Synergy In Our Campaign

Logo

We used the same logo in all three of our artefacts. The logo acted as an anchor for our brand and was very flexible so we could include it in many different ways across our artefacts.

Music Video

Drum Kit

Text at end

Digipak

Album Title

Website

Website Header

Digipak Spine

Merchandise in store

We used a blue lace texture as the background for our album cover and website.

Both we and our audience thought that it connoted the retro, vintage elements of Pilgrim's star identity.

Lace Texture

Digipak

Website

We kept our colour scheme of blue, white, grey and black consistent throughout our three artefacts. This gave our

campaign visual synergy.

Colour Scheme

Website

Digipak

Music Video

Pilgrim's costume, hair and make-up stayed the same style throughout our products.

Styling

Typically indie

costume

Naturalistic hair & make-up

Website

Digipak

Music Video