peter strohkorb consulting international: 5 steps to smarketing

www.peterstrohkorbconsulting.com 1

© 2016 Peter Strohkorb Consulting International Pty Ltd, all rights reserved

Sales + Marketing + Collaboration =

SMARKETING®

with Peter Strohkorb CEO, Speaker, Author



Selling Power Magazine (USA):

“Top 5 Global Sales & Marketing

Collaboration Expert”

www.peterstrohkorbconsulting.com

The Busines Benefits of Smarketing®

3

More Sales, Profit

Better CX

Higher Calibre Talent

Higher Productivity/Less Waste

Technology ROI




Many Gaps between Sales and Marketing


“67% of sales

professionals do

not achieve their

personal sales

quota.”

The TAS Group



Only 35% of a sales

rep’s time is spent

selling.”

CSO Insights



”Only 25% of

sales leads and

collateral that

Marketing

creates is ever

used by Sales

teams."

IDC




The Problem


Excessive cost

on the business

9


Unattractive

work

environment

Loss of revenue



Our Philosophy: People First



Five Steps to Smarketing®

Step 1: Internal survey for sales and marketing staff

Step 2: Conduct 1-on-1 interviews with respondents

Step 3: Conduct 1-on-1 interviews with customers

Step 4: Review results and agree on a plan

Step 5: Execute the agreed plan


The Result:

360o Customer Focus

Sales helps Marketing,

Marketing helps Sales:

Everybody wins,

including your customers.

12




1. Benchmark your

teams’ Smarketing®

maturity

2. Empower your entire

sales force to provide

feedback to Marketing

3. Enable Marketing to

make informed

decisions on how best to

support Sales

The Progress



The Outcome


The Busines Benefits of Smarketing®

15

More Sales, Profit

Better CX

Higher Calibre Talent

Higher Productivity/Less Waste

Technology ROI


peter strohkorb consulting international: 5 steps to smarketing

Leadership & Management