pg machine for-pleasanton

Copyright © 2011, Sherpa Business Development

Andy McClure, MBAFounder & Business Growth Specialist

Sherpa Business Development

How to Create a Business That is a Profit-Generating

Machine


Business As Usual

• Want (need) more business now

• Have the pieces, but it’s not working


Assembling Your Machine

MagneticMessage


Products, Services & Capabilities

Problems, Frustrations & Desires


Magnetic Message


1st Exercise

• Pick a few customers to call– Find out if product/service has made the impact they

wanted

– Get to the answer of why they purchased, at an emotional level

– What was going on before they sought the kind of help you or your product provides?

– How has the experience been working with your company?


Results

• Loyalty

• New business

• Referrals

• Insights

– Follow up & approachability

– Benefit-oriented messages



Deliver 2-way ProfitSo Your Customers and Partners Never Leave You!

NEVER Miss Opp’sSo Your Prospects Get

To Join the Party!

MagneticMessage

PPSet a DestinationSo Your Team Gets

Excited About the Trip!DD

FF

• CRM• Email Marketing MM



Deliver 2-way ProfitSo Your Customers and Partners Never Leave You!

NEVER Miss Opp’sSo Your Prospects Get

To Join the Party!

PPSet a DestinationSo Your Team Gets

Excited About the Trip!DD

FFMultiply Your ReachSo Your Company Can

Have a Bigger Impact!

RR

Inspire ActionSo Your Audience Can Get Your Help!

I I

• CRM• Email Marketing

• Multiple Strategies• Scalable

MM


Example

Joe’s Restaurant, Since 1947


Example (cont‘d)

“When I’m traveling, I always eat at Joe’s. Huge portions,

authentic Italian dishes – all at a great price.”

(123) 456-7890


Example (cont‘d)

Next ExitTurn right at bottom of ramp then ½ mile

Joe’s Since 1947“Best value anywhere!”“Huge portions – most authentic Italian in the U.S.!”


Malfunctioning Machine

P

F R

M


Maintaining Your Machine

Deliver 2-way ProfitHow well are we doing? PP

Set a DestinationReconnect with the DreamDD

MM“Massage the Message”

Quarterly Routine


Maintaining Your Machine

How Much Potential?FF

How Many “Visitors?”RR

How Many Engaged?

I I

Monthly (Weekly) Routine

MM


Launching Your Machine

Systematize

Delegate

Outsource

PP DD

FF RR

I I

MM


Step-by-step, checklist, examples, reference… (versions for computer and phone)

Schedule 30-minute consultation•Get clear on biggest opportunities to add $ to your bottom line•Discover practices that are preventing you from getting more business•Leave the session knowing exactly what to do next

Get Started NOW