By Pete KistlerCo-Founder & Chief Product Officer at BrandYourself

@pete_kistler pete@brandyourself.com

Personal Brand Promise Checklist: 4 Steps

Do you know your brand promise?

• If you don’t know what you are promising people, take a step back and ask yourself:

• What differentiates me from others?

• What are my methods and ideas for doing things? How do I get things done?

• If I do know my brand promise, am I living up to it?

Is your brand promise understandable to your network?

• Use your network of family, friends, as well as colleagues to raise awareness of what your promise is.

• The goal is for your closest contacts to understand why others will want to work with you.

• Learn how accurate their understanding of your brand promise is.

Are there any emotional reasons why people will want to work with you?

• We are humans and we are emotional. We also grow emotionally attached to brands.

• Nike is a great example. People FEEL that Nike means great products.

• Deliver your brand promise in a way that appeals to the most basic human emotions.

How would people describe you after first meeting you?

• People’s first interaction with you can form the foundation of the rest of the relationship.

• Understand how your brand makes people feel.

• Ask how they felt about you after first meeting you.

Bonus Tip from Pete Kistler:

• People are naturally visional beings. Sight is associated with several other facets of being human such as emotions, which helps with memory. If your brand is memorable, then people will want to be associated with you.

• A great way of achieving this is through a logo or headshot applied to all future marketing material. Avoiding this is equal to missing out on great opportunities to be remembered.

By Pete KistlerCo-Founder & Chief Product Officer at BrandYourself

@pete_kistler petekistler.com

pete@brandyourself.com