p&g adv 492 lindsey kussmaul
TRANSCRIPT
Social Media Marketing Strategy: Proctor and Gamble
By: Lindsey Kussmaul
Assessing the Problem and Developing a Strategy
Proctor & Gamble is the largest consumer packaged goods company in the world. But with such a heavy following comes a heavy burden — how will P&G be able to
continue to serve the estimated 9 billion people nationwide (by the year 2050) and still maintain sustainability?
The challenge? Global sustainability. The goal? Global Sustainability.
How does P&G plan to achieve Global Sustainability?...
1. Zero consumer waste to landfills2. Use 100% renewable or recycled materials for all products and packaging 3. Design products to delight consumers while maximizing the conservation
of resources
Creating a Theme for the Client and a Purpose for the Consumer
P&G and PR
How can P&G take advantage of Public Relations tactics in order to reach their goal?
P&G and Social Media
How can P&G use social media to advance their global sustainability progress?
Setting Goals…
• 1 year plan
• 10 year plan
• 20 year plan
Measuring Success
• How to measure “likes”• How to measure followers
• How to measure click through rates
$ $ $
Is cost a factor?
In Conclusion…