pinterest for business - seminar slides
TRANSCRIPT
Pinterest for Business10 Success Steps!
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Remember the trees, please enjoy digitally.
Explanatory notes are in plain text.
Outline - Big Picture
1 - Understanding & Strategy > Tips & Tricks2 - Pinterest vs. Facebook vs. Others3 - 10 Success Steps for Pinterest!4 - Brands Using Pinterest Successfully5 - Q&A
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
YouTube has free videos on learning the mechanics of using Pinterest.Search for what you want; quality may vary!
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Better yet, invest $25/month and subscribe to Lynda.com for better videos on many topics. You can google a 7-10 day free trial coupon code.
1 - You Can Make Money 2 - You Can Drive Traffic3 - Reach New Prospects Easier4 - Reach Prospects Ready to BuyCopyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Pinterest offers many advantages over other socialmedia platforms. Here’s some big ones!
Past
Present
FutureCopyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Comparison of What These Platforms Mostly Cover
•Sharing => Collecting •Active Research•Distribution Built In•Self-Curated
•Sharing => Response •Passive Consumption•Distribution “Voting”•Mosh Pit
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Deeper comparison between Pinterest and Facebook
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Facebook is a “river of content” that flows; They decide what you see. You’re not “keeping” anything.
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Pinterest is all about collecting and trading pics and ideas that matter to you. The gems you keep!
INTENTPinterest is all about dreams and planning, which is why more purchasing decisions and sales are made on this social media platform. That’s the “secret sauce!”
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Your Pinterest is a big cork board for you to collect images. Your Pinterest is made up of smaller boards by topic.
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Collect what matters to you!
business.pintrerest.com
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
By adding all the right ingredients,your Pinterest will be more successful!
10 Best Practices ––––––––––––––
PinterestSuccess
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Great Photography is a Must !
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Nobody is going to collect boring images; they will collect other boards’ similar ideas before yours!
Identify Your Niche Audiences
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Most businesses have 3-5 customer personas or customer types. Each has different interests, needs, wants!
Look for the Funny, Unique, and Surprising Angle
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Ideas that stand out are much more successful and shared a lot more!
Silo Your ContentBe sure to put yourcontent in specific“silos,” separatingout different topicsyour potential customers might be searching for.
General boardswon’t get found.
Specific boardsthat cover nichetopics are more likely to be found in searches.
Good example of boardwith narrow topics.
Make Your Website “Pinnable”
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Adding social plug-in buttons to your website requires installing some code. This may be a little advanced for many to do on your own, but well worth the effort and investment if your business has very visual products or services!
Interact with Other Pinners
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Social media is about being social.If you interact and collect others’ content, they are likely to follow you and respond to your content. After all, you share similar interests! Perhaps you’ll even be doing business together.
Create Infographics
Infographics are very viral on social media. They can be fun and simple like this example or more professionally produced.Infographics have a long life span andkeep on getting shared compared to other content.
Next page has an example of a moreprofessionally produced infographic.
Consider Promoted Pins
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Spending a little money to promote some good pins of yours is a great “firestarter.”
Since promoted pins are relatively new, the cost is low! A great opportunity.
Use Pin to Win Promotions
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Pin Promotions can help spread your brand imagesand also support other platforms, like Facebook.
Review Your Analytics
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Brands We Can Learn From
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
WHOLE FOODS1 - 54 Special Interests2 - Related to Brand3 - On Brand4- What Customers Like
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
FREE SPIRIT1 - Fashion, Music, Lifestyle2 - Bohemian3 - Behind-the-Scenes
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
CONTAINER STORE1 - Custom/Curated Blend2 - Solutions3 - Creative
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
INTEL1 - Past + Future2 - UGC Content3 - Humanizing
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Summary
1 - Get Great Photography2 - Identify Your Niche Audiences3 - Be Funny, Unique, & Surprising!4 - Silo Your Content5 - Make Your Website Pinnable
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Summary
6 - Interact with Others 7 - Create or Use Infographics 8 - Consider Promoted Pins 9 - Pin It to Win It Promotions 10 - Check Your AnalyticsCopyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Pinterest Resources
ohsopinteresting.commarketingonpinterest.com
SocialMediaExaminer.comMashable.com
GOOGLE IT!
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Remember, Pinterest is a discovery platform!
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Users find and collect what is important to them. Often, thesecollections are plans (dreams!) for the futureand purchasing decisions.
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Each social media platform hasdifferent advantages and disadvantages.
Be sure to think about USER INTENT when planning your strategy.
Charlie ConardCo-Founder and Principal Social Go To245 W 29th Street, Suite #1202New York, NY 10001
socialgoto.comfacebook.com/socialgoto
We help businesses get more and better customers fromwhere their prospects are spending their time... on social media.