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www.piligrimxxi.com journey and discover world through time portals AAA

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Page 1: Pilgrim XXI

www.piligrimxxi.com

j o u r n e y a n d d i s c o v e r w o r l d t h r o u g h ti m e p o r t a l s

AAA

Page 2: Pilgrim XXI

99% of historic monuments around the world have been destroyed. All historical events have disappeared without a trace in time.

Hard to visualize how ruins actually looked like

The problem: time destroys

Page 3: Pilgrim XXI

• They are difficult to satisfy only the ruins• They dream of seeing the legendary places in the

heyday• But all the available information - text, text, text• And finally they feel frustration• For most there is no reason for the return trip

Tourists are attracted fun and entertainment

The problem: frustration

Page 4: Pilgrim XXI

PiligrimXXI is like a time machine. It is an augmented reality mobile application which helps tourists see the past.

bored among the ruins? … turn on time machine!

Solution: the time machine

Page 5: Pilgrim XXI

Product: mobile application

With PiligrimXXI you can:• walk around and discover the interior virtual

buildings • communicate with animated virtual characters• watch broadcasted ancient historical events• use audio guides, virtual video boards and tags• discover other historic locations around

Page 6: Pilgrim XXI

Technology

TOOLS: NET, C/C++ ,SQL Server, Unity 3d, markerless AR GPS,Windows Azure.

DESIGNED: for iOS, ANDROID DEVELOPED:• GPS anchor for virtual 3D objects on real

terrain• Technology to create and manage databases

containing arrays of contrasting points on the real terrain

• Gyro technology patch for Vuforia, MetaioPROTECTED:Obtained Russian Governmental Registration for the Computer software

Mission: create a platform that will manage the installation of an augmented reality objects anywhere in the world using the technology markerless position

Page 7: Pilgrim XXI

Technology

Page 8: Pilgrim XXI

Market

535 mln. incoming tourists annually Europe180 mln. who used tablets

1,5 billiontourists annually worldwide

Our immediate aim

Daily 10k visitors per locationtraffic Generation.70 locations in 3 yearsConversion Rate: From 0,5% for 4% paid downloads per location for 3 years

+5 %

Page 9: Pilgrim XXI

Full 3D scenes with GPS anchor

AR guide with 2D pic or Chroma key movie

Markerless AR on wide territories

AR tools

Competition

WE ARE THE FIRST TO USE MARKERLESS AR ON LARGE AREAS!

Page 10: Pilgrim XXI

Consumption patterns

Hey! Seriously...Competitors?

One of AR mobile apps

LOOKING FOR FUN

SUBSTITUTE

Page 11: Pilgrim XXI

• Partnership with the tourism administrations of the regions;

• Integration with tourist services;

• Promotion in social media;

• Preset the application on mobile devices;

• Partnership with providers of mobile Internet;

• Sales through stores of mobile applications;;

Promotion channels

Page 12: Pilgrim XXI

Business model (3-th year)

10 M PAID DOWNLOADS

$ 2.3 APPLICATION'S FEE

TOTAL 240 M VISITORS PER YEAR

70 PILIGRIM XXI LOCATIONS WORLDWIDE

$ 23 M

CON

TRAC

TS

$ 2 M $ 42 M

ADVE

RTIS

ING

B2G B2C B2B

Page 13: Pilgrim XXI

Financial planP&L     Year 2 Year 3 Year 4          Revenue $ 20 625 3 555 250 62 171 250  Gross margin $ 14 450 2 809 300 51 549 575  gross profit margin % 70,0% 79,0% 82,9%  Operation Profit $ (393750) 952925 45 926 450  

operating margin % -1893% 27% 74%    Cash Flow Statement     Year 1 Year 2 Year 3          Operation CF $ (358 875) 831 375 41 298 800  Investment CF $ 580 075 345 200 –  Financial CF $ 580 075 345 200 –  FCF $ 221 200 1 176 575 41 298 800  

 Investments                    Required investments $ 925 275 580 075 345 200              Economic indicators                    NPV 817251 >0  

discount rate 30%  

IRR 193%>30%  

PI 2208% >1  PBP   1                

The calculations of average conversion value at 1.5% within three years

Page 14: Pilgrim XXI

October 2014: Partnership agreement with EpsonOctober 2014: Web Ready: III place, won the nomination Intel, LENTA.RUAugust 2014: Highest rating (AAA) от Russian Startup RatingAugust 2014: B2B deal to create AR park – mansion Altun, Russia July 2014: 20 000 users the Ludza Castle AR park June 2014: Startup Village: won the nomination Sberbank Technology May 2014: The Microsoft Seed Fund grant

April 2014: Completed B2G deal for the Ludza Castle AR park (Latvia) April 2014: the Russian Startup Tour: St. Petersburg stage winner

Nov 2013: Pre-seed investment of FPPI July 2013: Foundation

Milestones and achievements

2017 Plan: 70 locations, 9 B2G Contracts, 10 mln paid downloads, revenue $67 mln

Page 15: Pilgrim XXI

Team

MaximDoroshenkoCTO

IliaKorguzalovFounder,CEO

Diana SorinaFounder,CMO

TatianaChernikhFounder, Research

IgorRozhdestvenskyMentor

15+marketing and brandingtourist marketpublisherentrepreneur

15 +history and ethnographytourist marketpublisher entrepreneur

8+software development for mobile platforms

15+JournalistEditor,PR

20+PhD in Physics, Theoretical & mathematicalentrepreneur

Natalia Kirichenko – sales, Alex Vishniakov – developer, Stanislav Bayanov – 3D modeller

Page 16: Pilgrim XXI

Resume

Requested investments 2014-15: $750k

Investment aim 2015: Install 30 locations per year and 1.6 m paid downloads

Revenue after investment:2nd year: $3,8М3rd year: $67М

We have:• 20 000 users for 3 mons on our first AR Park – the Ludza Castle• Pre-seed investments we had $170K• Microsoft Seed Fund Grant• 2 B2B2G deal worth $ 67 K• 3 B2G contract to be signed• 3 locations coming soon on B2C market