piata ciocolatei din romania

Upload: mtt

Post on 13-Oct-2015

8 views

Category:

Documents


0 download

DESCRIPTION

Date statistice despre jucatorii din piata ciocolatei.

TRANSCRIPT

2012: Kandia (det. de fam.Meinl, unul din cei mai mari prod. Pe p-ta Europeana a cefelei) >>achizitioneaza Heidi (detin. Laderach) ->> devine cel mai mair eproducator in .RO (echipele de Management raman separate)2011: Kandia 20% (det. de fam.Meinl) Nr. 2 din p-ta de ciocolata >>achizitioneaza Supreme Chocolat (nr. 3 pe P-ta de ciocolata)Distribuitor PREXICO: In acest moment brandurile cu care Mars este prezenta in Romania pe piata de ciocolata sunt : Snikers,Mars,Twix,Bounty,Milky Way,Celebration si M&M. Impartirea pietei in Val: Kraft 24%, Kandia 18% , Mars 8%, Ferrero 14%.vanzarile obtinute pe sase segmente, respectiv tablete, praline, batoane de ciocolata, napolitane invelite in ciocolata, figurine si creme de ciocolata.Oficialul Kraft Foods Romania considera ca piata din Romania are un potential mare de crestere, in conditiile in care consumul local de ciocolata se afla mult sub media pe Europa.Principalii jucatori de pe piata ciocolatei din Romania sunt Kraft Foods Romania, Kandia - Excelent, Supreme Chocolat, Nestle, Modares Food si Ferrero.FERRERO Cea mai cinstita companie din lume, 2009 The Reputation Institute's Global Pulse is a measure of corporate reputation calculated by averaging perceptions of four indicators--trust, esteem, admiration, and good feeling--obtained from a representative sample of at least 100 respondents in the companies' home countries. The Global Pulse scores are on a scale of 0 to 100.Ferrero Gran Soleil received the Excellence in Innovation Award. The prestigious recognition was accepted by MD Gino Lugli, who revealed the secrets to the success of the new chilled desserts and pointed out that Ferrero aims to develop products that create a new demand instead of catering to existing market trends. It prefers to create a new need for its products instead of meeting a need whose fulfilment has already been accomplished by someone else. This philosophy has enabled the company to create new market segments providing more interesting opportunities for consumers. The invitees to the Superbrands Tribute Event, all of them members of the exclusive Superbrands Consumer programme, are described in the fourth edition of the Superbrands book that devotes two pages to each of the top-performing brands, with information on the brand history and recent developments, plus two pages of photos.Superbrands is considered the Business Bible in the field of brand information worldwide, since it identifies, in an independent, non-partisan manner, those brands that stand out for innovation, R&D, service, quality, specificity and relevance to the territory.Ferrero prin Dinamica Distributie2000Seca Distribution asigura distribuitia marcilor Ferrerox