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P h o t o e l e c t r i c S m o k e A l a r mPublic Awareness Campaign

Chief Marc McGinn, Warning about the Deadly Ionization Smoke Alarms in Hundreds of Mill ions of Homes around the World

Note:This Public Awareness Campaign document advises the public about photoelectric smoke alarms and is designed for use by any Fire Department.

Customizable templates will soon be available for all artwork.

Ideas/feedback welcome and appreciated (see last page).

Public Awareness Campaign - Overview

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Passenger Side

page 7

Signwri t ing pages 5-6

Fi lms page 6

TV Advert is ing

Driver Side

TShir ts

Door-Hangerspage 4

Public Awareness CampaignFor thirty years the truth about ionization smoke alarms/detectors has been kept from the public and fire fighters.

In 1980 the International Association of Fire Chiefs (IAFC) warned about ionization smoke alarms saying they had no other choice but to recommend photoelectric smoke alarms. They also warned that combination ionization-photoelectric smoke alarms were not the solution.

Tragically, since 1980 tens of thousands of people have been needlessly maimed or killed as a result of the truth about ionization smoke alarms having been kept from the public and our fire fighters. In 2006, the truth began to emerge when fire fighters in Barre City Vermont made a stand and pushed for new, photoelectric-only smoke alarm legislation.

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A Message from Two Dad’s who Lost their Daughters

Dean Dennis

“I was appalled when I heard Kidde was going to be here and I was appalled when I heard Underwriters Laboratories was going to be here. They are here for one reason - profits. They want to protect their monetary interest . . . We want to protect your kids.”

Doug Turnbull

A Message from Chief McGinn

Dean Dennis at the Albany City Council Meeting to legislate for photoelectric smoke alarms. 19 July, 2010

More > > >Credit: Emilie Raguso Credit: Emilie Raguso

While we can not warrant or guarantee the performance of any device, for your safety we urge you to install photoelectric smoke alarms in place of, or in addition to, any alarms you may now have. Evidence shows, photoelectric alarms are much faster at detecting lethal smoldering fires and they are also far less prone to sounding nuisance alarms.

Sincerely,

Marc McGinnAlbany (CA) Fire Chief1992-2011

Chief Marc McGinn

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Public Awareness Campaign - Door Hangers (actual size)

Note: Above artwork is subject to approval - final artwork will be posted once available.

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Albany Fire Department Firefighter/Paramedic, Eric Ortenblad

Public Awareness Campaign - Sign Writing

Albany Fire Chief Marc McGinn with Albany City Manager, Beth Pollard

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Firefighter/Paramedics James Sanders & Brett Schlueter

Public Awareness Campaign - Films

All World Fire Safety Foundation films have been designed to help the public, fire fighters and fire industry professionals gain a better understanding of fire safety in the home.

The Foundation is working with US Fire Department on the customization of its films for the benefit of their citizens.

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Public Awareness Campaign - TV AdvertisingNot For Profit TV is working with Fire Departments across America and the World Fire Safety Foundation to create a series of smoke alarm TV ads.

The first ads are planned to be screened in Australia in December, 2012 and in the US from january 2013.

Businesses and members of the public will be able to sponsor the TV ads to help spread this life-saving message:www.SmokeAalrmWarning.org/tvcampaign

Albany Fire Chief Marc McGinn

Question: Who Said That?

Jennifer Mayerle, CBS Atlanta

Answer: CBS Atlanta

CBS’s “Deadly Smoke Detectors” exposé is: Here > > >

Public Awareness Campaign - Media

PLEASE - Help Spread the Word . . .Fire Departments across America are standing up and making a no-compromise stand on smoke alarms..

Please help the Foundation spread this vital, life-saving message by:

1. Advising all your family and friends, and your local fire department, and

2. Tell us your ideas for the Global Public Awareness Campaign.

Thank you - from the team at the World Fire Safety Foundation.

E-mail Us YOUR Bright IdeasPlease E-mail your bright idea/s to:ab@thewfsf.org or click Here > > >.(Note: ALL E-mails are answered personally.)

Public Awareness Communication - Spreading The Word

Congratulations Captain Jay JorgensenBright Idea 1: Use Fire Engines as billboardsBright Idea 2: “Killer” TShirts (see page 2)