Brands can Profit from Pinterest

.

Thank You