p&g adv 492 lindsey kussmaul

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Social Media Marketing Strategy: Proctor and Gamble By: Lindsey Kussmaul

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Page 1: P&g adv 492 lindsey kussmaul

Social Media Marketing Strategy: Proctor and Gamble

By: Lindsey Kussmaul

Page 2: P&g adv 492 lindsey kussmaul

Assessing the Problem and Developing a Strategy

Proctor & Gamble is the largest consumer packaged goods company in the world. But with such a heavy following comes a heavy burden — how will P&G be able to

continue to serve the estimated 9 billion people nationwide (by the year 2050) and still maintain sustainability?

The challenge? Global sustainability. The goal? Global Sustainability.

Page 3: P&g adv 492 lindsey kussmaul

How does P&G plan to achieve Global Sustainability?...

1. Zero consumer waste to landfills2. Use 100% renewable or recycled materials for all products and packaging 3. Design products to delight consumers while maximizing the conservation

of resources

Page 4: P&g adv 492 lindsey kussmaul

Creating a Theme for the Client and a Purpose for the Consumer

Page 5: P&g adv 492 lindsey kussmaul

P&G and PR

How can P&G take advantage of Public Relations tactics in order to reach their goal?

Page 6: P&g adv 492 lindsey kussmaul

P&G and Social Media

How can P&G use social media to advance their global sustainability progress?

Page 7: P&g adv 492 lindsey kussmaul

Setting Goals…

• 1 year plan

• 10 year plan

• 20 year plan

Page 8: P&g adv 492 lindsey kussmaul

Measuring Success

• How to measure “likes”• How to measure followers

• How to measure click through rates

Page 9: P&g adv 492 lindsey kussmaul

$ $ $

Is cost a factor?

Page 10: P&g adv 492 lindsey kussmaul

In Conclusion…