phoenix fashion week 2016 digital program

PHOENIX FASHION WEEK 2016

PHOENIX FASHION WEEK 2016 3

Russell GoldsteinAdvisor

LETTERFROM THEEXECUTIVEDIRECTOR

Fashion. Education. Community. Here we are once again at THE fall fashion event of the year…Phoenix Fashion Week at Talking Stick Resort. Each and every season I get so excited to share our fast growing brand with the 1,000’s of fashionistas attending our week long calendar of events filled with Fashion, Education and Community activations. But, like clockwork each and every season…we also get so many questions like, why do we this, how do we do this, and what is our end goal? Well…

Our mission is to Push Arizona Fashion Forward! But, what exactly does that mean? It means that since the beginning, Team Phoenix Fashion Week set the bar high within the Arizona fashion industry and we have been raising that same bar every season since 2008. We began as a one-day celebration that has grown into a sustainable year-round fashion business producing (12) different fashion events in (12) different locations around Arizona.

How Did We Do It? We clearly defined who we were and who we were not. We were definitely about the ‘Business of Fashion’ first and foremost. We definitely were not going to listen to the naysayers. We are clearly about helping emerging designers build sustainable and successful fashion brands. We clearly were never going to give up. We were 100% about improving on our mistakes and we were never afraid to

try again. In other words, our common sense approach and relentless work ethic forged our way to becoming the leading fashion industry event in the Southwest.

Your Best or Nothing! Brand partner Mercedes Benz inspired this kind of thinking amongst our team. It is true, when you really know who you are and when you give your best effort day in and day out in the pursuit of your goals, you naturally push everything and everyone around you forward. This is the ‘secret to our sauce.’

That mindset and high bar expectation is why we believe designers from around the globe seek us out to showcase their collections on our runway every October. We know that is why national brands want to align with the Phoenix Fashion Week brand. In real time, we are watching the tide turn, Arizona is rapidly moving fashion forward.

So What’s Next? Our team just launched an m-commerce App, we are launching an ‘All Things Fashionable’ robust website, our designers are dressing TOP entertainers like, Carrie Underwood, Gwen Stefani, Katy Perry, J Lo, Beyonce’, Nicki Minaj, Paris Hilton, and more! In other words we will continue to push Arizona Fashion Forward. Not bad for a brand that began as a one-day celebration. Come join us!

–Brian Hill, Executive Director Phoenix Fashion Week -Mom, Michelle, Jada, Family

ADVISORS

Percy KnoxAdvisor

Hermann PlankAdvisor

Chris DetertAdvisor

Liz RileyEducation

DIRECTORS

Brenna MosesOperations

Alison CallawayEducation

Christina ZieglerVIP Relations

Abbei BrownDesigners & Buyers

Dynelle RodriguezStyle

Vanessa GonzalesStyle

4 PHOENIX FASHION WEEK 2016

9:00am - 1:30pm - (3) Business of Fashion Seminar Series12:00pm - 5:00pm - Buyer & Retailer Appointments5:00pm - 10:00pm - Style Villa Marketplace5:00pm - 7:00pm - Red Carpet7:30pm - 9:30pm - Runway Shows

ESTABLISHED DESIGNERS: The Art Institute of Phoenix | Community Designer Showcase#LoveUp | State Forty Eight | Charmosa |Francesca Lake (FIDM Debut)

EMERGING DESIGNERS:Marisa Mike | Forgiven Love | Isy B.

9:00am - 1:30pm - (3) Business of Fashion Seminar Series12:00pm - 5:00pm - Buyer & Retailer Appointments

5:00pm - 10:00pm - Style Villa Marketplace5:00pm - 7:00pm - Red Carpet

7:30pm - 9:30pm - Runway Shows

ESTABLISHED DESIGNERS:Dolcessa | Brothers Tailors | Luxery by Xandra | Resty

EMERGING DESIGNERS:Laura Tanzer | Amanda Casarez

MXN | Ricci JvR

9:00am - 1:30pm - Business of Fashion Seminar Series12:00pm - 5:00pm - Buyer & Retailer Appointments5:00pm - 10:00pm - Style Villa Marketplace5:00pm - 7:00pm - Red Carpet7:30pm - 9:30pm - Runway Shows

ESTABLISHED DESIGNERS:Dalida Ayach | Rachad Itani Couture | Yas Couture by Elie MadiFinale: Rocky Gathercole

EMERGING DESIGNERSCosmogyral | MOWA by Emily Smith | Barbara Bultman | Aconav

THURSDAYOCTOBER 13

FRIDAYOCTOBER 14

SATURDAYOCTOBER 15

FASHION. EDUCATION. COMMUNITY.

STYLEVILLAShop Designer Looks Straight from the Runway

This year’s Phoenix Fashion Week Style Villa Marketplace inside Talking Stick Resort, will be the fashionable shopping destination for all attendees. Beginning at 5:00pm Thursday through Saturday of fashion week, this stylish marketplace will feature a bevy of shopping opportunities for every taste, from top retailers to Phoenix Fashion Week’s emerging and established designer brands straight from the runway.

Phoenix Fashion Week, Shanks Shoeware, Zona Med Spa, CND Vinylux, Amazing Lash Studio, Stigmare, MXN, Monica Mauro, State Forty Eight, Brothers Tailors, #LoveUp, Rhinestones & Relics, ForgivenLove, Gainey Village Health Club & Spa, Fusion Contouring, Toni&Guy

THURSDAYOctober 13

Phoenix Fashion Week, Shanks Shoeware, Cha Cha Chic, Shazia’s Boutique, Arizona Med Spa, CND Vinylux, Amazing Lash Studio, Stigmare, MXN, Evans Furs, Zona Med Spa, Monica Mauro, State Forty Eight, Brothers Tailors, Beltshazzar Jewels, Toni&Guy, VIP Global Designer Showcase presents Dalida Ayach Boutique & Rachad Itani Couture

FRIDAYOctober 14

Phoenix Fashion Week, Shanks Shoeware, Cha Cha Chic, Shazia’s Boutique, Zona Med Spa, CND Vinylux, Amazing Lash Studio, Stigmare, MXN, Monica Mauro, State Forty Eight, Brothers Tailors, Isy B., Ricci JvR, Mowa by Emily Smith, Beltshazzar Jewels, Toni & Guy, VIP Global Designer Showcase presents Dalida Ayach Boutique & Rachad Itani Couture

SATURDAYOctober 15


THE

OF FASHION SEMINAR SERIESBUSINESS

PRESENTED BY: THE FASHION INSTITUTE OF DESIGN & MERCHANDISING

THURSDAY 9:00AM - “Behind the Design” | Julie Ott | fidm.com

10:30AM - “Launch Your Brand with Vision” | Alison Callaway | phoenixfashionweek.com

12:00PM - “How to Sell BIG to Buyers” | Alison Callaway | phoenixfashionweek.com

FRIDAY 9:00AM - “How to take your local blog GLOBAL” | Audree Lopez | SimplyAudreeKate.com

10:30AM - “Social Media & Email for Fashion Success” | Ron Cates | RonCates.com

12:00PM - “The Foundation of Style” | Ashley LaRae Sampson | AIPX

SATURDAY 9:00AM - “Open & Run a Successful Boutique (online too!)” | Krystie Dillingham

10:30AM - “Fashion Law” | Talia Offord

12:00PM - “How I Did It...$1 to $100 Million in Sales” | Kym Gold | kymgold.com

131415

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OURFASHION EXPERTS

featuredDESIGNERS

Luxery by XandraLu-X-ery (LUX- Light, Colour ERY – Energie) by Xandra is a high-quality European experience that stands out through its colours and the energy that they transmit. At the age of twelve, designer Xandra Krahe nearly lost all of her eyesight. Since then, colours were the only thing that she could clearly see and they would guide her through her life and fashion career. See her colorful collection at Phoenix Fashion Week at Talking Stick Resort on Friday, October 14th.

Yas Couture by Elie MadiWorn by celebrities like Jennifer Lopez, Toni Braxton and Joanna Krupa, Yas Couture graces Phoenix runways for a second time to showcase his latest collection. As part of a two-part couture finale, this designer will leave audiences with stars in their eyes on Saturday, October 15th.

RestyThe fashion creations of Filipino fashion designer based in Kuwait, Resty

C. Lagare, are unpredictably avant-garde and intricately-embellished couture. Don’t miss his captivating finale on Friday, October 14th at

Phoenix Fashion Week at Talking Stick Resort.

Rocky GathercoleGlobal couture designer, Rocky Gathercole returns to Phoenix with his

show stopping designs. Worn by A-Listers like Britney Spears, Carrie Un-derwood and Katy Perry, Gathercole aims to add a haute couture sizzle to

the desert as he closes the show on Saturday, October 15th.

“Each year at Phoenix Fashion Week, we push to raise the bar of collections, from ready to wear to couture. It speaks volumes about our production quality, and our unique cross-section of media, buyers and fashionistas that

collectively help to push Arizona fashion forward. Quite simply, PHXFW is becoming a mecca for global fashion brands,” said Brian Hill, Executive Director of Phoenix Fashion Week.

These designers add to a strong lineup of established collections at Phoenix Fashion Week at Talking Stick Resort and make their dramatic debuts, with local fashionistas, tastemakers and attendees alike abuzz with anticipation.


DESIGNERS

Each year, Phoenix Fashion Week selects a diverse list of established fashion brands from around the globe to showcase their latest collections here in the desert. These successful designers are dressing TOP entertainers including CARRIE UNDERWOOD, GWEN STEFANI, J LO, BEYONCE’, KATY PERRY, NICKI MINAJ…and they chose Phoenix as the perfect cross section of fashionistas, media and buyers to extend their reach and brand recognition. This year, Phoenix Fashion Week is set to feature brands hailing from The Philippines, Lebanon, Kuwait, Paris to Phoenix. Enjoy the collections from the ESTABLISHED DESIGNERS of Phoenix Fashion Week 2016.

establishedGLOBAL FASHION BRANDS

THURSDAY

The Art Institute The Art Institute of Phoenixartinstitute.edu/phoenixartinstitute.edu/phoenix

#LoveUp loveupapparel.com

State Forty Eightstatefortyeight.com

Francesca Lake | FIDMfidm.edu

Charmosacharmosaswimwear.com

DolcessaDolcessamydolcessa.commydolcessa.com

Brothers Tailors brotherstailors.com

Luxery by Xandraluxery.info

Restyphoenixfashionweek.com

FRIDAYFRIDAY

SATURDAY

Dalida Ayach vipglobaldesignersshowcase.com

Rachad Itani Couturevipglobaldesignersshowcase.com

Yas Couture by Elie Madiyascouture.com

Rocky Gathercolerockygathercoleatelier.com


2016

DESIGNER OF THE YEAR

2016

DESIGNER OF THE YEAR

20162016

Each year, Phoenix Fashion Week

20162016

introduces hand-selected talented

20162016

Emerging Designers, discovered

20162016

following Phoenix Fashion Week’s

20162016

successful 10 city tour of the United

20162016 States, including New York City, San

20162016 Francisco, Los Angeles, St. Louis,

20162016 Seattle, Chicago, Dallas, Atlanta

20162016 and Phoenix. Phoenix Fashion Week

20162016 has also enlisted the experience

20162016 and knowledge of industry expert

20162016 and success story, Kym Gold, the

20162016 co-founder of True Religion Jeans.

20162016 These next “IT” designers

20162016 had the

20162016 opportunity to launch their brand at

20162016 Phoenix Fashion Week at Talking

20162016 Stick Resort this year and competed

20162016 in a 4-month Designer Bootcamp

20162016

leading to the title of ‘Designer of the

20162016

Year’ and a $10,000 prize package

20162016

comprised of goods and services

20162016

to help the winning brand succeed.

20162016

Phoenix Fashion Week will announce

20162016

three ‘Designer of the Year’ winners

20162016

based on the categories: Lifestyle,

20162016

Contemporary and Couture.

2016THURSDAYLIFESTYLETHURSDAYLIFESTYLETHURSDAY

Marisa Mike | Walk in Beauty | MarisaMike.co | Tonalea, AZForgivenLove | Fashion that Inspires Change | ForgivenLove.com | Phoenix, AZIsy B. | Feel Good Luxury | IsyBDesign.com | Cayman Islands

EMERGING

2016

EMERGING

2016

ACCESSORYDESIGNER OF THE YEAR

Monica Mauro DesignsMonica Mauro Designs | Add Natural Sparkle to your Life | MonicaMauro.comRhinestones and Relics Rhinestones and Relics | Live in the Moment | RhinestonesandRelics.com Shanks ShoewareShanks Shoeware | Always on Trend | Shanks-Shoeware.com

ACCESSORY DESIGN CHALLENGEPresented by Phoenix Fashion Week, the Accessory

Design Challenge called on Phoenix Fashion Week’s accessory designers again this year to design a

unique accessory that embodies the Phoenix Fashion Week brand. After much anticipation, Monica Mauro was named the challenge winner and Accessory Designer of the Year!

“The Phoenix Necklace was inspired by Phoenix Fashion Week and the state bird of Arizona, the Cactus Wren. It combines the black and white of PHXFW

with the beautiful tail feather plus my signature druzy to create an elegant yet

versatile design. It is such an honor to be named “Accessory Designer of the Year” by

Phoenix Fashion Week. I am so proud to represent this organization, this event, and the wonderful city of Phoenix.” - Monica Mauro

2016 Accessory Designer of the Year:2016 Accessory Designer of the Year:

Monica MauroMonica Mauro

WinningDesign

IN THE PRESSForget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm Not to Mention Hoboken, Hong Kong and All Over the Map By Tony Case

T he fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also, Seattle, Tampa, Phoenix, Austin, Brooklyn and Omaha.

Naturally, fashion weeks have sprung up in international capitals associated with style, design and luxury living—among them, Dubai, Stockholm and Hong Kong. But places as far-flung as Little Rock, Nashville, even St. Charles, Mo., have also launched their own franchises to bring business and buzz to local designers and retailers. And brands like Cadillac, T-Mobile, Red Bull and Peroni have signed on as sponsors.

“With big global fashion powerhouses taking their shows on the road—Vuitton in Palm Springs, Chanel in Dallas—it’s not surprising every town in America has caught the fashion bug,” said Stellene Volandes, executive style director of Town & Country.

Doing good is at the core of many of these events. Omaha Fashion Week partnered with SAC Federal Credit Union, which is marketing credit products for designers and retailers. Phoenix Fashion Week benefits cancer charities. And while modest apparel is the hallmark of Tampa’s Christian Fashion Week, the festival also promotes ethical labor and manufacturing practices.

Just don’t look for Hoboken Vogue anytime soon. “As far as real influence in the fashion world, their power has yet to be seen,” said Volandes. And yet, she also pointed out that Los Angeles Fashion Week, which started out small, may well end up in the big leagues of couture.

FEATURED INBRIDGING DESIGNERS & BUYERS.

IN TH

E PRE

SSFEATURED INBRIDGING DESIGNERS & BUYERS.

Dedicated to building global fashion brands, Phoenix Fashion Week toured the nation in search of the best emerging designers to join our intensive 4-month Emerging Designer Boot-Camp adding the expertise of True Religion Jeans co-founder Kym Gold. Our goal is to strategically guide and launch brands at fashion week and beyond, while competing for a $10,000 Prize Package & title of “DESIGNER of the YEAR”.

HOW TO-BUILD THE PERFECT BRAND MESSAGE

-WRITE YOUR OWN PRESS RELEASES

-EFFECTIVE SOCIAL MEDIA

-RETAIL MATH FOR PROFIT

-LOOK BOOKS & LINE SHEETS

-POP UP SHOPS & TRUNK SALES

-EFFECTIVE MARKETING PLAN

-BUILDING BUYER RELATIONSHIPS

-RETAIL READY, PREP-PACK-SHIP

-CONTROLLING EXPENSES

-HOW TO LAND & GROW SALES

Focusing on the past success of the Emerging Designer Bootcamp, Phoenix Fashion Week has partnered with EVINE LIVE, a national e-commerce portal and home shopping channel. The EVINE LIVE team has taken a behind the scenes look at these (11) emerging designers’ in the competition and will ultimately select three (3) to sell a capsule collection direct to their (10 million+) shoppers via their online store and cable channel evine.com.

LAUNCHING THE NATION’S TOP EMERGING DESIGNERS

POWERED BYEMERGINGEMERGING

| Kym Gold

HIRE A

PROFESSIONALFASHION

PHOENIX FASHION WEEK’S FREELANCE PROGRAM

“The Phoenix Fashion Week Freelance Program has been a great resource for Elevee Custom Clothing and Lifestyle. We have used the program to secure the services of a photographer and videographer. Also, when we decided ago, we used the entire Phoenix Fashion Week platform to do our very first fashion show in Arizona six months ago, we used the entire Phoenix Fashion WeekPlatform. We used their stylists, models, and coordination system to execute a fantastic show.”- Percy Knox, Elevee Custom Clothing and Lifestyle

- FASHION DESIGN- HAIR STYLING- SALES REPRESENTATION- PHOTOGRAPHY- GRAPHIC DESIGN- WEB DESIGN- MARKETING- SOCIAL MEDIA

- STYLING- MAKE UP ARTISTS- ACCESSORY DESIGN- VIDEOGRAPHY- MODELING- PR- EVENT PLANNING- CONSULTING

For More Info Email: [email protected]

We Offer:


Phoenix Fashion Week partnered with internationally recognized Hypoxi to present the 2016 ‘Model of the Year’ Competition. Male and female ‘Model of the Year’ winners will receive modeling contracts with The Agency Arizona following their announcement on the runway Saturday, October 15th. Hypoxi, the Official Gym Partner of Phoenix Fashion Week 2016, helped get the Top 40 models in the best shape for their runway debut!

These ‘Model of the Year’ Top 40 male and female models have been competing in various challenges to strengthen their skills and prepare them for industry success, including:

Challenge #1: Headshot – Our Top 40 models were transformed with beautiful natural looks at the Model Makeover Event hosted by The Moxy hotel, before working their angles infront of the camera for photographers Romen Cole, James Almanza, & Rizalde Sherwood for the best headshot. Winners: Cierra + Deividas

Challenge #2: Runway – In conjunction with PHXFW’s emerging designer fall collection preview, the Top 40 models walked the runway at Shop Garment District in August.Winners: Chante + Isaiah

THE SUMMER THAT CHANGED THEIR LIVES!

2016MODEL OF THE YEAR


Challenge #3: Print Campaign – These Top 40 models brought their A-Game for the Print Challenge presented by Evans Furs, including 4 themed shoots shot by photographers Romen Cole + Nader Abushhab.Winners: Cierra, Andreas, Faith, & Nick. Group Winner: Team Olympics

Challenge #4: The Agency Arizona Interview - One of the most life changing meetings a model may experience is an interview with a modeling agency. To prepare them for this future opportunity, The Agency Arizona staged mock interviews for each Top 40 model, where they were evaluated for their professionalism, portfolio and presentation. Winners: Chloe + Isaiah

Challenge #5: Social Media –Announced at PHXFW on Friday October 14, this challenge incorporates the relevance of digital media in the fashion industry by creating a Facebook album with each of the model’s best shots. The Top 40 models are challenged to effectively market themselves via social media and compete for the most “likes.”

Challenge #6: Phoenix Fashion Week – These models will be judged during the three days of fashion week runway shows, based on their previous challenges, runway performance, star presence, professionalism and photo quality.

Powered by2016 the Agency A R I Z O N A

2016 MODELOF THE YEAR

2016 MODELOF THE YEAR

Abena

Anthony

Cristina

Jassi

Maddie

Sydney

Alyson

Chloe

Isaiah

Madelyn

Saydi

Alexander

Aydan

Deanna

Jacyn

Maia

Triana

Andreas

Cierra

Jackie

Madi

Shivam

Alexis

Bela

Deividas

Julia

Merci

Unique

Alondra

Caylee

Faith

Justin

Nicholas

Alonzo

Chante

Hasoona

Lauren

Owen


MODEL OF THE YEARPRINT CHALLENGE

• Over $50,000 raised for local breast cancer charity DON’T BE CHUMP! CHECK FOR A LUMP!

• Amazing partners included Schumacher Mercedes Benz, Boots Beauty USA, Walgreens, Affiliated Dermatology, Ganem Jewelers, Stoli, FIGI Water and Mumm Napa.

• Fashion show featuring top local celebrities and breast cancer survivors dressed in PINK

We are excited to continue to activate one of our strongest platforms, humanity. We look forward to partnering with amazing brands to support local breast cancer charities and raise awareness and funds right here in Arizona. - Brian Hill | Phoenix Fashion Week Executive Director

“

“

OVER $50,000 RAISED

Join the Fashionably Pink Team - seeking corporate sponsorship and community leaders Contact [email protected]

Presented By Benefitting Thanks

bloggersLauren Garcia of What Lola Likes

The Business of Fashion at ASU

Skylar Scott and Lindsay Viker of Couture in the Suburbs Dustin Hoyman of Indie Stitch and Tiffany Tank

Leslie and Lindsey Philip of Smart Blondes Nicole Simone of Curves on a Budget Audree Lopez of Simply Audree Kate

Stylist, Nuvia Magdahi + Cynthia Sassi of Fabulous AZ

#PHXFW



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