pinterest for your business best practices
TRANSCRIPT
PINTEREST FOR YOUR BUSINESS
BEST PRACTICES
SO, WHAT IS
• Pinterest Is A Social Networking Website Where Users Can Upload, Save, Sort, And
Manage Images— known As Pins
• Pinterest Acts As A Personalized Media Platform. Users Can Browse The Content Of
Others On The Main Page.
• Users Can Then Save Individual Pins To One Of Their Own Boards Using The "Pin It"
Button, With Pinboards Typically Organized By A Central Topic Or Theme.
• Users Can Personalize Their Experience With Pinterest By Pinning Items, Creating
Boards, And Interacting With Other Members. By Doing So, The Users "Pin Feed"
Displays Unique, Personalized Results.
• Pinterest Is The Fastest Growing Social Network Ever.
• Pinterest Was Launched On March 2010
• 300+ Employees. Current Alexa Rank: 28
• Founders: Ben Silbermann, Evan Sharp and Paul Sciarra
• HeadQuarter Location: San Francisco
QUICK FACTS
• The Site Is Most Popular With Women
• 83% Of The Global Users Were Women in 2012.
• For January 2012, Comscore Reported The Site Had 11.7 Million Unique U.S. Visitors,
Making It The Fastest Site Ever To Break Through The 10 Million Unique Visitor Mark.
• Ads On The Site Could Generate As Much As $500 Million In 2016, Estimates Michael
Pachter, An Analyst At Wedbush Securities
QUICK FACTS CONTD.
OK GOT IT….
But why Should I Use it For
Business ???
BECAUSE…
• Pinterest Users Are Higher Spenders
• Pinterest Users Spend $180 Vs. An Average Of $85 Spent By Facebook Users
• Pinterest Drives More Sales Than Facebook.
• Pinterest Helps Business To Acquire More New Customers Than Any Other Social Media.
SO , LETS GET STARTED…..
START WITH ANEYE-CATCHING PROFILE
Create A Business Account And Verify Your
Website. This Lets Pinners Know That It’s The
Real You, And It’ll Also Give You Access To
Pinterest Analytics
Pick a profile image that will help people
recognize you (logos work great).
CREATE AND ORGANIZE BOARDS
• Create A Range Of Boards That
Showcase Your Brand’s Personality And
Taste
• Make Sure Each Board Has Enough
Pins
• Give Your Boards Clear Names So That
People Can Tell What’s On Them
PINNING FORMULA
• Pin At Least Once A Day So Your Followers Get
Fresh Content In Their Home Feeds.
• Don’t Just Pin Your Own Stuff. You Can Tell A
Richer Story By Adding Pins From Others.
• Make Sure Your Pins Link Back To Somewhere
Helpful, So That Pinners Can Have A Better
Experience And So That You Can Get More
Referral Traffic To The Right Places.
ENGAGE WITH OTHERPINNERS
• Follow Other People’s Boards And Repin,
Like And Comment.
• Create Group Boards And Invite People
Who Love Your Brand To Contribute.
• Make It Easy For People To Pin Your Stuff
By Adding The Follow Button To Your
Website.
THE ART OF THE PIN: IMAGE
• Use High-quality Images
• Go For Taller Pins.
• Pins With Multiple Images Can
Work Well
• Minimize The Amount Of Text On
An Image
THE ART OF THE PIN: DESCRIPTION
• Every Pin Should Have A Description That
Gives Context.
• Write Thoughtful, Timeless Copy
A CLOSER LOOK AT SEARCH
• Be Specific
• Pre-populate Pin Descriptions On
Your Website
• Don’t Just Drop In Keywords Or
Hashtags
MAKE YOUR WEBSITE PINNABLE
• Use Plenty Of High-quality
Images
• Add The Pin It Button To Your
Site
• Make Pins From Your Site More
Useful
ITS NOT OVER…
• Learn From Pinners
• Encourage People To Add Pins
• Show Off Your Most Popular
Pins On Your Website
