piggy backing on the tobacco tax increase
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Piggy Backing on the Tobacco Tax Increase. Primary Tobacco Users Family Physicians Dentists Mental Health Centers. Secondary Physicians Physicians’ Assistants Nurses Health Plans Pharmacists Community Health Centers Diabetes Educators Chronic Disease Programs Faith Community - PowerPoint PPT PresentationTRANSCRIPT
Piggy Backing on the Tobacco Tax Increase
Audiences Primary
• Tobacco Users• Family Physicians• Dentists• Mental Health Centers
Secondary• Physicians• Physicians’ Assistants• Nurses• Health Plans• Pharmacists• Community Health
Centers• Diabetes Educators• Chronic Disease
Programs• Faith Community• Employers
Messaging Cost Economy Health Concerns
Important Reasons to Quit
83%
74%
57%
42%
18%
0%
20%
40%
60%
80%
100%
Health now Effect on others Cost Doctor/Dentist Smoke free air law
Call to Action: Physicians and Dentists
Advise your patients to quit now
Enroll as a “Time 2 Quit Preferred Provider”• Refer to Quitline
• Use Quitline Fax Referral System
Call to Action: Tobacco Users
Make a Quit Attempt• Call the Quitline for help
in setting up your personal quit plan
• See your doctor or dentist for a prescription to help you quit
Tactic: Physicians and DentistsMarch
Letter from Dr. Judy Monroe, State Health Commissioner
Resources with letter• Sign up as a preferred provider for Time 2 Quit
• Pharmacotherapy chart
• AAR mini-poster
• Quitline fax referral instructions
• Quitline promotion mini-poster
Registration form for T2Q preferred provider
Tactic: Secondary TargetMarch-April
Same plan, but tailored for each specific audience
Tactic: Employer OutreachApril
Targeted List (Largest employers, Small employers who qualify for tax credit, Inshape Employer partners, HR Directors)
Initial Letter from Dr. Judy Monroe, State Health Commissioner
Email blasts to HR / Benefits Directors Tool kit (Newsletter inserts, pay stub stuffer,
table tent pdf, mini-poster pdf, quitline promotional material)
Tactic: Media AdvocacyMarch-April
Statewide Media Tour: Hold employer/large health care facility event in each large media market (Media target is TV)
Editorial board visit with newspapers Swiss cheese news release for local coalitions
in all counties Call to action: Conduct a strong outreach
program with your employees while the cost of cigarettes is going up- will make them healthier while saving you money.
Tactic: Paid MediaApril
Black and Hispanic Media Specifically focus on increase in cost for
“little cigars” Call to action: Make a quit attempt
Tactic: Smoker DatabaseOutreachMarch- October
March/April: Cost is going up, Never been a better time to quit
July: Testimonial from quitters August: Get ready for Q2W Contest
Tactic: Quit 2 Win ContestJune-October
Indiana’s 3rd statewide Quit 2 Win Contest Extend the push from the federal tax increase
into next October Continue the urgency to quit
Contact Information
Karla S. Sneegas, MPH317.234.1787
[email protected] www.whitelies.tv
www.voice.tv