Peter C. GeishekerN6662 Sunset Road, Juneau, WI 53039 | (920) 318-0654 | peter.geisheker@gmail.com

Senior Level Digital Marketing Manager

I am a bottom line driven Digital Marketing Manager with over 20-years of marketing experience in both B2C and B2B. Throughout my career I have been able to systematically increase sales for the companies I worked for as an employee and for the businesses I provided marketing services through my digital marketing firm.

Experience Highlights

• I have been performing digital marketing and marketing management since 1996.• I am highly strategic in planning, implementing, and optimizing digital marketing programs for

both B2C and B2B.• I have experience in all major digital marketing channels including Email, SEO, SEM, PPC,

Display, Mobile, RTB, Remarketing, Inbound Content Marketing, Social Media Marketing, andadvanced Facebook advertising.

• I have been performing A/B split testing for website conversion optimization since 2010.• I am currently certified in Google AdWords, Google Mobile, Google Video, Google Shopping,

and Google Analytics.• I am a professional direct response copywriter with over 20-years of experience.• I have over 20-years of experience developing websites and I am proficient at WordPress.• I have managed teams of up to 12 people.• As a recognized marketing expert I have been quoted in Inc. Magazine, Money Magazine,

Fortune Small Business Magazine, Entrepreneur Magazine, The New York Times, The Washington Post, The Chicago Daily Herald, InfoWorld Magazine, CIO, QSR Magazine, NBC News, MSNBC.com, Nation’s Restaurant News, CNNMoney.com, Yahoo Finance, TheStreet.com, ELDR Magazine, Corporate Report Wisconsin, Credit Union Business Magazine, and the US Post Office's Deliver Magazine.

Work Experience

The Geisheker Group, Inc., Green Bay, WI November 2002 – Present

Job Title: Owner/CEO

• I developed and managed digital marketing programs for businesses of all sizes, from 1-person start-ups to multi-billion dollar international corporations.

• I managed both domestic and international clients.• I managed a marketing team of nine freelance contractors and three internal employees.• I systematically increased sales for my firm's clients.

CallCenterCareers.com, Boulder, CO February 2000 – October 2002

Job Title: Director of Marketing

• Responsible for developing and managing a sales and marketing program to promote CallCenterCareers.com to job seekers and employers. Within 6-months of being hired I took CallCenterCareers.com from being an unprofitable start-up to the leading employment portal for the call center industry and a profitable dot-com.

• Duties: Market research, product positioning, sales forecasting, developing a sales program, providing employee sales training, creating advertising and PR materials, developing and managing joint-venture marketing alliances, marketing program implementation and management, account management, SEM, SEO, email marketing, website development, and thedaily management of company operations.

EDP Contract Services, Colorado Springs, CO June 1998 – February 2000

Job Title: Area 7 Internet Recruiting Manager

• Responsible for marketing our contract-based IT job openings on the Internet for the purpose ofrecruiting contract employees for our clients. I was also responsible for training and managing Internet Recruiting Specialists in 3-states (Colorado, Texas and Tennessee). In this position I developed many new Internet marketing techniques that were implemented throughout the organization as best practices for attracting and recruiting exception IT contract employees.

University of Wisconsin—Green Bay, Green Bay, WI September 1996 – May 1998

Job Title: Website Development and Marketing Consultant

• While a student at UWGB, I was hired as a website consultant to develop and market departmental sections of the University of Wisconsin—Green Bay for five departments including Human Development, Human Biology, Woman’s Studies, The Office of the AcademicDeans, and The Adult Learning Center. I was responsible for requirements gathering, project management, website programming, and SEO.

Education

Webster University, Colorado Springs, CO. Graduated in 2000.Master of Arts in Computer Resources & Information Management (MIS). Graduated with a 4.0 GPA.

University of Wisconsin—Green Bay. Green Bay, WI. Graduated in 1998.Bachelor of Science in Psychology. Graduated Cum Laude.